Foundry12

Check out my latest article: Brand is Your CFOs Greatest De-Risker linkedin.com/pulse/brand-yo… via @LinkedIn

Check out this article: Is the marketing funnel still fit for purpose? linkedin.com/pulse/marketin… via @LinkedIn

🚀 We’re hiring! We’re after a Junior Customer Service & Telesales superstar to join the KNP family and help look after our clients, keep jobs running smoothly, and spot opportunities to go the extra mile. Check out more info here 👉 knplitho.co.uk/customer-servi…

✅ NEW RESEARCH: FSC-certified forests don’t just mitigate deforestation, they increase forest cover. 🔗👉 tinyurl.com/bb67u4db ♻️ If you want to be #Sustainable, use #SustainablePrint from #FSCCertified printers (ahem, like us). Get in touch and let’s do our bit together.

Should you focus on brand or sales? Wrong question. You need both. ✅ Brand builds trust, awareness & preference ✅ Sales activation converts. But without brand, every campaign starts cold. Brand isn't a luxury - it's a sales multiplier. Full piece 👇 foundry12.co.uk/brand-drives-l…

Today is @UNEP #WorldEnvironmentDay‌ dedicated to encouraging awareness and action for the protection of the environment. We're @FSC_IC certified, @isostandards 14001 certified and we're committed to building a more sustainable future from our solar powered, carbon neutral home.

Remember - people don’t necessarily buy the best product. They buy what they think is the best of the products they know; from a shortlist of 3 or 4. If you aren't advertising regularly, creating mental availability, you aren't going to get bought. marketingweek.com/product-superi…

😎 It' sunny! Summer's coming when you want to stay nice and cool. So how about #brandedwaterbottles! For your team, clients or merch giveaways at events. We've got loads of options: eco, recycled, aluminium, folding! Give us a shout to talk about what you need. #brandedmerch

Check out my latest article: 5 reasons why a brand marketing consultant could be the right choice for your business. linkedin.com/pulse/5-reason… via @LinkedIn

Sustainable print isn't just about eco-friendly paper & ink. One vital driver of our sustainability is using energy generated from 600 solar panels to power the place we call home. But there are more... knplitho.co.uk/environmental/ #SustainablePrint #SustainablePrinting #EcoPrint

😎 Get your company or your event name in people's hands and on their lips with branded cans! ☀️ Add a bit of juice to your marketing with cool merch in a range of tasty flavours - fizzy, still, energy, non-alcoholic and more. 👉 products.knpmerchandise.com/search?q=cans #BrandedMerch #Merch

🌎 Today is #EarthDay2025. ♻️ For 4+ yrs we've been working with Ecologi, planting trees & capturing CO2e. 🌱 If you need a brand agency that can responsibly help you build a strong brand, deliver strategy & develop magic marketing give us a shout. 👉 foundry12.co.uk

Removing all vowels because it 'represented a modern, agile, digitally-enabled brand' was simplistic and trendy. And trends come and go. Aberdeen were taken in by Abrdn as a short cut to a 'cooler' position. But was it relevant or fit for purpose? marketingweek.com/abrdn-name-cha…

Here''s a quickfire Monday morning post. An ad we created for @KNP_litho in @NorwichCityFC's matchday programme. If you want to create cut through marketing activity, give us a shout. You + us could be just the right team. foundry12.co.uk #BrandBuilding #BrandAwareness

As an SME marketer you want your brand to stand out. But you're in a competitive market. Your competitors have got lots of similar features and they're making similar claims. Don't blend in. Blending in doesn’t win. Find what makes you different and use it to be memorable.

Nice headline. Nice article asking as paid search CPC & CPL increase why are we paying Google for leads? Two reasons: ❌You don’t rank organically for purchase intent keywords ❌Not enough people search for you You need to invest in your brand. marketingweek.com/paid-search-ki…

@KNP_litho 😂🤣

👍 💯 "That's mustard" - we love hearing our customers say. 😅"Put some mustard on it" - what we say to make sure we do the best job we can. 🙋"Keen as mustard" - to talk to you about your sustainable print. BUT - this behaviour isn't going to "cut the mustard" ❌ #KeenAsMustard

Position emotional brand building campaigns as risk mitigation for your business. While performance marketing provides immediate but fleeting gains, emotional storytelling ensures your brand remains relevant & resilient, even during economic downturns. marketingweek.com/emotional-adve…

In this @MarketingWeekEd article there's an honest statement from @Workbooks CMO Dan Roche “We don’t have any competitive differentiator in terms of our product marketing.” So they found a customer truth and created an emotionally resonant campaign. marketingweek.com/workbooks-vote…

🎄🎅To all our clients, thank you once again for your support and for trusting in us to help you achieve your objectives. Have a festive break full of joy and laughter with family and friends, and we hope 2025 brings you prosperity and success. Merry Christmas & Happy New Year.