Vox Optima

Podcast: #PRmeasurement with expert @gojohnab @AmecOrg on the On Top of PR podcast with host, @jasonmudd9 | ow.ly/MwWP50Zv3Un "Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for," Johna Burke

#PR can’t stop #measuring the wrong things | ow.ly/sSIm50Zv5xl @PRDaily "You need more name recognition. Measure increases in branded search, direct website traffic, qualified leads from referral links, sales inquiries and changes in awareness among the target audience."

AI models favor familiar brands in search: Study ~ Danny Goodwin | ow.ly/9aGH50Zv4ZJ @sengineland "Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found."

Beyond #PressReleases: The Reputation Scorecard as a #StrategicCommunication Tool | ow.ly/atZj50Zv3B4 @PRSA "Shifting from an output-focused PR practice to an insight-driven one doesn’t happen overnight, and it doesn’t mean abandoning what works." #prmeasurement

The digital world disruption ~ Jim VandeHei | ow.ly/BTuo50Zv58m @axios "Chartbeat data ... shows Google Search traffic to publishers fell 34% over the past year ... small publishers lost 60% of referrals from search overall, medium publishers 47%, large publishers 22%."

Tad Druart: How Do You #Measure #PR? | ow.ly/n9ey50Zv3sF Pierpont Communications "... focus on metrics that reflect quality, relevance, and movement toward business objectives. That is how PR earns a seat at the strategic table." #prmeasurement #prmetrics

What Does the Pinterest CEO's Sale of Over 30,000 Company Shares Mean for Investors? ~ Robert Izquierdo | ow.ly/hIsJ50ZuHkL @themotleyfool "The company’s shares are down despite posting an all-time high of 631 million global monthly active users ..."

How PR Teams Really Feel About Their #AIVisibility ~ Osama Saeed | ow.ly/zQun50ZuIp5 @BulldogReporter "PR teams: 35% monitor their AI representation at least once a week, treating it as an ongoing performance metric rather than a periodic audit."

Graphic Design for Marketing: 10 Proven Ways to Get Results ~ Je Ann Bacalso | ow.ly/a20L50ZuHM9 @dotpenji "Mobile-first is no longer an option. Your designs must be responsive, as mobile devices account for more than 54% of total web traffic (Statista)."

6 ways to build a brand on Pinterest ~ @adhutchinson | ow.ly/fkUT50ZuGQI @socialmedia2day "Pinterest’s in-app search function lets users filter by criteria including Pins, profiles, products and boards ... this could guide brands toward potential brand partners ..."

Your Logo is Only the Beginning: How Visual Branding Drives TikTok and Instagram Growth for Content Creators | ow.ly/ukpY50ZuI3r @DesignFreeLogo "Creators who get recognized create a visual system around their logo instead of just stopping with a logo ..."

MT @Forbes_Agency 🌟 Editor's Choice 🌟 "Sloppy use of AI for marketing creates a barrier to connection, becoming an obstacle to trust." Read more from @rory_holland, Founder & CEO of @CSTMRMarketing: hubs.li/Q04pkds40

How To Face Your Content Debt and Get Buy-In for Fixing It: Robert Rose | ow.ly/Xy1X50Zukjx @cmicontent "In a nutshell, content debt is the compounding cost of neglecting to maintain, update, or delete outdated, unaligned, irrelevant, or inaccurate content."

The Scoop: Cracker Barrel’s CEO won the battle but lost the war ~ Allison Carter | ow.ly/UoLi50ZultX @prdaily "Sometimes mistakes can’t be fully undone. It seems Masino could not outrun her past, despite improving financials. And now she’s being shown the door."

Allison Geller: Understanding the Importance of #Storytelling in #PublicSpeaking | ow.ly/Q8si50ZukU7 @ConnectedSLP "Storytelling in public speaking works because it changes how much the audience remembers, how they feel about you, and whether they act on what you said."

How To Secure More Speaking Gigs @annhandley | ow.ly/4XCb50Zuj79 "Who are the ideal two or three audiences a speaker wants to reach? Maybe entrepreneurs? Enterprise behemoths? ... AI apologists who need to finally hear how to use AI in a way that doesn’t rot their brains?"

Why brands need a unified social and media intelligence strategy ~ Jasmine Williams | ow.ly/7QNZ50Zul48 @sproutsocial "Not every spike in coverage warrants a response ... unified media intelligence helps teams separate signals from noise and direct resources ..."

Beyond Standard Social Media Tactics: How To Build A Brand Community | ow.ly/Zg9s50ZtO9g @forbes_agency "The real engagement is moving from on the feed to in the DMs: less public applause, more private conversion plus real connection." Monica Alvarez-Mitchell

10 B2B Podcast Production Mistakes Brands Make (And How to Fix Them) ~ Jennay Horn | ow.ly/UbsW50ZtUqc @weeditpodcasts "If your entire podcast depends on one person, you don’t have a production process. You have a single point of failure."

How to Record a Podcast in 2026: Remote, In-Person, and Mobile ~ Stephen Robles | ow.ly/l4fT50ZtUPR @RiversidedotFM "Walk your guests through the episode structure, set expectations, and answer any questions. A prepared guest makes for smooth conversations ...".