Varm Family (43800)

The Pudgy Penguins strategy could serve as a blueprint for NFT projects. They have shown how to go from zero to one hundred in less than a year. Here's how they did it: 1) Awareness: From the beginning, Pudgy Penguins was very focused on social media content. Videos on Instagram. GIFs. Images. So within months, the brand cracked the one million follower mark on Instagram. People are starting to notice Pudgy Penguins and what it stands for. 2) Low-friction interaction: Cool, but how do you get Web2 people to interact with the brand outside of social media?

Pudgy Penguins did it with on-brand products. Go watch the videos on Instagram, they always have a cute and friendly vibe. So what did Pudgy Penguins produce? Cute Pudgy Toys. 3) Link to Web3: Instead of making a separate product, Pudgy Penguins has managed to turn the physical products into digital collectibles. Scan the code on the packaging and you get a digital collectible on Polygon. Little friction, but an initial onboarding. 4) Superfans: As more and more interest in Pudgy Penguins builds over time, people already own a digital version of their toy by scanning it, then eventually they may want to own the original. In other words, a Pudgy Penguins NFT. - I think the way Pudgy Penguins is going about it, and how many other projects are starting to do it, could be one of the keys to onboarding new people into the Web3 collectible space. Sure, not everyone who follows Pudgy Penguins on Instagram is going to buy a Pudgy Penguins NFT. But they don't have to. If 10M people love the Pudgy Penguins brand and only 0.1% of them want to own the original, then that's more buyers than there are Pudgy Penguins.

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