Yio Joshua

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Yio Joshua

Yio Joshua

@YioJoshua

Content Marketing, SEO Writing, Storytelling, for inbound lead generation

Nigeria Katılım Temmuz 2025
347 Takip Edilen35 Takipçiler
Yio Joshua
Yio Joshua@YioJoshua·
The failure point for most AI content is the blank slate. Every session starts from zero. The model doesn't know your history, your stances, or your cadence. Without persistent context, you aren't building a brand—you’re just generating sentences that could belong to anyone.
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Yio Joshua
Yio Joshua@YioJoshua·
Dozens of smart founders lose the content game. Not because they lacked ideas, but because the infrastructure is not okay. Agencies charge enterprise rates for generic copy, and AI tools produce forgettable posts. I’m building Voyce to fix this, and I’m doing it in public
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Garry Tan
Garry Tan@garrytan·
GBrain is your company brain
Shann³@shannholmberg

how I’m building an agent company inside my agency. the structure looks like this: Agency gBrain → Orchestrator Hermes Agent → Department verticals → Specialist agents → Scoped sub-agents gBrain is the company brain. It gets ingested with the data and experience we already have: > transcripts > chats > previous campaigns > client learnings > strategy docs > internal workflows > examples of what good looks like That brain is maintained by a human champion plus an orchestrator Hermes Agent. Under the orchestrator, we have different department verticals inside the agency. Each vertical has its own specialist agents. Some of those specialist agents have even narrower scoped agents underneath them. I’ve found that narrow scope improves output quality and reduces drift. > a general “marketing agent” is too vague. > a lifecycle email agent with access to the right campaigns, voice rules, approval gates, and examples can get very good. > a technical SEO agent with its own tools, checklists, and source standards can get very good. > a content research agent with narrow inputs and a clear definition of done can get very good. The narrower the job, the easier it is to improve the agent. I use different harnesses for this. Mostly Hermes Agent, but also CLI harnesses like Codex and Claude Code depending on the job. I’m still looking for a good bare-bones harness for model routers to run on. To keep track, I maintain an org chart inside the company gBrain. The org chart shows: > top-level orchestrator > department verticals > specialist agents > scoped sub-agents > which brain each agent reads from > which tools each agent is allowed to use > where human approval is required For clients, I do downstream pods. Think of them as new agent companies that are isolated from the agency brain, but can still communicate with our agency agents when needed. A client pod has its own: > client gBrain > client orchestrator > client specialist agents > client-specific workflows > client-specific approvals > client-specific memory This is important. You do not want client context bleeding across accounts. You do not want one agent with every client’s data, every tool, and every permission. Scope is what keeps the system useful. The powerful part is that once you build one vertical agent well, you can fork it. Not copy-paste blindly. You still need to customize the context, examples, approvals, voice, tools, and workflows. But you are not starting from zero. You might have 75% of the agent already done. That changes the agency model. You no longer need a full traditional department for every function before you can deliver a well-rounded marketing service. One or two strong marketing engineers can run an output surface that used to require a much larger team. But this only works if the agents are actually good. It takes iteration, taste, source material, QA, workflow design, and real marketing experience. Bad agents do not become good because you connected more tools. Vague agents just create vague output faster. TLDR: > turn the agency’s knowledge into a brain > turn repeated work into scoped agents > turn each client into an isolated pod > let skilled operators run the system

