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Why Most Creators Get Titles Wrong with @jthomas__ - EP14 🔥 Quick Intro Most creators treat titles like an afterthought. Jake Thomas explains why that is one of the biggest mistakes you can make if you want more clicks, more views, and more growth. He breaks down the psychology behind attention, why modeling beats trying to be clever, and how the same principles can apply to both long-form and short-form video. 👉 Episode in a Nutshell Jake Thomas shares why titles are one of the highest-leverage skills in online business. He explains how a few words can massively change results, why proven formats beat originality, and how psychology drives clicks across titles, thumbnails, intros, and even subject lines. You will also learn his Dream 10 and Model 10 method for finding better topics and better formats, plus the three emotions that make people click. ⏰ Timestamps 00:00 - Why psychology matters more than platform changes 00:00 - Why titles have massive leverage 02:14 - How Jake became obsessed with YouTube titles 06:02 - Why you should not try to be original at first 09:18 - The Dream 10 and Model 10 framework 18:53 - How titles work differently in search and feed 24:00 - The 3 clickworthy emotions 29:15 - How to build a strong title before making the video 35:53 - Jake's software for title research and ideation 40:24 - How titles and thumbnails work together 💡 What you will learn - Why trying to be original too early may be hurting your video performance - The simple shortcut Jake uses to find title ideas that are more likely to work - How to spot the emotional triggers that quietly drive more clicks - Why the best title might not be the one that describes your video best - How creators can borrow winning patterns without sounding copied 🔗 Resources - Creator Hooks newsletter | Jake's title breakdowns and examples | creatorhooks.com - Creator Hooks app | Jake's software for title research, inspiration, and testing | app.creatorhooks.com

Your title is lying to you. I asked Jake Thomas what actually moves views. It's not being "original" - it's modelling the right pattern. Dream 10 for topics. Model 10 for formats. Then you remix them and the title basically writes itself. Cheers @jthomas__ for the insights!

Thumbnail vs title you're thinking wrong. Jake broke it down as a one-two punch. The thumbnail stops the scroll. Then the title seals the deal. And the weird part is which one matters more changes by niche. So which one are you overbuilding right now? Cheers @jthomas__ for the insights!

Your title should feel like a mosquito bite. Jake framed curiosity as the one emotion you can't ignore. It plants a question in someone's head - and they have to scratch it. So are your titles describing, or triggering? Cheers @jthomas__ for the insights!

Your titles are probably backwards. I asked Jake Thomas what actually moves clicks. And it wasn't "be more original." It was spot the patterns that keep working, even outside your niche. So why are we all trying to reinvent this? Cheers @jthomas__ for the insights!

One Discord message changed his title. And it wasn't even a big tweak. I'm listening to Jake Thomas explain this and thinking - why do we try to do this stuff solo? Because the "better idea" usually isn't in your head. It's in someone else's reply. Cheers @jthomas__ for the insights!

Your next title is already out there. Jake had me doing this weird "Model 10" scan. I look outside my niche and suddenly the formats are obvious. Then I remix it with my own topic. Boom - ideas that actually get clicks. Cheers @jthomas__ for the insights!

Does your syndication tooling automatically create the captions for you, based on your own prompts and context files? That can make a big difference.

@Daniel_Batal And this little stat here is also becoming more and more interesting... Who would have thought, 10-15 years ago that YouTube would become a "lean back" experience haha!

For anyone wondering what a YouTube collab looks like to Creators who have used YouTube's collab feature from the inside, this was a podcast I did on the @VubliApp YouTube channel. I was invited to collab, which basically tells Youtube that a video might be relevant to both of our audiences and if the alignment is strong, it can help video performance by putting it in front of a potentially wider audience. Because I accepted this invite, I now have access to the basic performance analytics (Overview, Reach, Engagement, Audience) inside of YouTube Studio under my own Content tab. Fun fact: The Vubli channel is a very young channel and next highest performing video on their channel has about 350 views in two months. This collab has just over 3,000 views in half the time and continues to drive 100 views per day. Important to understand: A collab doesn't guarantee 10x performance like we happen to see here... strong alignment, execution & connection to the needs & interests of the target audience are the key. ☮️ Learn more about @YouTube's collab feature here: support.google.com/youtube/answer…

@theDejanCorba @Daniel_Batal Definitely our best collab so far @Daniel_Batal - such an honour! What's super interesting to me is that about 61% of all the views for this collab is coming from recommendations!

@Daniel_Batal @VubliApp Nice work

@JohnMRoman @jasonnmyers Nice!

@jasonnmyers @VubliApp Completely agree with this. We track all this stuff 😎

The days of "only posting on one platform" are officially dead. Gideon Shalwick, CEO of @VubliApp shared the "Hero Platform" strategy with me, and it's brilliant. You pick one main channel to focus your creative energy on, but you syndicate that exact same video everywhere else. The algorithm doesn't care about your follower count anymore; it cares about the video's quality. A flop on Instagram could easily become a 1M view viral hit on TikTok tomorrow. I used to agonize over customizing every single post, but syndicating buys back your time and opens up audiences you'd never reach otherwise. How much free reach are you leaving on the table by playing favorites? 🎧 Full episode: shopify1percent.com/vubli/ (or link in bio) #shopify #ecommerce #podcast #shopify1percent

This 10-10 trick feels unfair. I asked Jake Thomas how he finds topics that already work. He does this one list inside his niche. Then another list outside it. And suddenly you have 5 ideas you can say 100 ways. Why not just do that? Cheers @jthomas__ for the insights!

Your title's job isn't what you think. I kept wanting to "describe the video" like a good student. Then Jake flipped it and I was like wait, that's the whole game. And the part about writing the title before you hit record? Annoying. Also true. Cheers @jthomas__ for the insights!

Stop trying to be original. I watched Jake's title process and it honestly annoyed me - because it works. He literally borrows a format from a totally different niche and just swaps the details. And somehow it stops sounding cringe overnight. Why does that work so reliably? Cheers @jthomas__ for the insights!

Short form makes you omnipresent fast. Roberto broke down how to be everywhere at once. YouTube Shorts, Reels, TikTok, LinkedIn - all pulling from the same source. Why would you only post once?

Shorts RPMs might hit $1. That number made me stop. Roberto Blake thinks ads are about to flood YouTube Shorts. If that happens, what do you build next?

The Shorts window just opened again. I didn't expect this take from Roberto. He calls YouTube Shorts "stable" now - and that changes the risk math. So are you still treating Shorts like a gamble?

I'll be running the live event on YouTube over here: youtube.com/live/R8C16JXUZ…

We just upgraded Vubli’s Auto Captions… And it’s a big shift. You can now: - Add multiple prompts - Upload your own context - Customize per platform I’m breaking it all down live next week. Details in first comment...

You think you can spot AI? Roberto pulled a simple trick that made people swear they "knew" - then got mad when the proof showed the opposite. So what are you actually judging: the work, or the label?