Optimist

How we grew a SaaS company’s leads by 571% in 5 months - a case study and strategy overview yesoptimist.com/saas-lead-gene…

Lessons from running an agency that made $1,434,665 in 2022: 1. Sometimes, no money > some money 2. Clients do the darndest things 3. Tearing things down can be an opportunity 4. Relationships > results 5. Theory != reality My yearly @YesOptimist recap: notion.so/optimisthq/0-t…

Next week, @KonradSanders from The Creative Copywriter will unpack his 13 Lenses Methodology. Step by step, how to: 🔷 Understand buyers 🔷 Evaluate their needs 🔷 Craft copy & content that moves them to action Learn how to transform your copy 👇 lu.ma/nxrzytql

Found this event by @YesOptimist who will bring @casestudybuddy to teach about writing case studies. I think it's a must-join for freelance writers (and beyond too) to get ideas on how to get inbound leads. lu.ma/sc6kaxj9

One of the most common questions people ask me: How did you get your first clients at @YesOptimist? Here’s how we solved the chicken vs egg problem…

Six years ago, I posted this ad on Reddit. I had this wild idea to find a bunch of super-talented freelancers and turn my fledgling writing business into a full-blown content marketing agency. But, I had no idea what was coming next...

@AMFraine But I did do a webinar with @YesOptimist about how you can repurpose bottom-funnel content topics on different channels if you want to check it out: youtube.com/watch?v=mhziTg…

Loved our session with @LidiaInfanteM yesterday. One of my favorite takeaways: GO DEEPER. Frameworks are a good starting point for intent. But the SERP tells you more re: content/structure: - Tables - Videos - Lists - Steps - Guides Watch 👇👇 youtu.be/B4pw7D5wr2U

Join me for a Live Workshop with @YesOptimist this Thursday to learn about search intent in plain English and with some actionable tips! 👇lu.ma/xa1jq9rz

We're just 2 weeks away! @KaneJamison from @contentharmony will be joining us to share... 🔮 The Keyword Difficulty Myth 🔮 - How KD works (and why it can be misleading) - Breaking down KD - Finding hidden keyword opportunities 🤫 Join us: lu.ma/w0gmehh1

The world is tense. People are uncertain. Budgets are tightening. Marketers are being asked tough questions. 👉 “What’s the ROI on that?” 👉 ”How much revenue will that generate?” 👉 ”Could we use that $$ somewhere else?” This is a big opportunity for content & SEO folks..

She’ll share tips and lessons for creating press-worthy content campaigns that generate media coverage and links. If you want to learn how to earn links from the press, join us for this workshop from @JoinTOFU. Thursday, Aug 11 @ 1 PM ET Sign up: lu.ma/3xgz8r6k ✌️

Want to make the leap into freelance or entrepreneurship? Not sure how to take the first step? In this Workshop with @YesOptimist, I'll be sharing my story and showing you how to strike out on your own 🚀 📅 1pm ET, July 14th 🎟️ 👇lu.ma/h75ycfb0

We're looking for two awesome people to help us grow TOFU in 2022. 🙌 Looking for: 📸 YouTube SEO / Channel Manager 💸 Community Partnership Manager (Full listings below) Please RT to help us find amazing talent. 🙏

"Every metric is a vanity metric if measured alone" 👏🏼 great tip from @brie_e_anderson during today's @YesOptimist GA webinar. No point collecting 100 new emails if 0 of them are going to convert.

How do you know if your content marketing is working? 🤔 We’ve worked w/ 50+ clients in nearly every vertical over 5+ years. And guess what? No two content marketing strategies look exactly the same—and neither do the results. (🧵)

WOW! @MaddyOsman on how to build a research, brief, and writing workflow for SEO content. Read the rest 👇 YesOptimist.com/TOFU

What was the ROI of your last content marketing campaign? No idea? No problem. In this Workshop with @YesOptimist, I'll be giving a crash course on tracking, measuring, and attributing your content marketing efforts 🚀 📅 June 30th 🕐 1PM ET 🎟️ 👇lu.ma/4fikr6o1

Zero means zero... right? Wrong! Zero-volume keywords can drive huge traffic, conversions, and revenue...if you know where to look. This week: Live Q&A w/ Ben Adler. The Hidden Power of "Zero-Volume" Keywords. June 9 @ 10AM PT / 1 PM ET. 👇👇👇 lu.ma/obx79dwe

.@joshspilker coming through once again! His latest thread sharing content formats with 10%+ conversion rates! 🤯 Join TOFU for more great content like this! 👉 YesOptimist.com/TOFU

People thought I was bonkers. When I first started @YesOptimist, I published a long, detailed blog post. In the post, I shared pretty much everything I knew about content marketing—strategy, process, tactics, resources, etc.