Velocity Growth (Formerly Growth University)

We're super excited to be working on this amazing program for founders!

What are your favourite start ups right now that you think are going to be killing it in the next 12-18 months?

Being an entrepreneur is tough. The market is always changing, the demands are always changing and the pressure of it all stays the same. What’s you favourite way to de-stress as a founder?

Stop thinking about your idea. Go test it. Set up a landing page. Create a short advert and direct the people you think fit the bill. Gauge a signal. Lean in or iterate.

If the content you create can inspire just one other person to make a change that positively impacts their business or experience around your problem/solution fit you are already winning on social media. Follower counts don't matter. It's all about the value.

It's always going to be more cost-effective to keep a customer than find a new one. Retention matters and should be part of your marketing strategy. Stay top of mind even if you feel you've already won.

Reminder that it's 100% ok to monetize a service aspect of your startup, especially early on. Too much focus on product alone can sometimes lead you down the wrong path.

What niche does your startup cater to?

Employees who are results driven rather than hours submitted to the company driven will always win when it comes to driving the business forward.

Running a startup is hard. Giving yourself a break can feel harder. What do you do to wind down?

Helping people is one of the most underrated marketing tactics. Dig deep into the solution your business provides and give your customers all the essential information they need. Giving value makes people feel valued.

Contextual marketing is so important. Being able to force your content in front of the right users right now is a key part of being able to target effectively. That's not going to be around forever. Are you able to bring your content to your audience without a targeting feature?

Don't fall into the trap of building the perfect product. That's the fastest route to a failed start up.

For every 1 startup brag you see on Twitter, there are probably 100 other founders heads down doing the work. Don't sweat what everyone else is doing, just do the work.

You can't do it all on your own as a founder. Try to find repeatable tasks that you can outsource. Hire a VA if you can. Reprioritize your task list based on value created everyday. Small steps pay off.

If the content you create can inspire just one other person to make a change that positively impacts their business or experience around your problem/solution fit you are already winning on social media. Follower counts don't matter. It's all about the value.

Understanding the metrics that matter to your business is crucial. Knowing how to avoid the feel good vanity metrics is even more crucial.

Don't focus on your competitors. If they start copying you - think of it as a win. You're on the right track.

Reminder that it's 100% ok to monetize a service aspect of your startup, especially early on. Too much focus on product alone can sometimes lead you down the wrong path.

@GETCities Great discussion 👏👏👏

Are you going to DC Startup Week?? Don't forget to check out Christina L. Glancy moderating a conversation about how startups & funders can and should work together! dcsw23.sched.com/event/1SIrx/th… See you there! #dcsw2023 #DCStartUpWeek2023 #Entrepreneurship #EquityInTech

@heyitsmetysha Fantastic learning opportunities at @DCstartupweek

Totally nerded out today, learning AWS Bedrock and figuring out Ai agents. I guess the engineer never truly does. C’mon Claude, I’m ready for ya! 🤓#dcstartupweek #dcsw2023 #generativeAi #HRTech #ai