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Developed by coaches, for coaches, and as an outlet for your Student-Athletes.
Earning Trust... Redefining Victories... and Changing the Culture... with #XAScore
Learn more: xascore.coach
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XA Score
1.2K posts
XA Score
@XaScore
XA Score redefines athletic performance by seamlessly integrating real-time data on daily habits, mental health, and readiness to perform. #DoTheNextThingRight
Illinois, USA Katılım Kasım 2020
1.1K Takip Edilen542 Takipçiler
For decades we've become exceptional at measuring the athlete.
Height.
Weight.
Speed.
Force.
GPS.
Workload.
Those all matter.
But coaches lose sleep every night over a myriad of reasons. Should it be because an athlete missed a sprint time.
Or, if they missed the athlete who needed them.
That's the conversation we believe is worth having.
Brad McCaslin@CoachBMcCaslin
Steve Emtman, 1994, dropping Yogi Berraesque wisdom. The math may be a crime, but the message is right. Yet we chart the body to the decimal and leave the mind to chance. Why? 👇 xascore.coach/post/we-measur…
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@CoachBMcCaslin Every program measures something.
The question is...
What are we leaving unmeasured?
Sometimes the biggest risks don't show up on a spreadsheet, report or a dashboard
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Steve Emtman, 1994, dropping Yogi Berraesque wisdom. The math may be a crime, but the message is right.
Yet we chart the body to the decimal and leave the mind to chance. Why? 👇
xascore.coach/post/we-measur…
Omaha, NE 🇺🇸 English
That's right! This isn't a someday conversation. It's a this-season one.
Here's what I'd add: AI is about to hand your staff hours back. The only question that matters is who you spend them on.
Retention is as important as ever. The programs that win that game won't be the ones with the most data. They'll be the ones who still know which kid needs them today.
That's the work. Thad's one of the few doing it right. Get in the room with him.
Thad Wells@ThadWells
AI is not coming to football. It's here. We've met with over 200 programs from the NFL to high school in the last 60 days alone. Some of the biggest names at their level. Every single one is implementing AI this season. They're not waiting until January. They understand this is the year to gain an advantage and create a gap. You do not have an option with this. You either do it, or you will get out worked. Analytics is a great place to start, but that's just the surface. It's so much more. We have the capacity to help a few more teams this year. If you want to learn more you can shoot me a DM or use the link in my bio to book a call.
Elkhorn, NE 🇺🇸 English
Great coaches notice body language.
Great systems reveal what body language can’t.
Sleep. Soreness. Stress. Recovery.
The goal isn’t to replace a coach’s instincts. It’s to help them miss fewer athletes who need them.
Brad McCaslin@CoachBMcCaslin
Coaches tell me all the time they can read an athlete the moment they walk into the room. They’re often right. But even great coaches can miss what isn’t visible. That’s what this conversation made me think about. 👇
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XA Score retweetledi
Let’s Go! Cant wait to get better!@XaScore
XA Score@XaScore
Programs don't rise by accident. They rise because the culture is real. Kindred FB @kindredfootball has built one of North Dakota's toughest rooms. Athletes who show up ready to compete. Proud to be part of their daily routine this season. Let's work! @eBurgad #OnTheRoster | #DoTheNextThingRight
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XA Score retweetledi
1997 was my first time in the Fargodome. To say I have respect for this program is an understatement. Proud as hell to be working with the Bison, using @XaScore as part of their daily process.
Can’t wait to see what they do in this new league and happy to be along for the ride. #GoBison !!
XA Score@XaScore
Goals are important. Systems are critical @NDSUFootball has never lacked for goals. The trophies say enough. Today, they added to their systems that get them there: A system for sleep and recovery. A system for readiness. A system for connection. Championships are built in the details nobody sees. Proud to be on the roster with the Bison! Let's go! @CoachTimNDSU @Coach_Nap #OnTheRoster | #BisonPride | #DoTheNextThingRight
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Goals are important. Systems are critical
@NDSUFootball has never lacked for goals. The trophies say enough.
Today, they added to their systems that get them there: A system for sleep and recovery. A system for readiness. A system for connection.
Championships are built in the details nobody sees. Proud to be on the roster with the Bison! Let's go!
@CoachTimNDSU @Coach_Nap
#OnTheRoster | #BisonPride | #DoTheNextThingRight
Fargo, ND 🇺🇸 English
Programs don't rise by accident. They rise because the culture is real.
Kindred FB @kindredfootball has built one of North Dakota's toughest rooms. Athletes who show up ready to compete.
Proud to be part of their daily routine this season.
Let's work! @eBurgad
#OnTheRoster | #DoTheNextThingRight
North Dakota, USA 🇺🇸 English
@ThadWells @coach_schreib The best AI won’t replace relationships.
It should create more opportunities for them.
Every minute a coach gets back is another chance to connect with an athlete, notice a struggle, reinforce a habit, or change a life.
Technology should make coaching more human… not less.
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I don’t give a lick about AI.
All I care about is coaches being successful, impacting their people and having the chance to be a good husband and father.
I just got this text message from one of my high school coaches who is retired, yet completely gets it:
People are reluctant to change, especially coaches concerning AI. It's just like Hudl when it first came on the scene — some viewed it as a competitor that was going to take a coach's job. However, once it was viewed as a resource, it was widely accepted.
