VWO

Are you struggling to retain learnings from every experiment? Vinayak Purshan shares a 5-step CRO documentation framework that he built as the Associate Marketing Director at Cashfree Payments. This framework enables you to capture, organize, and reuse insights so every test your team runs actually compounds over time. Read it here: vwo.com/blog/cro-docum…

Every year, thousands of young Germans open FUNKE Works GmbH portals looking for something that actually fits, not just any apprenticeship, but the right one. The platform carries that weight quietly, in every search result, every listing, every moment a user decides to stay or leave. It takes a certain kind of internal champion to shift how an organization makes decisions. Antonia Grzelak at FUNKE Works was that person, someone who believed the best digital experiences aren't debated in meeting rooms, they're proven through testing and understanding user interactions in real-time. That belief is now embedded in how FUNKE Works evolves its portals. Friction gets identified. Journeys get refined. And every change earns its place before it reaches the people who matter most, the ones searching for where their career begins. We're glad to be part of what FUNKE Works is building.

A hundred million sessions a month isn’t a vanity metric for The Arena Group. It’s the scoreboard. And every point on it depends on how quickly the team can move, test, and improve across brands like The Arena Group, Parade, TheStreet, Men's Journal, and Athlon Sports.📊 For a while, speed was the bottleneck. Tests that should have taken days stretched into three-to-four-week engineering projects. Insights sat in one tool, testing in another, and by the time everything connected, the opportunity had already passed. In a news-driven business, that delay comes at a real cost. So the team made a clear call: consolidate. Not just to simplify operations, but to bring behavioral insights and experimentation into one place. The goal was simple. See what’s happening and act on it immediately. ⚡️ What they’re building now goes beyond optimizing individual pages. The Arena Group is creating an experimentation framework that can scale across five to eight major brands. When something works, it doesn’t stay isolated to one site. It gets rolled out across the portfolio. The direction from here is straightforward: design layouts based on how readers actually behave, not assumptions. And optimize the entire journey, from the first click on an article to a subscription or affiliate purchase. Every touchpoint. Every brand. Every piece of data is working toward the same goal.🎯 Explore VWO for your use case: #request-demo" target="_blank" rel="nofollow noopener">vwo.com/?utm_source=tw…

Sourabh Gupta, SVP of Product & Design at Flip, shares how smaller releases and phased rollouts can help teams learn faster. Recently on the VWO Podcast, Sourabh also spoke about how modern product teams reduce uncertainty while continuing to innovate. Episode drops soon. Follow the VWO Podcast for more updates. vwo.com/podcast/?utm_s… #podcasts

🔍Analyze your e-commerce store for free using VWO AI: vwo.com/ecommerce-ab-t…

A single campaign strategy rarely works across APAC. With multiple markets in play, language, behavior, and user intent can vary widely from one region to another. Saumya Goila shares why experimentation is key to finding the right messaging and product positioning for each market. The full episode is out now. Watch here: vwo.com/podcast/saumya… #podcast

@wingify joins @AIBoomi Annual ’26 as our Innovation Partner. 🚀 Innovation is not a moment. It is a discipline. Wingify has built a global reputation helping companies experiment, optimise, and unlock growth through data-driven product decisions. At AIBoomi Annual ’26, we are bringing together founders building the next generation of AI + SaaS companies. With Wingify as our Innovation Partner, the focus is clear. Bold ideas. Continuous experimentation. Smarter products. Because innovation compounds when builders keep testing what’s possible. 🤝 @VWO 💜 annual.aiboomi.org #AIBoomiAnnual26 #BuildWhatsNext #AI #SaaS

A feature release that works perfectly in staging can fail in production, where real users and unpredictable behavior expose what customer reviews didn't catch. Our latest blog covers everything your team needs to ship smarter. 👉 Read the full blog here: vwo.com/blog/feature-r…

Tracking CSAT is now standard across product teams. But measuring customer satisfaction isn't the same as acting on it. In our latest blog, we break down how smart product teams turn #CSAT into a real competitive advantage. vwo.com/blog/csat-grow…

In the latest episode of the VWO Podcast, Natalia Gamarra spoke to Saumya Goila, Fractional Head of Digital Marketing at Rewardz, about balancing paid media with other channels, the CRO landscape in APAC, and more. Full episode live now: vwo.com/podcast/saumya… #podcast

Clients who move to @storyblok don’t look back, and Devon Boyd (from @VWO) says that loyalty speaks for itself. He believes this partnership succeeds because both sides keep the focus on delivering real value to clients. Watch the interview now 👇 okt.to/68um5F

When should you stop relying on external help for experimentation? 🤔 Lucia van den Brink feels that teams running high volumes of tests should start moving toward complete ownership. 🎙️👉Full episode is out. Watch now: vwo.com/podcast/lucia-…

When the core action that proves your product works is delayed, early momentum fades. Motivation weakens before engagement builds. Even short waits compound into hesitation. That was the friction inside AURUM’s legal-tech platform, Astrea. Legal clippings, the essential input required for lawyers to use the platform, could take up to 48 hours to become available. This delay meant users had to wait before experiencing the platform’s primary value. To address this, AURUM followed a structured experimentation roadmap, refining the journey step by step, then tested instant processing of the first legal clipping via API integration. The impact was decisive: 📈105% lift in activation rate 📈300% overall activation growth (1% to 4%) 📈125% increase in core engagement This was not simply a UX polish. It was a product-level intervention that removed a structural delay in value delivery for a legal-tech SaaS business. Read the full AURUM case study here: vwo.com/success-storie…

Episode drops soon. Stay tuned. vwo.com/podcast/?utm_s… (2/2) #podcast

The buyer psychology in B2B & B2C is completely different. And if your experiments don't account for that, your optimization strategy might be way off. Saumya Goila spoke about this extensively on the VWO Podcast. (1/2)

Most teams celebrate when time-on-page spikes. They see "busy" dashboards and assume users are in love with the new UI. But there’s a dark side to engagement that your standard A/B test report won’t show you. Learn how to decode your A/B tests: vwo.com/blog/heatmaps-…

Running hundreds of tests doesn't mean you own experimentation. In our latest VWO Podcast episode, Lucia van den Brink, founder of The Initial, explains the difference between activity and capability. Watch now: vwo.com/podcast/lucia-…

Shipping to 100% of users instantly? Your competitors are already miles ahead. The best teams flag, rollout gradually, measure impact & rollback instantly. Learn more: vwo.com/feature-experi…

Your A/B test isn't "failing." It’s trying to tell you something. 🔍 The secret to 10x growth isn't running more tests. It’s understanding the human behavior inside the ones you already have. Decode your test results: vwo.com/blog/how-sessi…

Introducing VWO Pulse, our new Voice of Customer product that captures timely, contextual feedback and turns it into insights teams can actually act on.✨ Pulse helps you understand why users behave the way they do, alongside what your data already shows, so decisions are driven by evidence, not guesswork. ✅Capture feedback at the right time by running surveys ✅Run feedback programs on a loop without survey fatigue ✅Turn responses into insights instantly with AI ✅Convert feedback into optimization decisions vwo.com/blog/meet-vwo-…