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Charlie Molthrop
Charlie Molthrop@CharlieMolthrop·
@paulg That's what we've been thinking with @ValDotTown. Agents like building here. People too. Anthropic and OpenAI can build this, but I'm not sure everyone is going to want their instant-deploy platform to be owned by just one lab.
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Paul Graham
Paul Graham@paulg·
I've added a new question to the list I consider during office hours with YC startups. As well as "Can we induce network effects?" and "Would it make sense to go full-stack?" I now ask "Can we make this AI-proof?" Can we ensure this company still exists if AIs do most work?
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Yio Joshua
Yio Joshua@YioJoshua·
@juliapintar Can I call on you to make stuff go viral, I promis it won't be stupid Sh*t
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Julia Pintar
Julia Pintar@juliapintar·
yay! thanks guys <3
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Toad
Toad@WhiskyToad·
I'm actively on the lookout for my next idea. Seems like everyone is building an AI app though.
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Yio Joshua
Yio Joshua@YioJoshua·
@SkeinLLC Can't send you a dm it's not working could you do the honors
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Paul Goodwin
Paul Goodwin@SkeinLLC·
I got tired of four-week vendor integrations. So I built a tool where you type a vendor name, pick the capabilities you want, and get back a working Python connector. It's live. Here's a 30-second build below.
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Yio Joshua
Yio Joshua@YioJoshua·
@heyandras Hi, @heyandras I'd like to do writing and the storytelling about @coolifyio on the blog and newsletter. You approve anything and everything before publishing
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Andras Bacsai
Andras Bacsai@heyandras·
Never thought Coolify would be this "big" that SSO would be a feature, but I guess it is good. 😅 (coming in 4.2)
Andras Bacsai tweet mediaAndras Bacsai tweet media
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Yio Joshua
Yio Joshua@YioJoshua·
@YourPrivateProx @barryfabien @tehseowner IP geo weighting surviving the GL override is the part most SEO tools don't surface cleanly. you basically need both signals aligned or the ranking data lies to you.
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Your Private Proxy
Your Private Proxy@YourPrivateProx·
@barryfabien @tehseowner GL localization and ranking localization are two different operations. GL=fr switches the SERP shell — TLD priority, language preference — but result relevance scoring still weights IP geo heavily. Mixed IP geo + GL means format is French, ranking signals aren't.
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SEOwner
SEOwner@tehseowner·
Data for SEO organic results are often unreliable because they’re served the “static proxy results,” which are not the results most people see in the wild. Mainly referring to certain highly competitive results here. We have been #1-3 getting a lot of traffic and Data for SEO still shows N/A. Once you get these results, they tend to stick until you clear cache. They rarely happen when logged into a Google account, when logged out they’re less likely to be seen on Chrome-powered browsers in general, and more likely to be seen on Firefox. Doesn’t make any sense but I’m just reporting my observations.
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Yio Joshua
Yio Joshua@YioJoshua·
@YotamBlu @firstxue0130 organic acquisition compounds, distribution tricks expire. the founders who figure out where their users already search before building anything are the ones still around in year three.
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Yotam Blumenkranz
Yotam Blumenkranz@YotamBlu·
@firstxue0130 the organic acquisition part is where the real work lives. everyone's chasing ai agents and saas, but the ones who actually move needle are the ones grinding through seo and understanding where their users actually hang out.
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Yancyyxyx
Yancyyxyx@firstxue0130·
Started taking X seriously 👋 Looking to #connect with #founders, #builders, #indiehackers & growth people. Interested in: AI Agents & AI SaaS SEO / GEO / AEO eCommerce & brand growth Organic acquisition I’ve worked on growth and GTM for several AI products, and helped build acquisition systems across Reddit and X. Currently exploring: → How AI is changing distribution → How brands get searched, cited, and recommended by AI Always happy to chat about AI products, growth, and getting the first users through organic channels. #buildinpublic #AI #SaaS
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Yio Joshua
Yio Joshua@YioJoshua·
@ajith_io @robj3d3 Reddit conversions track back to specific post angles, not volume. which subreddits did those first $1.3k come from? that's where the pattern lives.
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Ajith
Ajith@ajith_io·
Thank you. Looking forward to that. Since I have the opportunity now, I'll share some of the issues I'm facing (sorry for the long post). Reddit I made around $1.3k in the first 20 days after launch through Reddit. However, repeating those results has been difficult. It's hard to identify which posts actually drove conversions and what made them work. How do you make Reddit growth repeatable instead of relying on occasional viral posts? Anyone who has successfully used Reddit for customer acquisition, I'd really appreciate your insights. LinkedIn I'm struggling with B2B outreach. Almost everyone says no, and I haven't been able to get people to even try the product. I tried recording personalized videos for 15+ people and sent them directly, but received almost no responses. Even when someone initially replies, the conversation often dies as soon as I mention my product. I'm also unsure how to approach LinkedIn content creation in a way that generates meaningful interest. Twitter/X It feels like Twitter launch videos rewards only VC-backed startups and a handful of lucky founders. As an indie hacker, how do you launch a product or launch video without it getting buried in the twitter feed? (I'm editing my launch video( attached ) and plan to release this Tuesday. This feels like a million-dollar question for me.) I have more questions around TikTok and UGC growth playbooks as well, but those aren't my top priority right now.
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Ajith
Ajith@ajith_io·
Bro is somehow connected to my problems. Every time I'm stuck on something, he shows up like an angel with the exact solution. 😅 Yesterday I got a $75 sale from a ChatGPT referral,( I did nothing ) and I was looking for how to scale it... then this popped up. The same thing happened when I was figuring out cold email. 😂
Rob Hallam@robj3d3

