Wanda Weigert

Thrilled to be judging the @Gartner_inc Communications and Marketing Awards this year! Looking forward to seeing how teams are connecting creativity with impact, and how they're pushing the industry forward. Plus, the deadline has been extended to March 27!

Decir que la IA va a hacer desaparecer a los ingenieros de software es como decir que la Thermomix hizo desaparecer a los chefs. Las herramientas cambian.
Los oficios evolucionan.
Los buenos profesionales se vuelven más poderosos.

8 weeks to deliver a ticketing platform for the F1 Miami Grand Prix. We built a mobile-first flow with Ticketmaster that keeps fans inside the Miami GP site from exploration to payment — driving a 10% conversion boost. In F1, speed only works with precision. youtu.be/Y8jLA91dyVQ?si…

Enterprise software is on the verge of another transformation. First came custom software: highly differentiated, built to fit. But expensive to maintain and hard to scale. Then SaaS took over: lower maintenance, continuous updates, greater efficiency. But also rigid cores, underused features, and roadmaps driven by vendors. We gained efficiency, but lost differentiation. Now we’re entering a third phase: AI-native services. AI fundamentally changes the economics of maintenance. When intelligent agents can generate, test, deploy, and continuously evolve code at a fraction of historical cost, the old trade-off breaks down. For the first time, companies can combine true customization with subscription economics. Software designed around your workflows and data, yet continuously maintained and improved at scale. This also changes what we mean by “services.” Services were never just manual work. They were human-scale work: revenue scaled with headcount, margins scaled with utilization. AI changes the lever. The next generation of services is human-led and AI-accelerated, architecturally repeatable, continuously evolving, and outcome-oriented rather than hour-based. At Globant, this shows up in AI Pods: AI-powered service units that design and continuously evolve living enterprise systems. Living software delivered as a service. There is no SaaS apocalypse. Standard platforms will remain massive businesses and critical pieces of enterprise infrastructure. But for many use cases, a smarter alternative now exists. Custom software gave us differentiation. SaaS gave us efficiency. AI-native services bring both together. The services industry isn’t going away. It’s being upgraded.

Si no vieron la keynote de @c_valenzuelab , CEO de Runway, en Converge, se las dejo más abajo. Es imperdible! Muestra muy claramente cómo la IA está transformando las industrias creativas. Cómo puede, sí, reducir costos, pero también generar nuevas industrias y oportunidades para todo el mundo. Un must para todos los que estamos trabajando en el cruce entre tecnología y creatividad. youtube.com/watch?v=kEmulN…

The “boring” parts are the predominant portion of the game. Governance. Orchestration. Integration. Cost control. Not demos. Not hype. Production. We’ve been saying this for years: models don’t transform companies — operating models do. Globant Enterprise AI runs agents, data, and workflows at scale. AI Pods turn services into AI-native, subscription-based digital workforces. Interesting how the conversation gets serious exactly where things start to matter. 🤖🚀

AI isn’t about picking the best model. No token ownership = no corporate knowledge sovereignty. Globant Enterprise AI lets you use any model while keeping your corporate tacit knowledge, data, context, and intelligence. Models change. Sovereignty stays. youtube.com/shorts/0XzQppn…

We wrapped up 2025 hosting the @FIFAWorldCup™ Winner’s Trophy at our offices! Now, we head into 2026, with only 156 days to go until the FIFA World Cup™ kicks off! ⚽️ Our team is thrilled to continue partnering with @FIFAcom to elevate the fan experience through innovation and technology. Ready for the challenge! See you in the U.S., Canada, and Mexico.

Missed the event? You can still watch it here: youtu.be/oQhKfjoVXkY?si…

My takeaway: We can't afford to wait. As we say at GUT, being brave is what sets us apart. Experiment, learn, and don't be afraid to try things out.

Just wrapped Globant Converge with leaders like Amazon CTO Werner Vogels and British Airways CEO Sean Doyle. The theme? "Go Beyond AI Paralysis." Here's what stood out 🧵

En 2006 apostamos fuerte por el interior del país y abrimos nuestras oficinas en Tandil. En 2023 inauguramos allí el edificio de @Globant, que ahora es reconocido como el más sustentable de Argentina 🇦🇷 Doble Platinum: WELL + LEED. El único proyecto del país con ambas certificaciones en su máximo nivel. De ícono arquitectónico a referente regional en sustentabilidad 🌱

Hoy la Copa del Mundo estuvo en las oficinas de @Globant, como parte de nuestro partnershop con @FIFAcom. Nuestras caras con @WandaWeigert lo dicen todo.

Here’s a short video on the biggest things to keep an eye on for 2026: agentic AI, quantum communication, fully functional robotics, ambient intelligence, and AI-driven cybersecurity. youtube.com/watch?v=7fS_Xd…

Tech Trends 2026 ya está disponible. Después de dos años donde IA dominó la conversación, ahora toca entender cómo se adopta de verdad. Cómo pasa de piloto a transformación. Identificamos cinco fuerzas clave: → IA agéntica → Seguridad cuántica → Robótica que aprende → Ambient intelligence → Ciberseguridad con IA como defensa Reporte completo acá: reports.globant.com/en/trends/tech…

Converge is live! Hear what tech leaders have to say about digital transformation and AI. Join us here: youtube.com/watch?v=oQhKfj…

Totally aligned. The real battle isn’t the model — it’s solving concrete business problems using AI and the best model for each case. At Globant we do this every day with Enterprise AI and AI Pods, integrated into real business workflows to drive automation, faster software cycles, better operations, and scaled creativity. Enterprise AI lets our clients own their tokens — the new raw material for continuous improvement with full traceability and zero lock-in. We reaffirm our partnership with Salesforce: AI must be the engine of every process and every decision. Enterprise AI isn’t hype. It’s moving KPIs every month.

Save the date! Converge is coming and I'm so looking forward to diving into the latest in marketing and creativity with this amazing panel. Can't wait to share the stage with my brilliant colleagues @SeanSummers_ , Claudia Calori, Fernando Machado, @anselmoramos , and @c_valenzuelab. Join us on December 10, it's going to be a great conversation! Register here: globant.link/48gEwag