VisitBritain Business Events

VisitBritain’s updated Delegate Spend Report shows 62% of all delegates on average intend to return to the event city, and 47% intend to return to invest or grow business relationships. Learn more below or download the full report here: lnkd.in/e9M5Pkac #businessevents

The updated VisitBritain Delegate Spend Report shows incentive programmes continue to hold considerable value for the UK economy, with an average spend of £2,113 per delegate. Download the full report to find out more about incentive trips in #Britain: lnkd.in/e9M5Pkac

The updated VisitBritain Delegate Spend Report reveals the average spend per delegate increased by 75% since 2017 across different #businessevents in #Britain. Scroll below to learn more about some of the key findings or download the full report here: lnkd.in/e9M5Pkac

Seven years on from the previous report, VisitBritain’s new Delegate Spend Report reveals domestic & international expenditure patterns across #businessevents in #Britain. For more information you can download the survey from our website here: lnkd.in/e9M5Pkac

Reporting the wider impact of #businessevents is key in demonstrating benefits beyond spend. At our Association Conference in February we worked in partnership with @ICCWales, MEET4IMPACT & carbon-measurement platform Trace by isla to measure our impact. Find our results below👇

Following our #VBBEAC25, our team & @ICCWales welcomed hospitality and event students from @cardiffmet, @UniSouthWales & @uniofglos to discuss the incredible career opportunities available across both industries. Thanks @ICCWales_Gemma for putting this session together!

Find out more about this year's Association Conference here: lnkd.in/eJ9YXqDS

That's a wrap! An insightful few days at our Association Conference, exploring 'Bid for Today, Bid for Tomorrow', with great discussions & topics covered. Thank you to all our delegates who attended, the @ICCWales team for hosting & to all involved in bringing #VBBEAC25 to life!

Day 2 of our Association Conference began with a panel session on how AI is transforming the event landscape, exploring challenges & opportunities in unlocking the potential of #AI in #businessevents, with discussions on mastering bidding processes. @HireSpace | #VBBEAC25

Thanks to @TheCelticManor for hosting a wonderful Gala Dinner last night to wrap up Day 1 of our @VisitBritainBE Association Conference. We enjoyed locally sourced food & amazing Welsh entertainment - looking forward to a productive Day 2 with our delegates! #VBBEAC25

We also presented our VisitBritain BE Impactful Framework©, launched in September 2024 in partnership with @meet4impact & @GDSMovement, aiming to support cities and associations to identify opportunities to build positive outcomes and lasting impact around their #businessevents.

A busy morning at our Association Conference with a panel on the changing landscape of event bidding, followed by discussions on changing industry dynamics & building sustainable partnerships to grow success! @NorthstarMeets @ESAEeu @ABPCO @ICCWales @ICCWales_DanB #VBBEAC25

Over the next two days, delegates will explore the theme "Bid for Today, Bid for Tomorrow," discussing the evolving landscape of event bidding, the expanding role of convention bureaus and emerging technology's impact on destination sourcing & event design. #VBBEAC25

This morning we opened our @VisitBritain Association Conference at @ICCWales with welcome remarks from Head of Business Events, Paul Black. Paul spoke on the value of conferences to deliver mutually positive impact goals for both associations and host destinations. #VBBEAC25

We were delighted to join @ukevents_org this week at the Houses of Parliament, talking with MPs to showcase the crucial role the #events sector holds in driving economic growth and fostering community development. Find out more here: lnkd.in/eB9TxBgD #businessevents

Just one week to go until our @VisitBritainBE Association Conference @ICCWales! We’ll be exploring the landscape of event bidding and the relationships between destinations, PCOs and associations in building successful bids and events with positive, lasting impact. #VBBEAC25

Season’s greetings from all of us at VisitBritain Business Events. It’s been a busy and exciting year and we look forward to continuing the great work with our team and partners in 2025!

This week we also joined the inaugural #Convene4Climate conference, hosted by @pcmahq and #SANCBE. Over two days we considered the future of Business Events with focus on tech, data and impact on society and the environment. Thanks all for an inspiring week! #PCMAEMEA #EventProfs

Hello from @PCMA’s #ConveningEMEA where we're joining an exciting programme on cross-sector collaboration, sustainability and AI, subjects @VisitBritain and @MeetEngland follow closely to support our partners as the industry continues to evolve. #PCMAConvene #PCMAEMEA #EventProfs

Our Association Conference 2025 will take place 11-13 February at the fantastic @ICCWales! In partnership with @MeetEngland, @MeetInWales & @VisitScotBE we'll explore the evolving landscape of event bidding, for today and the future. Learn more: bit.ly/BE25 #VBBEAC25