Yoon-Joo Lee

A new call for a International Journal of Advertising Special Issue on the Evolution of Influencer Marketing. Please consider submitting your best work to the special issue. shorturl.at/XcAMq

Hi WSU Pullman students! I'm teaching an personal branding class in the fall and would love to have those outside the major take it. The class is COMSTRAT 275 Strategic Communication Seminar - Personal branding for Athletes, Influencers, and Creators. (1/3)

Terrific research concerning influencers & purchase behavior by @MurrowCollege's @YoonJoo4 & @haeseo10 at #aejmc24!

Easily the best Edward R Murrow setup we’ve seen. 10/10 for its timeliness. @Maria_Hinojosa

Such a wonderful team to work with! @bsirom, @YoonJoo4, @leedaniellekl, Di Mu, @_avishnevskaya_, @_EylulYel, & Ron Price.

New study led by @borah shows virtual reality can motivate people to donate to refugee crises regardless of politics. Read more about how VR may help mobilize action on human suffering. @bsirom @YoonJoo4 @leedaniellekl Di Mu @_avishnevskaya_ @_EylulYel news.wsu.edu/press-release/…

Congratulations to Dr. Joo on a successful dissertation defense! Thanks to the PhD committee @StaceyHust and @EricaWAustin for sharing great insights for Jinho today. Wishing Jinho all the best in his future endeavors.

Thanks to @biggie47, @Cailee_Olson, @TheDanielHeiss, and Mary Roske for sharing great experiences and insights on topics from brand authenticity to social impact metrics of CSR initiatives.

Thanks guys! And thanks to @MurrowCollege for the tremendous honor.

@Mediabrain99 Thank you, Paul!

Join our global panel of experts where they will discuss their work on audio #advertising, targeting, creativity and segmentation/CSR ads. Weds, 10/21. Register Now: bit.ly/ARF102120 #mrx #ARFInsightsStudio

@StaceyHust @MurrowCollege @WenZhao0802 @Happyorangechen Thank you, Stacey:)

@StaceyHust @MurrowCollege @WenZhao0802 @Happyorangechen Thank you, Stacey :)

@WenZhao0802 @Happyorangechen Thank you, Wen. Yes, it was such a great (and fun) team work! 😄

@J_Willoughby @MurrowCollege Congratulations, Jessica!!! :)

Some much-needed #MondayMotivation from Edward R. Murrow as we near the end of the semester! #MurrowMonday #GoCougs

adage.com/creativity/wor… #TV Commercial

"I wish students will become critical thinkers to solve problems of their future clients," says Associate Professor Yoon-Joo Lee. Her goal is to teach students ways to apply their knowledge in creative and meaningful ways. Learn more at bit.ly/337N53w #MurrowInAction

Great time as Guest Coach! Thank You! #wsucougarfb #OscarDraguicevich3. See this Instagram video by @wsucougarfb instagram.com/p/B3s7MYjDCs1/…

What is the Fourth Industrial Revolution? | CNBC Explains youtu.be/v9rZOa3CUC8 @YouTube 님이 공유