Wild Rye

Women In The Pit: Challenging The Status Quo in Bike Shops wild-rye.com/blogs/news/wom…

It’s #WomenLedWednesday, a shopping holiday created by @wild_rye_ founder Cassie Abel to highlight women-owned and -led businesses. Learn more about the day here: toryburchfoundation.org/resources/mark…

With winter on the horizon, check out these five tips from Gelvio to help you stay nourished during all of your winter activities: wild-rye.com/blogs/news/how…

Guns blazing at the River Run base

We sat down with Heather to talk about everything from her most memorable powder day to how her career as a journalist in the ski industry led her to write a book. Get inspired by this behind-the-scenes look into the ski bum lifestyle wild-rye.com/blogs/news/cha…

It's snowing in Sun Valley 🥰

This week on the blog, go behind the scenes to learn about the inspiration behind #womenledwednesday, and how you can help support our amazing community of women-led business this holiday season (and beyond)! wild-rye.com/blogs/news/beh…

To feed the stoke of winter, we gathered eight of our favorite ski + snowboard films featuring rad women! So grab a beer, cozy up on the couch and get stoked for long days in the mountains with these short flicks. | wild-rye.com/blogs/news/the…

The Fall bike collection has arrived and is ready to ship! Our newest print, Forest Fungi, is now available in the Freel + Freda Shorts and the Freyah Pants. Be ready for those chilly, adventurous desert rides in our updated prints. Shop Now: wild-rye.com/collections/mo…

No. More. Bike. Fees. cyclingtips.com/2021/10/united…

Who needs Instagram? Here's something to get you excited for winter. Photo: Jay Beyer

Our Evie Raglan was featured in the latest @FREESKIER buyers guide! Wear it all day, everyday, all winter long! #baselayers #Winteriscoming

“I hate to admit how important looking cute is, but it’s most of it.” 🚴 #playwild #mtb #mtblife

For Casey Brown, it’s all about giving the younger riders a chance to progress in women’s freeride. The Dark Horse event is her way of showing it, and it couldn't be sicker. Check it out here. tetongravity.com/entry/detail/c…

"We have the opportunity to build on those who came before us, and those rising with us, and continue to make this sport what we want it to be. Freeride is really just about that, riding freely and for the love of the sport.” - Kaia Jensen | wild-rye.com/blogs/news/sma…

Get to know the Freyah #mtb pant! Slim leg, high waist and plenty of stretch along with belt loops for a little extra cinch. These pants will be your new favorite Fall riding companion 😊 Get yours on pre-order now before they sell out for the season! wild-rye.com/pages/meet-the…

This summer, ambassador Alex Showerman made a commitment to learn how to jump so she could return to the Utah desert ready to ride with creativity and joy. Check out her seven tips to go from 'I can't do this' to hitting big air jumps in no time. wild-rye.com/blogs/news/fro…

The wait is finally over! A bike pant by women, specifically for you. After two years in development, we're excited for you to meet the Freyah Bike Pant! Get yours on pre-order today! wild-rye.com/pages/meet-the…

To celebrate our fifth #anniversary, we sat down with our founder to discuss a few of the highlights and lowlights of building a business from scratch. Hint: it's far from glamorous! wild-rye.com/blogs/news/beh… #playwild

A huge thank you to everyone who has kicked in for equal pay! @stream2sea @wild_rye_ @handful @sensiswim @lilytrotters @krimsonKlover #KindredCreativeGroup @avery_tarot @velorosacycling @bronwenjewelry @alpinefitco @therealwomply. We are stoked to have you on our team. #linkinbio