WordStream by LocaliQ

Cross-channel marketing can help you reduce ad spend, create a cohesive customer experience, and improve data quality. This guide shows you how to build it. wordstream.com/blog/cross-cha…

Odds are, there are lots of people scrolling Facebook, TikTok, and Instagram right now who could use what you sell. The trick is capturing their attention so they become leads. We've updated the social media lead-generation playbook to help you do it. localiq.com/blog/social-me…

If your content is losing clicks, it's time to rethink your content strategy to account for Google Zero and AI platforms like ChatGPT. In this guide, an SEO expert explains how to create a future-proof content strategy that delivers value, no matter what happens to search rankings and clicks. wordstream.com/blog/future-pr…

Getting unqualified leads from Google Ads is worse than getting no leads at all. And it's a common problem for growing businesses. In this guide, a Google Ads coach walks you through 11 steps to vastly improve the quality of your leads. wordstream.com/blog/google-ad…

TikTok has over a billion users and an algorithm designed for discovery. You can turn that attention into new customers using highly effective TikTok advertising. Here's how to create, target, and track TikTok ads (plus tips for maximizing your success!). wordstream.com/blog/how-to-ad…

The Google Display Network offers advertisers massive reach across millions of websites. But it can be super easy to spend dollars without getting a great return. Get everything you need to successfully advertise on the Google Display Network. wordstream.com/blog/google-di…

A well-crafted website can be a 24/7 growth engine for your small business. But how do you build one that consistently attracts and converts customers? We dissected 10 fantastic small business websites to see how they did it. localiq.com/blog/small-bus…

There's always been a mystery surrounding how Google prioritizes ranking factors. But if you know where to look, there are clues hidden in past Google patents, DOJ testimonies, and leaked documents. SEO expert Tom Demers has done the legwork for you. wordstream.com/blog/google-ra…

Did you know that YouTube advertising is actually a pretty affordable option for small businesses? See for yourself and get tips to keep your ad spend low in this guide to YouTube advertising costs. localiq.com/blog/youtube-a…

TikTok has over a billion users and an algorithm designed for discovery. You can turn that attention into new customers using highly effective TikTok advertising. Here's how to create, target, and track TikTok ads (plus tips for more success!). wordstream.com/blog/how-to-ad…

Our 2026 home buyers study provides a deep dive into: 💲 What’s motivating today’s buyers to purchase 📍 Features, neighborhoods, and price points matter most 🏠️ How buyers research, finance, and find their next home 🔑 Take a walk-through the report now: bit.ly/447j8me

Have you dabbled in YouTube advertising yet? If you've thought about it, this guide will help in your deliberation. It has average YouTube ad costs, what influences them, and tips to keep your spend as low as possible. wordstream.com/blog/local-seo…

With a huge user base that's growing across all age groups, TikTok has become a powerhouse marketing channel. It also offers 11 ad types to fit your budget, target audience, and goals. Find out which one is right for you. localiq.com/blog/tiktok-ad…

Meet the 3 traveler types booking in 2026: 🌴🏖️ Getaway planners 🎒🗺️ Adventurers 📱🦋 Social butterflies If you market hotels, destinations, attractions, or travel brands, here's how to reach them: bit.ly/3QshSXA #traveltrends #travelmarketing #travelreport

Online advertising offers incredible reach, targeting, and tracking to help grow your business. But without good strategies and controls, ad costs can spin out of control. This guide gives you the data and tips you need to get the most out of every ad dollar. wordstream.com/blog/online-ad…

Email marketing delivers one of the best returns in the biz (around $36 for every $1 spent!). But there's a lot of competition in those inboxes. We've updated the email marketing playbook. It has everything you need to plan, create, send, and track marketing emails that get seen, opened, and read. wordstream.com/blog/email-mar…

Google’s biggest AI push rewrote targeting, bidding, & lead quality. If you miss this shift, you’ll pay for it... literally. In 30 minutes, learn: Google's newest AI tools, what's changing leads & ad spend. Seats limited: bit.ly/4ev9rmd #webinar #googleupdates

We just ran a 6-week study on AI Overviews The conclusion? They may not be worth optimizing for. See why, and learn what actions do help your online visibility. wordstream.com/blog/ai-overvi…

In this economy, you'd think the cost for leads would be up... 👀 #CPL is the money metric that tells you if your ad spend is working for you or costing you more than it should. 💸 See where you stand: bit.ly/3QJ44bn #googleads #report #ppc #searchads

The success of your YouTube video hinges on having the right thumbnail image. Here, we dissect thumbnails from 13 high-performing videos to see what makes them so clickable (and show you how to replicate their techniques). localiq.com/blog/youtube-t…