Here are some general tips I have if you’re a smaller account and would like to grow. They may not apply to everyone: • Subscribe to X Premium: Accounts with blue checkmarks are automatically pushed to the top of the reply section. If you don’t have that blue check, people are much less likely to see your comments, especially larger accounts that get a lot of comments under their posts. • Reply to bigger accounts: One of the best strategies to reach that 5M impression threshold to become eligible for ad revenue is to sort of become a reply guy. If you’re one of the first to reply under a big account, it’s much more likely that your reply will be seen by a lot of people. I can’t begin to tell you how many people have turned on notifications for my account (and others' accounts) and are the first ones to comment under posts. This has resulted in nearly all of them becoming eligible for ad revenue and boosted their overall follower counts. • Niche: While this doesn’t apply to everyone, focusing on a niche with your content means people know what to expect when they go to your account. • Keep it civil: Nobody likes a complainer or someone who frequently insults/attacks people. People won’t want to engage with you. It might help you get some clicks here and there, but it’s not a good long-term strategy. It’s a turn-off. • Be consistent: One of the biggest mistakes I see smaller accounts make is that they give up too early. I started with 300 followers. I have posted Tesla/EV news for 4.5 years straight, 7 days per week. I still do, but I post on average 75% less than I did a couple of years ago, yet my impressions haven’t dropped. The Tesla community is 50x bigger now than when I started, so it's much easier to grow now. If people know your account produces a certain type of content, they’ll add you to lists on X, search your name more often, etc. Don't give up. • Keep things simple: If most people can’t understand what you’re saying, they won’t engage with you. • Algorithm: Sometimes the algo can be your best friend, and sometimes it can feel like it’s working against you. Don’t overthink it. Just stay focused on what you do best and keep posting content people find interesting. • Spaces: Frequently talking on X Spaces can actually bring you a lot of new followers if you have interesting things to say, and larger accounts will start to recognize you more and be more inclined to engage with you. • Don’t engage with haters: I used to do this a lot in the early days. What can I say? I was new to the game lol. But it never ended with any sort of resolution, was a huge waste of time, and the people that came to my account for news had no interest in any beef I might have had with another account. Now, I ignore 99.9% of it. • Visuals: Most people on social media have short attention spans. Grabbing their attention with high-quality visuals can help a lot. • No Chat GPT/Grok replies: The number of people that use Chat GPT/Grok to come up with replies is insane. You can immediately tell AI wrote it, so don’t do it. Be unique and come up with your own words. Using Chat GPT/Grok for punctuation and grammar fixes is fine. • Anonymous accounts: If people know your real name and face, your account is likely to do better, and people will trust you more. • Be yourself: If you try to be something you’re not, people will sniff that out. • Formatting: I see a lot of people format their posts in a way that makes everything look like a mess. Use bullet points, paragraph breaks, etc. You ideally want a clean look. I'm sure I'll think of other tips later that aren't listed above, but I hope this helps a little. Some of these tips are obvious, but are worth reiterating.
