Evelyn Mwangi retweetledi
Evelyn Mwangi
71 posts

Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi

Strategy and planning are not the same.
Mix them up and many things break.
Strategy is logic.
Planning is process.
Many people confuse the two.
Jeroen Kraaijenbrink explains this difference exceptionally well.
The confusion exists because the word strategy is overused.
People call everything “strategic.”
Strategic marketing. Strategic finance.
They even use it for personal plans:
“My strategy is to study 10% more every day.”
That’s not strategy.
In business, strategy has a very specific meaning.
If every plan were a strategy, the word would become useless.
Here’s the core distinction:
→ Strategy explains how value is created and captured.
→ Planning explains how to get things done.
Put simply:
→ Strategy defines what and why.
→ Planning defines how and when.
A real strategy is the logic behind value creation.
In “The One-Hour Strategy,” Jeroen describes strategy as six elements:
Market – who you serve and who you compete with
Magic – what you offer (products and services)
Means – assets and capabilities you use
Money – how you make revenue
Momentum – how you use the environment
Meaning – why this all matters
This logic can describe:
Your current strategy.
Your future intent.
Your realized execution.
None of this is a plan.
A plan is about:
Steps.
Timelines.
Resources.
Plans support strategy.
They do not replace it.
Many organizations have goals.
Many have plans.
But they lack the logic behind value creation.
And without that logic, there is no strategy.
P.S. Does your organization truly have a strategy or just a set of plans?
♻️ Repost to help others stop confusing strategy with planning.
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Evelyn Mwangi retweetledi

Stop asking AI to summarise.
Do this instead:
1. Extract Strategic Insights
"Act like a strategy consultant. Identify the 5 most valuable insights and explain what decisions each one informs."
AI becomes your McKinsey analyst.
2. Turn Information Into Action
"Translate this into a 5-step plan with clear owners, quick wins, and measurable results."
AI becomes your project manager.
3. Surface Hidden Assumptions
"Reveal the unstated assumptions or blind spots shaping this argument - and what changes if they're wrong."
AI becomes your devil's advocate.
4. Compare Opposing Views
"Map this idea against two competing perspectives. Show where they align, where they differ, and which context fits each."
AI becomes your debate moderator.
5. Distil for a Specific Role
"Filter this through the lens of a [role]:
- Marketer → What drives reach or conversion
- Founder → What affects cash flow or growth
- Analyst → What changes the metrics"
AI becomes your specialist advisor.
6. Build a Reusable Model
"Extract the repeatable framework hidden in this text. Label each stage, its input, and output."
AI becomes your systems architect.
7. Extract Contrarian Takeaways
"Find insights that would challenge smart peers - still credible, but unexpected. Write each as a sharp one-liner."
AI becomes your thought provocateur.
8. Identify Leverage Points
"Highlight the 3 leverage points where small actions could create outsized results. Explain why each one matters."
AI becomes your force multiplier.
Most people use 5% of AI's capability.
These prompts unlock the other 95%.
Save this. Your analysis just got smarter.
Repost ♻️ to help others think strategically.

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Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi

1/2 🚨Join @sp_convergence on 20 July for a #SPorgWebinar presenting the social protection system of #Colombia, with a focus on the Households Social Registry (HSR), which gathers information on 55 million people in the country.
🔗bit.ly/DCI_12
🏢Org: DCI
👅EN, SP, FR
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Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi

Nice new review of linkges between #socialprotection and economic inclusion programs by FAO!
fao.org/3/cb2458en/cb2…

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Evelyn Mwangi retweetledi

for every child...
Dewayne Perkins@DewaynePerkins
Let this just gone head and cleanse your timeline ❤️😭❤️
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Evelyn Mwangi retweetledi
Evelyn Mwangi retweetledi

1/2 “We are at a critical crossroad” said @RazaviShara on the opening session. The first day of the conference invited us to reflect upon the social protection we want to for the future. This image illustrates the discussions of the first day. Are we seeing the bigger picture?

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