Yesler

Just because we’re moving on from Yesler doesn’t mean the #B2B conversation is ending. See how we’re powering B2B Marketing, Sales & Service at @AccentureActive: accntu.re/3Bm9ADV

We’re moving! Same team, different brand and locations. Find us talking about #B2B on @AccentureActive.

Meet @keileek, a digital marketing manager on our strategy team. She loves a good book. In fact, her fave this year was The New Wilderness by @dianecookbot. She also recommends subscribing to @The_Daily_Idea, an email featuring a philosophical idea each day w/ links to resources

Your GTM strategy should act like a rockband, to which we say, rock on🤘 bit.ly/31AKh0E @B2Community

Meet former high school bookie and current Marketing Automation Architect, Miguel Ventura. When he's not WFC(ouch), you can find him listening to @ComedyBangBang or @doughboyspod podcasts. We're happy to have him as part of our team.

.@thedrum explores eliminating bias and activating change in the #B2B sector. bit.ly/3vPa2Ih

.@RecordPoint called upon Yesler's creative, social, marketing ops, and strategy team to build a new brand and GTM strategy, resulting in a 62% increase in CTOR. bit.ly/38UqQ6R

Here are 4 changes B2B tech companies can make in the workplace to champion women.bit.ly/3rLWATc @MarketingB2B

.@jubileemedia This channel hosts discussions on all sorts of random topics with everyday people.

.@PCPartPicker One of the best (if not THE best) PC-building websites. It allows you to configure your build and assess compatibility issues.

This is Jim Thao, a marketing automation architect, and he's full of helpful resources. Below are a few of his faves.

What if instead of thinking about it as #B2B, we embraced B2H(uman)? What would change? A new study finds it will boost the effectiveness of marketing. bit.ly/3burERT @adage

Black founders and investors to keep your eyes on in 2021 via @PitchBook 👀 bit.ly/2LFluEa

And there you have it, our go-to #B2B marketing tips that are top of mind. Have questions? Send them our way! Any tips you'd like to add to the list? We'd love to hear them!

#PaidMedia, like most marketing, is all about understanding your customers. Take the time to understand their unique interests, desires, and needs, and create ads that will resonate with them. Because no one is compelled by irrelevant or salesy advertising.

Now that we are a few months into 2021, we wanted to share a few of our current #B2B marketing tips. First up, #ABM.