Paul Willoughby

@Motion_Viz SYSTEM

i documented the entire ai brand identity system. the 4-step strategy framework the prompt architecture the client presentation method the delivery templates you get: / the exact process i use for $3k+ brand projects / 20+ prompt templates / client approval scripts / delivery folder structure comment SYSTEM below and i'll dm you the free guide.

@JulianGoldieSEO AI

🚨 I ranked #1 on Google using NotebookLM in 24 hours… Here’s how 👇 Most people use AI wrong. They ask it to “write an article.” That’s why their content sucks. Instead, use NotebookLM like a research engine. Here’s the simple playbook 👇 1️⃣ Find the top 10 Google results for your keyword. Copy the URLs. 2️⃣ Upload them into NotebookLM. It reads everything instantly. 3️⃣ Ask: “What topics do these articles cover?” “What angles are missing?” 4️⃣ Tell NotebookLM: “Create a better outline than these articles.” 5️⃣ Generate each section using the sources. Now your content is factual, deep, and optimized. 6️⃣ Publish. Congrats. You just reverse-engineered Google. Most people spend 5 hours researching. NotebookLM does it in 10 minutes. SEO just became AI-assisted research + better structure. That’s the whole game. P.S. Want the full NotebookLM SEO SOP, my best AI SEO prompts, competitor analysis templates, and the exact system we use to rank in 24 hours? Comment “AI” and I’ll send it over.

@bilawalsidhu Excellent take. I love nodes personally, but agree there's an opportunity space opening for what you describe.

Nodes aren't the future of AI creation. Here's what comes next. 0:00 - Nodes aren't the future 0:32 - The viewport problem 1:38 - Plumbing vs filmmaking 2:40 - No viewport; just a slot machine 3:22 - Stacks, nodes, and spatial engines 5:02 - New Lego blocks every two weeks 6:49 - Why AI content is stuck under 3 minutes 7:03 - Genie 3 and MotionStream 9:04 - Intangible AI and ArtCraft 9:54 - The hybrid neural 3D engine approach 10:33 - Nodes are a bridge, not a destination

@inkventive Lovely stuff TJ WORKFLOW

Reverse-engineered the JSON behind “AI photoshoot” tools and rebuilt it in FLORA. No prompts. Just swap images. Consistent studio results. Reply WORKFLOW and I'll send it to you for free. #fashion #apparel #AiGen #Promptshare #Workflow #design

I first came across @floraai back in early 2024, I was still an ECD and didn’t have the hours to play with creative AI. Now I’m in the tools daily, and FLORA 🌸 is my canvas. They just raised a $42M Series A. Happy to be onboard as a creative partner. Big upgrades incoming. 🚀

@LinusEkenstam Good to hear this take. Although he makes a classic mistake in this age by saying “AI won’t be able to do this and that” like it’s AI as an entity which won’t perform. What happens when AI is wielded as a tool by more film industry talent with elite taste and discernment?

In this case I wholeheartedly agrees with Ben’s take on generative video. He has the finger on the pulse, clearly about 3 months behind the frontier capabilities but that does not matter. I still strongly disagree with his LLM takes.