Just sat down with @RobHoffman_ who's made millions getting mentioned by ChatGPT. He shared his entire Search Everywhere Optimization playbook. Episode out tomorrow 12pm PDT.

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Yio Joshua
Yio Joshua@YioJoshua·
@ijas47 founders seeing through polish before the first scroll is why this works. what's the first thing Rankday got completely wrong that you're willing to say out loud?
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Ijas Abdulla
Ijas Abdulla@ijas47·
I’m building Rankday in public, and I want to be honest about why. It’s not because “building in public” is a growth strategy, although it is one. It’s because the people I most want as customers founders, SEO leads, growth teams at early-stage SaaS companies they’re smart enough to see through marketing. They don’t want a polished pitch. They want to watch someone build the thing and decide for themselves if that person knows what they’re doing. So every week I’m going to share what’s actually happening at Rankday. What’s working. What’s not. What we thought would work and was completely wrong. What we almost shipped and pulled back. What customers are telling us that makes us rethink everything.
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Yio Joshua
Yio Joshua@YioJoshua·
@scott_000016 1年テストして同じ結論。entity depthとcitable structure、この2つ揃わないとAI検索では存在しないも同然。
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Yio Joshua
Yio Joshua@YioJoshua·
@MarkoCirix citation share moving from guesswork to a native tab changes every AEO report I write this month. entity depth claims finally have a scoreboard
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Mark
Mark@MarkoCirix·
FINALLY !!! Google Search Console added AI Overviews and AI Mode impression reports today. Dedicated view, alongside the normal performance report. You can now see: How often your URLs appear inside AI features (not below them) Which pages are getting picked up Country-level visibility Device split (Search results) Hourly granularity What this changes for AEO work: The whole field has been operating on third-party tools and AI scans because Google gave us nothing. That changes today. Citation share is no longer a private metric it's a Search Console tab. Two predictions: -SEO reporting templates will fork. AI visibility becomes its own section, not a footnote. -The "AI Overviews killed my traffic" debate finally has data behind it. Currently rolling out to a subset of sites. If you don't see it yet, you're in the late wave. Original Google Announcement in the first comment
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Yio Joshua
Yio Joshua@YioJoshua·
@OwenGregorian citation poisoning at the source layer, damn. Reddit was the cleanest training signal AI had and now even that's getting gamed.
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Owen Gregorian
Owen Gregorian@OwenGregorian·
Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search | Jason Koebler, 404 Media The moderators of the biohacking subreddit say that peptide and hormone replacement therapy companies have been surreptitiously spamming Reddit in an attempt to get their posts scraped by AI chatbots. The strategy is an effort to systematically manipulate the answers provided by chatbots by manipulating the underlying source material that those chatbots will scrape—in this case, a popular Reddit community. In a post last week, the moderators of r/biohackers said they would be banning new posts about peptides and hormone replacement therapy (HRT) because of attempted manipulation by the companies that make, market, and sell them. r/Biohackers is a long-running subreddit about using supplements, experimental pharmacology, and other longevity or fitness-adjacent themes; peptides and HRT have become a wildly popular topic of discussion on the subreddit, especially as companies try to market them off-label or as grey-market compounds. “As AI search engines increasingly pull answers from Reddit, companies are using us for AEO. On top of that, there's been an explosion of peptide interest and AI usage flooding the sub. Together, this has put serious pressure on content quality,” a post by the moderators read. AEO is AI-engine optimization, and it is an evolution of search engine optimization where brands and marketing companies attempt to create content that they hope will be scraped by large language models. Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO, because Reddit has become one of most-often cited sources by popular AI tools like ChatGPT and Google’s AI search. For example, a company called RedRover offers AEO and SEO for companies; on its home page, it says “rank #1 on Search and get cited by AI: AI agents that mass publish content to help you rank on Google, ChatGPT, and Reddit—driving traffic to your site from every corner of the internet.” “An army of agents publishing blog content & reddit posts that solves both SEO & AEO at scale,” RedRover advertises. Peptides cover a spectrum of injectable amino acids, from GLP-1 to a series of compounded and grey-market substances that can be used for muscle growth and recovery, hair growth, skincare and anti-aging, and a host of other uses; HRT is also used for many reasons, including by trans people as gender-affirming care, but also by women going through perimenopause or menopause, and by people in the life extension and biohacking communities. Both of these industries have exploded in recent years. The industry is made up of a mix of companies trying to operate in a legitimate way and sketchier companies whose products may be unsafe. Basically, it’s something of a health Wild West. “We see the rise of things like peptides, compounds that are becoming mainstream that don't have much regulation, and we see so much potential and like opportunity for innovation for clinically validating them,” one of the moderators of the biohackers subreddit told me on a call. “But we’re also seeing this alongside incredibly risky sourcing, teens posting about wanting to grow an extra few inches. And then we’re seeing AI manipulation from vendors trying to promote these peptides and get kids to source from them.” “These two things together have become untenable for us, and after trying so many different strategies to use Reddit’s tools to prevent this from being a problem, we just made this call,” to limit posts about peptides and HRT to weekly “megathreads,” they added. “I just feel like, the dead internet, there’s this sadness I feel of this one place on the internet that was so human is sort of eroding and becoming bogged up with artificial AI-driven content. I think that’s super depressing.” Given the health and self-experimentation nature of the subreddit, the moderator said that they were worried that a sketchy company will promote their product, and someone will use it and get hurt. “There's an element of brands using Reddit to manipulate consumers and get people to buy their products and sort of the ethics of marketing and how the attention economy is sort of evolving under AI. That’s it’s own problem,” the moderator said. “But then for us specifically, it’s like how do we prevent actual physical harm?” It has become incredibly difficult to stop Reddit manipulation, because the firms doing it are getting more sophisticated. The moderator said that there are really standard and long-running strategies where brands will hop in the comments and suggest their products: “That type of marketing has always existed and if people want to try something new because the brand resonated with them, cool. That’s the way marketing should flow in my mind,” they said. “But what I’m seeing that is way scarier to me is that there are companies that will reverse-engineer the actual prompt patterns that are prioritized by LLMs, and so you’ll see someone post a super clickbait, high-traction, vague question like ‘Is all the hype around Vitamin D actually worth it?” they added. “And that thread will do really well because everyone on biohackers actually has an opinion, so it gets engagement and prioritized by LLMs, and then brands will sneak in and they’ll embed their brand mentions in those threads in the exact right places in a seemingly organic way. But none of it is organic, the entire thing is a strategy by an agency to prioritize brand mentions or a narrative within an LLM.” The Reddit accounts that are doing this are “warmed up” or are made to seem human, meaning they have a posting history that is not just promotional. This makes them much harder to detect and moderate against. Some of the agencies doing this are paying real people to post promotional content, or have built communities where people are incentivized to post promotional content. The moderator said that Reddit’s automated moderation tools have been helpful, but that the type of promotion happening has become so sophisticated that it has become more of a you-know-it-if-you-see it kind of thing. “A lot of it has become pattern recognition,” they said. “You literally just sort of know what to look for. But the problem is you don’t want to become punitive to the people who aren’t doing this maliciously, and so I think the over-moderation risk is very real.” A Reddit spokesperson told 404 Media that it is always working on new tools to help moderators catch manipulation: “Our internal Safety teams leverage human review and sophisticated automated tooling to detect and remove this content at massive scale, and we have over two decades of experience in doing so,” the spokesperson said. “On top of this, we also provide moderators with automated tooling that can detect and suspend users likely to be spammers.” 404media.co/companies-are-…
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