Khaled Bashir | Email Marketing

Myth: every email should try to maximize revenue. Sometimes the real job of an email is something else entirely. This mystery pack email is a good example. It came up while looking at campaigns designed to move slow-moving inventory without creating brand damage. Instead of leaning on bestsellers already doing well across paid ads and SMS, the email focuses on a different business need. Healthier inventory. Here’s why the mystery format works so well in this case: ✅ You don’t reveal the product Curiosity creates the initial click. ✅ You anchor the value “70% off” sets clear expectations and lowers risk. ✅ You remove quality concerns early Comfort, fit, and fabric are addressed upfront. ✅ You give the customer a concrete reason to act Limited run One-time drop No restocks The experience feels fun for the customer. The outcome is cleaner inventory for the brand. This is one of those emails that earns its place in the calendar because it solves a real operational problem. This is a great example of email doing a bigger job than just “making more money.”

@Jia_builder Let's gooo! Founder of Email Donut here 👋 emaildonut.com What are you currently working on, @Jia_builder ?

Hi, I'm new to X. Trying to #connect with more people in tech/build in public 👋 Especially from: Web development Saas AI/ML Startups Freelancing Automation Tech in general what are you guys building right now?

@RyanOlunix Thanks, man! Done fr!

@RyanOlunix Followed! Founder of Email Donut + Creating non-sloppy AI stuff. Check out my profile!

I want to connect with more founders builders vibe coders AI enthusiasts web designers freelancers growth operators startup employees I'm building something real this year. If you're one of them, follow and let's connect

C’mon Adidas, can’t be a mult-million dollar brand sending mid emails! I sent my team one of their samples (absolute catastrophe). - No clear focal point - CTA overshadowed by everything else on the page - No real visual hierarchy Not even worth a scroll! So my team redesigned it. - One clear hero - CTA placed where attention actually peaks - A flow that leads somewhere instead of nowhere Same product. Different structure.

Counter-intuitive marketing advice that'll double your click rates: Use more stats and numbers. Stats don't convert because they're logical. They convert because they FEEL credible! When someone reads: "93 sleep score" "20% collagen loss by age 40" "97% reported thicker lashes" Their brain doesn't stop to audit the methodology. It jumps straight to: "this looks legit." That tiny moment of perceived legitimacy does a lot of heavy lifting. It lowers skepticism. It reduces perceived risk. It makes the product feel established and trustworthy. Three reasons stats-driven emails just work: 1) They anchor the promise in something concrete Vague claims feel like marketing. Specific numbers feel like proof. 2) They make abstract benefits real "Better sleep" is a concept. "93 sleep score" is a result you can picture. 3) They do the convincing so your copy doesn't have to Numbers carry authority without sounding like a sales pitch. This is one of those tactics that keeps working even when it feels almost too simple. The brands running these kinds of emails aren't doing anything complicated. They're just replacing fuzzy benefit language with specific, concrete numbers. That's it. Clarity converts!

Ecomm founders, what’s one thing in your funnel that should be converting better… but isn’t?

This underrated email structure will 2x your revenue. I've put together 3 problem-solution emails my team created recently [we stole these angles from top performing ads!] A strong problem–solution email usually does a few simple things well: ✓ Starts with a clear problem in the hero section Not a feature. Not a benefit. The actual problem the customer is already thinking about. ✓ Introduces the solution early So the reader immediately understands why this email is relevant to them. ✓ Explains how the product helps Not just what it is, but why its features matter in the context of that problem. ✓ Keeps CTAs visible throughout So the reader never has to hunt for the next step. ✓ Reinforces trust with social proof, guarantees, or reassurance This type of email is also easier to replicate than most people think. Read through Reddit posts or reviews to see how customers describe their problems in their own words. Look for the emotional language, the frustration, and how long they’ve been dealing with it. Then frame your product as the solution and show how it actually helps.

Open rates don’t pay your bills. Conversions do.