@firatbilal @GeminiApp @NanoBanana Wow, love this 🙏

Boom💥It works perfect! Update selected_style in prompt whatever you want! Clay motion version 🔥 "selected_style": "Clay motion") version Prompt💬: { "project_name": "Auto_Creative_Music_Video_Storyboard_Generator", "version": "4.0 (Video Clip Focus - Multi-Input)", "ai_role": "You are a visionary Creative Director and Cinematographer for a high-end music video. Your goal is to create a cohesive, visually stunning 9-scene storyboard based on provided visual references.", "input_configuration": { "source_material": "Multiple Uploaded Images. The AI must synthesize all provided images to establish the definitive subject(s), color palette, lighting scheme, and overall aesthetic.", "video_clip_style_selector": { "description": "Select the overarching genre/mood for the music video clip behavior.", "options": ["Creative", "Surreal", "Absurd", "Dreamlike", "High-Fashion", "Cyberpunk", "Gothic", "Abstract"], "selected_style": "Clay motion") } }, "processing_rules": { "consistency_is_paramount": "Strictly maintain the visual identity established by the input images across all 9 scenes. The subject's features, the specific lighting mood (e.g., neon stripes, iridescence), and the environment style must never deviate.", "apply_selected_style": "Inject the mood and behaviors of the 'selected_style' into the movement, composition, and events of the scenes. (e.g., if 'Surreal', gravity might behave oddly; if 'Absurd', actions might be illogical).", "imply_motion": "These are not static photos. Each panel must look like a still frame taken from a moving video clip, implying action, camera movement, or atmospheric shifting.", "no_text_overlays": true, "output_aspect_ratio": "16:9 for all panels." }, "scene_progression_structure": { "note": "Design 9 distinct visual beats representing the flow of a music video.", "row_1_introduction": { "panel_1": "Opening Scene: Establishing the mood and environment. Subtle introduction of the subject.", "panel_2": "Focus on Detail: A close cinematic shot emphasizing a key textural element from the input (e.g., makeup, clothing material, light reflection).", "panel_3": "Building Atmosphere: The subject interacts with the environment in a way defined by the selected style." }, "row_2_escalation": { "panel_4": "Dynamic Action: The energy increases. Stronger movement or a shift in lighting intensity.", "panel_5": "The 'Surreal' Turn: A moment that heavily highlights the selected video style (e.g., an impossible angle, abstract background shift, unusual pose).", "panel_6": "Intense Emotion: A powerful, emotive shot focusing on the subject's connection to the (implied) song." }, "row_3_climax_and_resolution": { "panel_7": "Visual Climax: The most visually striking and complex shot. The peak of the video's energy.", "panel_8": "Pulling Back: A wider view showing the aftermath of the climax or a change in state.", "panel_9": "Closing Scene: A resolving shot that fades out or ends the visual journey, leaving a lasting impression." } }, "final_prompt_instruction": "Synthesize all uploaded input images into a single, cohesive visual identity. Acting as a Creative Director, generate a 3x3 grid storyboard composed of 9 high-quality video stills. You must strictly apply the requested 'selected_style' to the narrative flow defined in the 'scene_progression_structure'. Ensure every panel looks like a frame from the same high-budget music video, maintaining perfect consistency in subject and lighting. Do NOT include any text overlays on the final images." }

I spent a decade approving images I never touched. Last year I admit I was scared of AI tools. Now my practice lives inside a @floraai node canvas – a batch of fresh ideas every day. Happy to be a Creative Partner. Glad I dropped the fear and started as a beginner again.

@PJaccetturo Veed Fabric 1.0 is relatively recent, and good.

Kind of insane that, despite all the advances in AI this year, we haven't seen any progress in lip-sync tools in 6+ months. What's the best solution right now?

@LinusEkenstam Whoa there. Insanely useful. Banger post 🔥

Bookmark this to improve AI video skills To accelerate your AI video quality you need to learn basics glossary. It’s easy and high ROI. 🎥 Camera angles 💡 Light behavior ☀️ Lighting 📷 Composition +more I’ll be adding more assets below in the thread 🧵👇🏼

I’m deeply saddened by the passing of @DavidLynch The world has lost one of the greatest filmmakers and artists. Years ago I was moved to create art based on his characters and imagination. See the full set here: paulwilloughby.com/#/twin-peaks/ #davidlynch #twinpeaks

The last copies of our book Weapons of Reason, and issues 7 and 8 of our @weaponsofreason magazine, are available to buy online 🙌 Head here to get reading: weaponsofreason.com

We built a brand from scratch for @HBO’s Human By Orientation — the service’s platform for queer communities. We crafted a brand strategy, identity, and tone of voice bursting with colour and based in its audience. Head here to check it out 👇 haa.studio/hbobehance

Looking forward to attending Conscious Brands 100. Would you like to attend? #WolffOlins #Branding linkedin.com/events/conscio…

Happy to have played a part in branding this beauty — a game-changing terabyte blockchain. Good luck with the launch team @SaitoOfficial twitter.com/SaitoOfficial Code: 8IO60H #SAITO #Polkadot

@asandiford @SaitoOfficial @HumanAfterAll Saw this 🙌 been keeping tabs on the rise and rise of @SaitoOfficial

@SaitoOfficial @Willoprojects @HumanAfterAll

(Re)Announcing our Polkastarter crowdsale details. @saitoofficial/saito-polkastarter-launch-details-and-whitelisting-3871e616c8ef" target="_blank" rel="nofollow noopener">medium.com/@saitoofficial…

Always an illustration highlight — @nytimes finest nytimes.com/interactive/20…

I'm proud to be part of this project. Only a day to go on our @weaponsofreason Kickstarter project — a beautiful hardback book that explores the world’s most complex problems, and what we can do to fix them.

Big up our @HumanAfterAll team for spreading the good vibes on #worldkindnessday2020

Still relevant months after we made them — kindness during COVID GIFs for the UN thanks @UNOCHA team 🙏