Vox Optima

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Vox Optima

Vox Optima

@VoxOptima

Strategy, not spin. Vox Optima is a nationwide #SDVOSB & #WOSB full-spectrum #PR, #mediarelations & strategic/integrated communication firm.

Albuquerque, NM Katılım Mart 2010
1.9K Takip Edilen2.2K Takipçiler
Vox Optima
Vox Optima@VoxOptima·
#PR can’t stop #measuring the wrong things | ow.ly/sSIm50Zv5xl @PRDaily "You need more name recognition. Measure increases in branded search, direct website traffic, qualified leads from referral links, sales inquiries and changes in awareness among the target audience."
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Vox Optima@VoxOptima·
AI models favor familiar brands in search: Study ~ Danny Goodwin | ow.ly/9aGH50Zv4ZJ @sengineland "Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found."
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Vox Optima@VoxOptima·
The digital world disruption ~ Jim VandeHei | ow.ly/BTuo50Zv58m @axios "Chartbeat data ... shows Google Search traffic to publishers fell 34% over the past year ... small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%."
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Vox Optima@VoxOptima·
What Does the Pinterest CEO's Sale of Over 30,000 Company Shares Mean for Investors? ~ Robert Izquierdo | ow.ly/hIsJ50ZuHkL @themotleyfool "The company’s shares are down despite posting an all-time high of 631 million global monthly active users ..."
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Vox Optima@VoxOptima·
How PR Teams Really Feel About Their #AIVisibility ~ Osama Saeed | ow.ly/zQun50ZuIp5 @BulldogReporter "PR teams: 35% monitor their AI representation at least once a week, treating it as an ongoing performance metric rather than a periodic audit."
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Vox Optima@VoxOptima·
Graphic Design for Marketing: 10 Proven Ways to Get Results ~ Je Ann Bacalso | ow.ly/a20L50ZuHM9 @dotpenji "Mobile-first is no longer an option. Your designs must be responsive, as mobile devices account for more than 54% of total web traffic (Statista)."
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Vox Optima@VoxOptima·
6 ways to build a brand on Pinterest ~ @adhutchinson | ow.ly/fkUT50ZuGQI @socialmedia2day "Pinterest’s in-app search function lets users filter by criteria including Pins, profiles, products and boards ... this could guide brands toward potential brand partners ..."
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Vox Optima@VoxOptima·
Your Logo is Only the Beginning: How Visual Branding Drives TikTok and Instagram Growth for Content Creators | ow.ly/ukpY50ZuI3r @DesignFreeLogo "Creators who get recognized create a visual system around their logo instead of just stopping with a logo ..."
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Vox Optima@VoxOptima·
How To Face Your Content Debt and Get Buy-In for Fixing It: Robert Rose | ow.ly/Xy1X50Zukjx @cmicontent "In a nutshell, content debt is the compounding cost of neglecting to maintain, update, or delete outdated, unaligned, irrelevant, or inaccurate content."
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Vox Optima@VoxOptima·
The Scoop: Cracker Barrel’s CEO won the battle but lost the war ~ Allison Carter | ow.ly/UoLi50ZultX @prdaily "Sometimes mistakes can’t be fully undone. It seems Masino could not outrun her past, despite improving financials. And now she’s being shown the door."
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Vox Optima@VoxOptima·
How To Secure More Speaking Gigs @annhandley | ow.ly/4XCb50Zuj79 "Who are the ideal two or three audiences a speaker wants to reach? Maybe entrepreneurs? Enterprise behemoths? ... AI apologists who need to finally hear how to use AI in a way that doesn’t rot their brains?"
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Vox Optima@VoxOptima·
Why brands need a unified social and media intelligence strategy ~ Jasmine Williams | ow.ly/7QNZ50Zul48 @sproutsocial "Not every spike in coverage warrants a response ... unified media intelligence helps teams separate signals from noise and direct resources ..."
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Vox Optima@VoxOptima·
Beyond Standard Social Media Tactics: How To Build A Brand Community | ow.ly/Zg9s50ZtO9g @forbes_agency "The real engagement is moving from on the feed to in the DMs: less public applause, more private conversion plus real connection." Monica Alvarez-Mitchell
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Vox Optima@VoxOptima·
10 B2B Podcast Production Mistakes Brands Make (And How to Fix Them) ~ Jennay Horn | ow.ly/UbsW50ZtUqc @weeditpodcasts "If your entire podcast depends on one person, you don’t have a production process. You have a single point of failure."
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Vox Optima@VoxOptima·
How to Record a Podcast in 2026: Remote, In-Person, and Mobile ~ Stephen Robles | ow.ly/l4fT50ZtUPR @RiversidedotFM "Walk your guests through the episode structure, set expectations, and answer any questions. A prepared guest makes for smooth conversations ...".
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