Vox Optima

A Practical Way to Turn Social Media into Real Growth | ow.ly/fV4P50YvUyh @StevensTate "Leveraging performance data to enhance your tactics and make sure your social media plan stays current with platform algorithms."

‘DarkSword’ iOS Exploit Kit Used by State-Sponsored Hackers, Spyware Vendors ~ @IonutArghire | ow.ly/BFWb50YvYP2 @securityweek "A Russian state-sponsored espionage group tracked as UNC6353 has been using the iOS exploit kit in attacks against Ukraine."

Improve Team Communication at Work: 6 Key Strategies | ow.ly/ljGW50YvViQ @asana "No one likes to feel micromanaged, but without guidance or collaboration, team members can disengage ... encourage your team while giving them freedom to be creative."

Improving Workplace Communications: Strategies for Every Organization | ow.ly/2ze450YvUVg @visix_inc "Repetition is key to retention. Reinforce your core messages across various platforms: intranets, email, collaboration apps like Teams, and #digitalsignage software."

The Scoop: The new ‘proof of life’ is showing your fingers ~ @allisonlcarter | ow.ly/E7jL50YvY55 @prdaily "The concept of dismissing real videos as AI-generated is known as the 'liar’s dividend.'"

What Is a #SocialMediaStrategy? | ow.ly/4GmR50YvUbj @neil_ruaro "Define your content mix. Balance educational, entertaining, and promotional content ... 80% of posts provide value through information or entertainment, and 20% directly promote your product or service."

MT @Forbes_Agency: The Most Important #Metrics Agencies Track And Why hubs.li/Q046_hl90 from @Just_Jacq @Mike_Maynard @PrismGlobalMKTG @JadeBartholome @_sun_yi @m16marketing @urisamet @everdi and more

What Is UGC and How Does User Generated Content Work for Brands ~ Kalin Anastasov | ow.ly/nHv150YvjB3 @influencerMH "Short videos often perform well on social platforms because they feel native, unscripted, and easier to trust than polished brand creative."

Why entity authority is the foundation of AI search visibility, Benu Aggarwal | ow.ly/wPPn50YviXP @sengineland "Traditional SEO has shifted and created a new discipline — generative engine optimization (GEO) — moving from keyword targeting to relevance engineering ..."

The next phase of social strategy: Giving audiences ownership of the story | ow.ly/kGoT50YviKS @prdaily by Courtney Blackann "If audiences feel like the experience belongs to them, not just the brand, they keep coming back, ..."

10 things PR teams need from clients to do good work ~ @frank_strong | ow.ly/4IeJ50Yvjfk @swordandscript "No. 6. A bias for action. Too many good PR ideas get kicked down the road because they require effort, and clients are busy."

MT @Frank_Strong: This AI is clearly not a *real* CMO. Everyone knows that a new CMO starts with these 3 steps: 1. Fire an agency 2. Initiate a marketing team restructuring 3. Start a rebrand project and make a new website This one promises to write tweets for hacker news.

7 Proven Strategies to Find Your #TargetAudience | ow.ly/bgSN50YuIpK via @espialsolutions "In today’s crowded digital landscape, simply “posting more” isn’t enough. To attract, engage, and convert customers, you must understand who your audience truly is ..."

Building Thought Leadership That Ranks Without Revealing Secrets | ow.ly/aJ1250YuLOC @W5_PR "The firms that will win the next decade of contracts are those that master the art of visible expertise: demonstrating technical depth and thought leadership ..."

MT @TomPick: The tools keep changing. The wall they crash into doesn’t. ow.ly/ck8550YuKVK via @sejournal "This isn’t a new insight ... The tools got better at producing text. The text still has nothing to say."

MT @Forbes_Agency: Why #EarnedMedia Still Outperforms #PaidMedia When Trust Matters Most hubs.li/Q046N6tD0 ~ John McCartney of Jmac PR "Paid media drives momentum, but earned media builds the layer of foundational belief that paid requires to be effective."

10 Essential Steps for Effective Social Media Planning ~ Barbara Harris | ow.ly/pPXH50YuLgN @smallbiztrends "Developing detailed audience personas improves engagement, as your content will align with the specific needs and challenges of different customer segments."

#AdTargeting: The Definitive Guide ~ Sarah Wheeler | ow.ly/nUc950YuI6y @kevelapi "Demographic targeting. If an advertiser knows which demographics their product appeals to, it can be especially beneficial for them to only target those demographics ..."

“May the Grace of God’s protection, And His great love abide, Within your home and within the hearts, Of all who dwell inside.” ~ Irish prayer Happy St. Patrick's Day!

MT @TomPick: A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. ow.ly/EzBc50YtrG2 via @MattGSouthern, @sejournal "The study identified AI oversight as the most mentally taxing form of AI engagement."