I was browsing through our figma files and found these incredible emails that my team created ❤️ I'll share with you EXACTLY what I told them to help create record-breaking revenue growth with emails. 1. Pick Reviews That Tell a Story Basic reviews like 'this stuff is a game-changer' does nothing to boost persuasive appeal. Pick testimonials that state a problem and talk about results/transformation. This helps readers IDENTIFY with other customers. 2. Use Problems or Benefits as Hook Some readers respond to negative framing. Others respond to positive framing. Don't leave anyone out! Also, don't shy away from explaining the science behind your products (once you've hooked the readers) 3. Design Consistency The colors, and design elements combine with the copy to create the framing (or the state of mind) that pushes everything else out of the reader's mind, except for the topic you're discussing. Spend some time thinking about the colors, fonts and design elements and their psychological impact!

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This is an email. Take big visual swings if you want to boost CTR.

I had less than 5 hours to build an app before a client call (this happened 2 weeks ago). Here's a quick view of the email/sms reporting app I was able to build with Claude Code before the customer call (check video). Now fast forward 2 weeks, the same app has: - cohort analysis - auto-classification for content type - search feature to pull past campaigns (you type in natural language, the app finds you the memorial day campaigns from last year) Let me know if you want to see the new features above and I'll drop another video update tomorrow 🫡

❌ Myth: You can't do educational emails for clothing/apparel brands Reality: You need to adjust your perception of what 'education' means in this vertical. Customers probably don't want to read an essay on modal fabric, but they'd love to know the differences between styles. Here’s a structure we use again and again and again for True Classic: Pitch two products against each other and highlight their differences. ✓ Section 1 → side-by-side hero (Product A vs Product B) ✓ Section 2 → spotlight Product A ✓ Section 3 → spotlight Product B That’s it. A few rules to follow: ✓ Pick one clear best-seller ✓ Pair it with one underperforming or overlooked product ✓ Call out the small details people miss (fabric, fit, use case, scenarios) This works especially well for: ✓ past purchasers deciding what to try next ✓ at-risk or lapsed buyers ✓ new prospects who just want “the right first pick” Feel free to the steal the format.

I'll need to open GoFundMe to raise money for tokens at this pace.

Rome wasn't built in a day. Because they didn't have Claude code🤷‍♂️

A very popular gummy brand acquired recently has active lawsuits against them, as I learned yesterday. For misleading marketing. The supplement fad has gone off the rails. As we transfer all work to claude and AI agents, we're transferring all nutrition to powders and gummies. Slop is everywhere. I just had to record this video to make sense of some of my own thoughts. Anyway, if you're marketing health and wellness, please make sure your marketing is sticking to FTC laws. The no. of lawsuits has really started to go up. Disclaimer: this user heavily uses Claude and consumes 5 supplements a day, and also markets several supplement products.

A note on CTR ab tests (using True Classic as an example). When 9-figures are at stake, you can’t rely on best practices. That’s why we test the tiniest of the tiniest details for True Classic to understand where we can get the slightest decimal point edge, because that decimal point is worth several thousands of dollars. And this is how detailed we get with the tests, figuring out the exact layout for product spotlights to maximize CTR. If you are starting AB tests for the first time, this is not where I would start. Start with offers > destination pages (collections vs landing pages vs PDPs) > hero section copy. Once you've exhausted high leverage hypotheses, start testing layout for CTRs.

Help, HR is threatening to fire me over this. I told them: "The sign offs are just a joke!" They said: "It's not about the sign offs, you posting this sh** is cringe and affecting client perceptions" Me: "But what about all the views I'm getting on Tiktok?!?!?!" HR: "Views don't pay the bills. Is this for the business or are you a narcissist?" Me: "...."

The best copywriters can deliver more information with less words. Case in point: I'm going to compare two emails from two supplement brands. One uses a lot of words, but the information is unfocused. The other uses few words, but each one is placed with purpose. The impact? I'll let you decide it!