It will involve stepping out in faith and viewing it as a resource, and understanding that you are still the source of your program. You have the personal relationship with the players and coaches. You have the emotional intelligence, the on-the-fly intuition, and the ability to build trust in each individual. As the coach, you are the heartbeat of the program on the human side. That is irreplaceable.
But with AI, you are being given more quality time to coach and improve on player development. However, the best thing about AI is you aren't a slave to the job, because it gives you more time with your family — which is priceless!!
God has blessed you with the knowledge and understanding of how to utilize AI. When we know God as the source of our lives, we can better understand how to use the resources He has given us.
"Outlook determines outcome; and when your outlook is the up look, then your outcome is secure." — Warren Wiersbe
Colossians 3:23 — "Whatever you do, work at it with all your heart, as working for the Lord, not for human masters."
Never lose sight of God's divine guidance in life!!!
Thad Wells@ThadWells
Get certified in football AI before the 2026 season. Coaches from high school to the NFL have been asking us what they can do before the season starts with AI. Our advice is to simply learn as much as possible about it. We have created a way to do that ASAP. 👇
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XA Score retweetledi
If you are still not sure, read this: xascore.coach/post/ai-will-h…
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Most conversations about AI are focused on efficiency.
We think coaches need to think a step further and consider the end goal.
“What will I do with the time it gives back?”
The best coaches will invest that time in relationships, awareness, and player development.
That’s where programs change.
Brad McCaslin@CoachBMcCaslin
Everybody is trying to figure out what AI can do for their program. I believe there is another aspect that also needs to be talked about. What coaches will do with the time it gives back.
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Technology should help coaches spend less time sorting through information and more time coaching people.
That’s the future we’re interested in building.
The future is AI helping coaches focus their attention where it matters most.
The athlete who needs support.
The player who isn’t sleeping.
The leader who’s struggling.
The conversation that can’t wait until tomorrow.
That’s the work.
Brad McCaslin@CoachBMcCaslin
For years, we’ve said we don’t have enough time. Now AI may finally give some of it back. The question isn’t whether AI works. The question is who gets the time. @ThadWells is leading a significant effort to help coaches break through the AI barriers. After a few great conversations with Coach Wells and other coaches recently, I put some thoughts together on what might be the most important leadership question of the next 2 years. tinyurl.com/AI-For-FB-Coac…
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@ThadWells @CoachBMcCaslin That’s the part we think gets missed.
Most AI conversations are about efficiency.
The best coaches use efficiency to create more connection.
More conversations.
More awareness.
More opportunities to help athletes before small issues become big ones.
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AI is a tool that will allow coaches to invest their time into other areas. And nothing trumps relationships. Whether that’s with people in the building, recruits considering being in the building, or families at home.
And Brad has built the only tool I know of that actually systematizes the process of growing relationships at scale.
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For years, we’ve said we don’t have enough time. Now AI may finally give some of it back. The question isn’t whether AI works. The question is who gets the time.
@ThadWells is leading a significant effort to help coaches break through the AI barriers.
After a few great conversations with Coach Wells and other coaches recently, I put some thoughts together on what might be the most important leadership question of the next 2 years.
tinyurl.com/AI-For-FB-Coac…
Elkhorn, NE 🇺🇸 English
"This is the next step in how we build our culture. We're not guessing where our guys are anymore. We're meeting them there."
— Coach McEnaney (@david_mcenaney), @MWWildcatFB
Day One on XA Score. The standard is set by the guys who own it.
#DayOneWithXA | #DoTheNextThingRight
Omaha, NE 🇺🇸 English
XA Score retweetledi
The Head Coaches I’ve spoken to recently are saying two things: I know I need to figure it out. I don’t know where to start.
Unless you as a HC, or someone on your staff is using AI every day already, you need someone to help you get started.
It’s like anything (good) we do in this game. Get reps and stack wins.
After 22 years of coaching college football and now 3 years of using AI to help me be a founder and business owner, I can clearly see the immense opportunity of AI in what I did every single day as Coach…
My 2 cents, connect with Coach Wells!
Thad Wells@ThadWells
Let's talk ball! It's easy to get in a silo as a football coach. If you'd like to get an outside look at what you're dealing with right now you can book a free call. Details in the video. 👇 Link in bio to book!
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XA Score retweetledi
Most coaches have had this moment. I'm not proud of mine...
A player isn’t practicing well.
You think it’s effort.
Then later you find out they were carrying something heavy you never knew about.
Or worse, you don't find out...
"What would a better coach do?" Awareness changes everything.
Thad Wells@ThadWells
If you're a head coach—or ever want to be one—this 30 minute interview is a MUST watch. NOTHING is more important than getting good talent on the team and keeping that talent on the field. Bookmark this for later if you can't watch now. But if you have the time PLEASE watch!
Elkhorn, NE 🇺🇸 English
This is what awareness looks like at the highest level.
Pause. Reflect. Reset.
The question is…
how often does it happen?
Once a week won’t change behavior.
Daily will.
COLLECTIVE FOOTBALL@QBCollective
"What's assaulting you right now in life? Write it down." James Bettcher runs mindful moments with his NFL players to max their on-field performance. Here's the full practice.
Elkhorn, NE 🇺🇸 English
Millard West Football is building something real.
A system that shows up every day.
Every athlete. Every check-in.
No guessing.
@MWWildcatFB @david_mceneney
#OnTheRoster | #DoTheNextThingRight
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