ZScaler retweetledi

Consumer research:
- organic scrolling
- metaphorical surveys
- PEW Research Center
- reddit threads (non-AI)
- social media comments
- cultural references
- economic references
Brand research:
- ad account status
- KPI goal alignment
- quarterly goal alignment
- brand optimization goals
Presentation research
- trending organic sounds
- trending organic formats
- trending organic story frames
- foundational content (memes etc.)
Culture research
- current industry themes
- current industry voice/tone
- current industry beliefs
- current industry offerings
Outlier research
- behavioral video analysis
- consensus surveys
- socio-economic data
I keep loose tabs on all of these thought out the year and save/bookmark any stellar organic content I find so I can add to my library.
(Seems like a lot but I really only spend maybe 60 minutes a week on it. 😅)
Auke-Jan@ecomAJb
Creatieve strategists: How do you come up with new concepts to test weekly? See other brands, scroll organic on social media?
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