TheWestviewGroup

The days of #Ncaaw labeled a “non-revenue sport” are numbered. Brands are now allocating 💰 Notable: T-Mobile, Invisalign, SeatGeek, VKTRY Gear investing across WBB + track + gymnastics W/ women’s hoops leading in deal volume in the so-called “non-revenue” lane.

Raven Johnson added to her portfolio SeatGeek is a clean fit: tickets, moments, big stages—what #Gamecocks SC manufactures every week.  #NIL •🏆 Program boosts trust •📺 Visibility boosts impressions •🧠 A pg boosts narrative #WBB #SeatGeek #BrandStrategy

#WestviewDealDesk 🎯 Flau’jae Johnson adds Invisalign = brand fit 🦷🏀💰 This is a Tier-1 brand fit for Flau’jae: •Archetype: Star Guard + Creator + Culture •Categories: confidence/beauty/wellness, tech, finance, •Brands are buying: polish, personality, and platform

#NIL Followers are a headline. Conversions are a contract.

Deion at Colorado football looks like he’s resetting the recruiting approach — less “flash,” more roster build + portal strategy + development. #Moneyball

The #Unrivaled business model is what leagues say they want: star power + modern media + sponsors + growth plan. Year 2 added teams + a fourth night + bigger brand juice.

One thing #Unrivaled is doing right: making the product easy to find (schedule clarity, consistent nights, real broadcast partners). Sounds obvious… but sports has been allergic to “obvious.”

The women’s sports flywheel is real: sponsors follow attention, attention follows product, product gets better with investment. #Unrivaled is basically a case study in fast-forward.

#Colorado’s portal decisions feel like the most important chess moves of Deion’s run so far. If you can flip the trenches + stabilize the two-deep, you can flip a season.

Quick question for CBB athletes: Do you know the difference between: - Scholarship value - NIL compensation - Revenue sharing - Performance incentives And how programs are structuring all 4 in their offers? If you answered "not really"—you're negotiating blind.

What a Westview #NILDealDesk valuation looks like: 1. Production analysis (your actual stats + film) 2. Position scarcity (supply/demand) 3. Comp analysis (market rate) 4. Revenue share model (conservative/likely/optimistic) You get a our market range. Not guesses. Data.

Had 3 calls this week with programs about their #NIL models. What's fascinating: Programs in the SAME CONFERENCE are structuring deals completely differently. Some front-load guarantees. Some bet on rev share upside. Some use hybrid models. There's no "standard" deal.

Transfer portal rules just shifted again for men’s + women’s hoops: a 15-day window starting after the NCAA title games. Cleaner timing, less tournament chaos. #nil #nildeal #transferportal

Westview #NIL Deal Desk exists because the portal market has professionalized, but most athletes are still operating on outdated information. We track real deal structures, position-specific market rates, & revenue share frameworks DM "MARKET VALUE" for portal advisory.

MISTAKE #3: Taking the first "good" offer In a revenue-sharing model, deal structure matters as much as top-line numbers. Is it guaranteed or performance-based? What's the revenue share percentage? Are there escalators tied to team success? Most athletes don't even know to ask

MISTAKE #2: Not understanding position-specific market rates A starting PG averaging 12/4/3 has completely different leverage than a wing with the same stats. Revenue sharing frameworks value SCARCITY—not just production. What's scarce at your position right now?

Most CBB athletes entering the portal are asking the wrong question. It's not "what school wants me?" It's "what's my market value in a revenue-sharing model?" DM "PORTAL" if you're exploring options

What we do: ✓ Market valuation based on actual P4 deal data ✓ Position-specific comp analysis ✓ Revenue share framework advisory ✓ Deal structure optimization Performance-based. We only succeed when you do. DM "PORTAL" if you're exploring options for 2026-27.

#NCAAhoops Here's what we're tracking across 40+ P4 programs: - Revenue share frameworks - Collective contributions - Market premiums for specific skill sets (shooting, rim protection, playmaking) The gap between perceived value & actual market value is massive. #ncaam #ncaaw

The “stop changing shoes mid-workout” era is here. #HVL x adidas: Dropset 4 is out. Built for: heavy lifts ✅ jumps ✅ short sprints ✅ Hailey Van Lith x adidas just went live — she’s leading the Dropset 4 launch. This is #adidas’ “one shoe for the whole workout”