
You and the person standing next to you may now be shown different prices for the exact same product.
It is called surveillance pricing. Companies use AI and the personal data they hold about you, your location, your habits, even your device, to guess the highest price you personally are willing to pay.
It can affect everyday things like food, travel, and online shopping. And because it happens quietly and individually, most people never realize they are paying more than someone else for the same thing.


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