Vox Optima

#MemorialDay2026 - never forget the sacrifices made for safety and liberty of others ...

MT @DigitalSynopsis: 🔵 See more: digitalsynopsis.com/?p=24277

Our Favorite Management Tips on Giving Feedback | ow.ly/hJX750Z2TiB @HarvardBiz "Giving critical feedback can help people grow—but only when it’s handled with care. If your criticism crosses the line and feels like an attack, it can backfire ..."

MT @Forbes_Agency: BTS Video Strategies Smart Brands Are Using Right Now hubs.ly/Q04hpyYy0 @hawthornecastro @AppetizerMobile @Natl_Positions @JadeBartholome and more "Don’t overlook defining what “authentic” actually means for your brand before you start filming."

MT @Frank_Strong: Way to set the standard, X. Better than mediocre is highly aspirational.

Why PR Pros Are Poised To Win at GEO ~ Sierra L’Altrelli | ow.ly/LU0i50Z2T4E @odwyerpr "Before a PR professional develops a strategy, we audit the landscape. What conversations exist right now? What role does the brand currently play in them?"

MT @ForbesCommCncl: 20 Roles That Will Define High-Performing Communications Teams In AI Era hubs.li/Q04hc2K80 @RepuGen_ @ValuxDigital and more "Human-In-The-Loop. Someone who knows what to ask the machine, when to override it and how to keep the brand's soul intact."

7 of the Best Brand Social Media Innovations | ow.ly/LHYk50Z2bS5 Huddle Creative "No. 4: AI and Augmented Reality (AR). Augmented Reality (AR) is changing the way brands connect with customers by giving them interactive and immersive experiences."

8 #ContentMarketing Services That Are In Demand for B2B Brands ~ Theresa Meis | ow.ly/5JLO50Z2exz @toprank "Quality content production is essential for building brand authority, engaging with potential customers, driving lead generation, and improving conversion rates."

Proving the value of #internalcommunications | ow.ly/zMV450Z2cHs Oak "The real value of intranet investment comes from improving how organisations communicate, align employees, distribute information, and reduce operational friction."

.@ZimanaAnalytics: 8 #SocialMedia Trends Redefining #Marketing #Strategy in 2026 | ow.ly/cqTV50Z2bGk @cmswire "Social media platforms are increasingly offering episodic recording features that keep audiences coming back."

How #earnedmedia strategy is evolving in modern #PR campaigns ~ Elsie Oliver | ow.ly/bF6G50Z2e5L @bulldogreporter "When real customers talk about your brand on their own channels, that is organic exposure you cannot replicate with paid ads. And it works."

#SocialMediaStrategy vs. #WebsiteStrategy: Tips | ow.ly/l43b50Z2br4 @jasoneg3 "Instagram may bring attention, but a weak website “landing experience” loses potential customers—resulting in wasted marketing dollars and poor sales."

A beginner's guide to GEO (Generative Engine Optimization) | ow.ly/LCQQ50Z1IcU @evertune_ai "In the old world, you fought to rank higher than competitors. In the new world, you need to become the source AI systems trust enough to cite. That's what GEO is all about."

How Stronger Privacy Laws Convinced Consumers to Share More Data ~ Jay Fitzgerald | ow.ly/exTz50Z1J8u @HarvardBiz "An analysis of behavior on a large customer engagement app suggests that added disclosures and permission requests put people at ease."

MT @semrush: Here are 234 ChatGPT prompts you can tweak to your needs for (almost) every industry, including ChatGPT prompts for marketing and SEO 👇 social.semrush.com/4wEfKwc.

Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ ~ @MattGSouthern | ow.ly/px8h50Z1HXP @sengineland "Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema."

.@frank_strong: Should PR accept an interview with a publication that has a small audience? | ow.ly/QogG50Z1IBx @SwordandScript "There are fewer reporters inundated with pitches ... A placement in a small audience publication suggests your ideas are worth covering."

Transitioning to Generative Engine Optimization: How Modern Search Engines Form Their Answers, Mikhail Slivinskiy | ow.ly/CvkV50Z1HyT @TomPick "AI-powered searches, in contrast, are designed to understand user intent and provide comprehensive answers."

Top 10 Marketing Analytics Trends for 2026 ~ Daniel Kravtsov | ow.ly/hLvp50Z1bjr @improvadoio "... there's a critical gap: 45% of organizations are increasing AI tool budgets while only 9% invest proportionally in training."