Fi Shailes ✍🏼 ✨

We’ve all opened an email and thought, "What am I meant to do with this?” Brands are still making the same avoidable mistakes they were making more than a decade ago. I’ve pulled together five of the most common marketing email mistakes, as well as how to fix them ⬇️ lnkd.in/eU2aT8rn

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Weak subject lines, unfocused messaging, and unclear calls to action still derail many campaigns before they even have a chance to perform ❌ Here are FIVE avoidable email marketing mistakes that continue to undermine otherwise good campaigns: writefulcopy.com/blog/five-avoi…

💬 "When buyer personas reflect what your team thinks customers care about instead of what actually drives decisions, they stop being useful." Discover why buyer personas can fail, and how you can ensure you create personas that are effective! ↓ writefulcopy.com/blog/buyer-per…

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🚨 QUICK POLL on LinkedIn 🚨 Interested to get your take, if you have a moment... linkedin.com/posts/fishaile…

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💬“Social listening is moving out of the ‘social media management’ category and into strategy, insights, and brand leadership teams.” Discover why social listening belongs in your 2026 budget → writefulcopy.com/blog/what-is-s… #socialstrategy #sociallistening

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What's a song that reminds you that everything will be alright?

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Start using your old and dusty customer story PDFs as high‑impact landing pages. Learn how to frame challenge > solution > proof > CTA in a way that will ultimately make everyone's lives easier! More on this ↓ writefulcopy.com/blog/craft-cus… #contentmarketing #b2bmarketing

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No matter how much AI there is at your disposal and how advanced your content operations is, one question still refuses to disappear... “Are we creating the right content… or just more of it?” Here's how to avoid that deep, AI-driven, production hole: writefulcopy.com/blog/content-v…

Typo of the day:

@_thecopywriter Gorgeous birds!

Love our garden goldfinches. Always first on the feeder. This one has got in early!

"If you imagine a piece of content to be like a block of raw material a sculptor might work on — that raw material needs to be chipped away at and ‘shaped’, until it looks right. I think there’s a similar principle behind the art of writing." writefulcopy.com/blog/writing-r…

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🚨 NEW 🚨 In 2026, the conversation is no longer “Should we use AI in our content marketing?” It’s “How do we scale content with AI without losing effectiveness, clarity, or control?” 🤖📝 writefulcopy.com/blog/content-m… #contentmarketing #contentoperations