WFCA

📚 Knowledge is power — and the @WFCAorg is putting it in your hands 👀 Check out this week's educational video where Tom Jennings says that customers don’t just buy flooring, they buy the story. 📽️ Watch. Learn. Lead. 👉 bit.ly/4sn5UMm

It’s not too late! The next cohort begins March 16th. Registrations ends March 13th. Change the way you lead. Change the way you live. Level up your leadership skills and the skills of your leadership team. Join us now. tinyurl.com/337um74p

📘🧠 @WFCAorg CEO Scott Humphrey discusses his new book, Leadership by the Letter, and the inspiration behind its 52-week approach to leadership. 👉 bit.ly/3KFKzxw

Tom Jennings discusses why it’s important to ensure that the customer understands that the work is being done for their benefit, not yours. Always be upfront with substrates. Watch the latest in this week’s Tuesday Tips. tinyurl.com/bdeuvndc

In this week’s edition of Tuesday Tips, Tom Jennings reminds us that a few distinguishing touches serve as a “signature” on the masterpiece that you have assisted the customer in creating. tinyurl.com/2hpz9a6z

Registration for TISE 2026 is now open. Free access to the Expo for members has been extended to Dec. 31!. Join us in Las Vegas, January 26-29 at Mandalay Bay. Register by December 5, 2025, click here: tinyurl.com/39j6b55e

Nominations are open for the WFCA Hall of Fame. Induction into the Hall of Fame is not just about achievement—it recognizes those who have advanced the flooring industry for generations to come. If you have a nominee, visit wfca.org: wfca.org/hall-of-fame

In this week’s Tuesday Tip, Tom Jennings says “Don't act smarter than a 5th Grader.” In today’s world, many people hate complexity when it comes to communicating. Keep it simple. Watch the latest. tinyurl.com/5n97fkcv

Scott Humphrey, CEO of the WFCA, and Kaye Whitener, Executive Director spent time on the hill this week, advocating for the industry and working to address labor issues and share the mission of the FCEF.

📚 Knowledge is Power — and the @WFCAorg is putting it in your hands 📚 👀 Check out this week’s video where Melissa Thome of Savings4Members shares how the WEX Fleet Fuel Card helps WFCA members save. 📽️ Watch. Learn. Lead. 👉 bit.ly/48LBsF3

Catch up on latest tips from experts on sales, installation, industry events, and technology every Tuesday with our Tuesday Tips. wfca.org/tuesday-tips

Join us Thurs., Sept. 18th at 2pm EST for a very special live GROW Event! Savings4Members will guide you on maximizing the potential of your member benefit resources. Sign up: tinyurl.com/mpay9wss

This week, Thrive in 25 continues as Scott shares the story of astronaut, Jim Lovell. Rarely has anyone taken the definition of Thrive further than Jim. Listen to his amazing story this week on Leadership Live. tinyurl.com/5aafknku

Join us Thursday, September 4th at 2pm EST for a very special live Grow Event! The crew from Synergy Convention & Expo will be together to talk about this great event. Learn more and sign up now: tinyurl.com/5absutxd

In this week’s Tuesday Tip, Tom Jennings shares why scheduling is one of the most critical things that we do. tinyurl.com/67hu89ac

It's not too late - the next cohort begins tomorrow! Change the way you lead. Change the way you live. Level up your leadership skills and the skills of your leadership team. Join us now. tinyurl.com/4p2j74me

Eyes forward. #MotivationMonday

FCITS has expanded their fall training calendar. These courses provide flooring professionals the opportunity to advance their expertise, earn certification, and strengthen credibility in the industry. Read all about it! tinyurl.com/4vp38669

This week on Leadership Live, Scott continues with Thrive in 25, sharing theinspirational story of Alma Richards who used challenges to propel himself to greatness… tinyurl.com/evvk7vne

The next cohort begins August 26! Change the way you lead. Change the way you live. Level up your leadership skills and the skills of your leadership team. Join us now. tinyurl.com/4p2j74me