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The PR game: examining post-game comments from the Joe Torre era. Does this matter?
Today a video is circulating on X of a Derek Jeter postgame interview during a rough stretch of the 2007 season. I was surprised this particular video gained traction, as it frankly read like any generic Aaron Judge presser. In it he talks about “bouncing back tomorrow”, and how a key error led to a big inning. This is typically Judge’s tone: calling himself out where he could have executed better, and “onto the next”.
Indeed, the Yankees of old are viewed through rose-colored glasses; the full 1996-2007 Joe Torre tenure is retrospectively characterized as a steady, well-oiled bootcamp. If only their “attitudes” could be superimposed on the current team— they would finally ascend to the promised land.
An extra layer of nostalgia has been baked into what was indisputably a unique and historic period. Still, there were some key cultural differences between then and now. I pulled a few quotes from that time which I think are indicative of those differences. I want to highlight them, not with any naive agenda to return to how things were, but to point to key gaps in the current vision.
I don’t deify Joe Torre or Derek Jeter, nor believe their success was born out of postgame quotes. The content of these quotes are pretty basic, and could likely be found in-like across teams and across time.
What I mean to demonstrate are that the current Yankees do lack these basic elements. Their public comments are not themselves the issue, they are the signal. The issue obviously lies in their associated behavior.
October 11th, 2000: ALCS Game 2. The Yankees win 7-1, snapping out of an offensive funk.
Luis Sojo:
“We haven’t been scoring runs, and guys were starting to worry…there was some tension. Normally we’re joking around on the bench, but there was no joking around today. It was quiet.”
Joe Torre:
“We’ve been through this before, but still, that human element takes over when everybody tries too hard...you see a bad umpire’s call, guys are jumping up and spinning around. We don’t normally react like that. I think a lot of it was the tension of the situation and the thought of going on the road 0-2.”
Loose and relaxed is generally a good thing, particularly in the face of postseason pressure. Still, among group of humans, sometimes tension mounts and you can’t will it away. The contemporary Yankees do a great job of loosening up their baseline, but as a rule, will never concede to collective tension, even when it’s visible.
It’s also notable that Torre here regards fixation with bad umpire calls as essentially a coping mechanism. Combativeness over home-plate umpiring is a key behavioral trait of the current team, from the manager through to the players— a sole outlet for their repressed feelings.
April 23rd, 2004: The Yankees fall to the Red Sox, 11-2.
Derek Jeter:
“It’s hard to imagine being worse than we were tonight. Put me at the front of that list.”
“You have to beat the best to be the best.”
Jeter would probably get retrospective praise here for “holding the team accountable”. I think the notion of enforcing discipline via the media is pretty much a myth. But I am interested in the acknowledgment itself, and the acknowledment the terrible state of things as a psychologically healthy practice. Secondarily, there's a notion of earning the right to be called “the best”, rather than just believing you’re the best regardless of outcomes, in an effort of manifestation.
Tangible implications are here. A team committed to an unwavering self-image may not adjust their preparation in the face of defensive miscues... instead chalking those events up to player limitations or acts of chance.
June 3rd, 2005: the Yankees are swept by the then-worst team in MLB, Kansas City Royals.
Joe Torre:
“When you have the ability that we have on this club, I think it’s more an emphasis on our inability to win than somebody else’s ability to win. And I take nothing away from the opposition because I understand how hard it is to play this game. I hoped we could limit it to a two-game losing streak. Now we have to limit it to a five-game losing streak.”
A straw-man that often comes up in defense of Boone: “what is he supposed to say? ‘[insert player] is terrible’? ‘The team sucks’? Here, Torre doesn’t target specific players, nor decry his “sh**ty” team. There’s just basic acknowledgement: the result is not acceptable for a roster of that talent. A longer poor streak is a bigger problem than a shorter one. Not every bad spell is necessarily a routine “speed-bump” (particularly an annual 10-20 stretch, for chrissake).
Torre is not special, this is basic. Boone (and his larger apparatus) are the idiosyncratic ones.
May 29th, 2007. Torres holds a team meeting after a 21-29 start.
"I've seen some tentativeness," Torre said. "If there's a word to characterize this whole thing, it's 'frustration.”
"We're going to keep rearranging the furniture until we find something that works," he said. "Right now, we don't seem to be blending this thing very well."
What is important here (beyond once again, the acknowledgement), is the pledge to make adjustments to correct the acute crisis. This is actually vital on the PR side (a notion which has been lost), but is obviously also tangible.
When the tact is: “we’re doing a lot of things well, it’s just about grinding through it”, what adjustments are made? Do the matchups get more aggressive? Do the defensive alignments shift? Does prep work and protocol evolve?
I admit, sometimes, that things are going on behind the scenes which are concealed from the media. Sometimes though, it’s very apparent when this is not the case. When words and tangible outcomes are aligned, what else is there to glean? And for the Yankees, slipperiness on the field and in the basepaths (collectively, independent of player personnel or talent), has not been tangibly addressed. In 8 years.
First and foremost, it hasn’t even been acknowledged.

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