dr. Zeph M. C. van Berlo

Excited to announce our new paper on best practices for creating experimental stimuli with #GenerativeAI, now published in the Journal of #Advertising! 📄🎉 tandfonline.com/doi/full/10.10…

🚨One day left! to apply for a fully-funded 4-year @UvA_ASCoR #PhDposition on #ImmersiveTech and #environmental #communication @FMG_UvA Co-supervised by Edith Smit, Marijn Meijers, and myself. #AcademicTwitter vacatures.uva.nl/UvA/job/PhD-Po…

🚨We are hiring a PhD candidate for the project "The occurrence and impact of greenwashed claims by influencers". The PhD position is embedded in @UvA_ASCoR and supervised by @Smedith, @EvanReijmersdal, and me. Deadline: October, 2nd. For more information: vacatures.uva.nl/UvA/job/PhD-Ca…

Time travel to the future and witness the impact of your plastic waste in a year using #VirtualReality 🌍 @MHCMeijers, @ZephMCvanBerlo and @goafm presented @SPUI25 how #VR projects like this can stimulate #sustainable choices🌱 Watch the event (in Dutch) back to learn more👇

🥳 our citizen science journey continues! In SISTEM-NL we will work towards reducing synthetic microfiber emissions with an interdisciplinary team, talented students and an ever-growing number of wonderful citizens in NL @liesjacobs1 @CameronBrick @ZephMCvanBerlo @AnnaBosshard

🚨#publication alert!🔖 We just published our paper in @Cyberpsych_Jn on the effects of #deceptive #discount #advertising. Interested? Send me a DM or find the paper here doi.org/10.1089/cyber.… #research #ad #advertisement #sale #deals #marketing #communication #psychology

🚨Publication alert!🚨For an upcoming IJA special issue @EvanReijmersdal, Martin Waiguny, & I synthesized 20 years of #research into #gamified #advertising (i.e. #advergames, #IGA). Our work is available #openaccess doi.org/10.1080/026504… ps. we also created this MEGA model!

Very honored to receive this award for our work on the use of #VR technology to promote #sustainable behavior (@Hande_Sungur & Tilo Hartmann). Thank you @ISCTEIUL for organizing this amazing conference #XRLIS @UvA_ASCoR

Just attended the #UvA #Grassroots kickoff event with @Hande_Sungur to talk about our new #XR lab initiative: #metaverse into the #classroom

... also, the full article is freely available (#openaccess) for everyone interested in the 𝘪𝘯𝘵𝘦𝘳𝘱𝘭𝘢𝘺 of #gamification and #advertising: doi.org/10.1080/009133…

Today, Journal of #Advertising published our meta-analysis of #advergame effects! I cannot be more excited! Thank you @EvanReijmersdal and Martin Eisend.

Interessant stuk over de #bko

@GudaVanNoort @LindeBerkel @uva_perscom @uvacw You should be proud of @GudaVanNoort as well

🚧 #openaccess publication alert! 🚧 Our paper on affective processes that explain #brand effects in #VirtualReality (#VR) games was published today in Journal of Business Research. @EvanReijmersdal @Smedith @Nynkevanderlaan doi.org/10.1016/j.jbus…

How can #virtualreality help reduce plastic pollution? An interview on @NpoRadio1 @Nieuwsenco with PersCom colleague @ZephMCvanBerlo about a project that he and fellow @FMG_UvA researcher @Hande_Sungur are working on nporadio1.nl/nieuws-en-co/o…

Congrats Dr @ZephMCvanBerlo! Mazal Tov! 🎉 It was a pleasure to attend your PhD defence from a far, you did an amazing job! Your extraordinary efforts and commitment to this project while working as a full-time lecturer were truly inspiring! Well done and much deserved!

We wish @zephmcvanberlo good luck with defending his dissertation " Playful Persuasion: Advergames as Gamified Advertising" tomorrow. bit.ly/2VqyBuL

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising? We (@EvanReijmersdal, @estherrozendaal) found evidence they do and published our findings in JCB. #openaccess available here: doi.org/10.1002/cb.1822

De manier waarop de boodschappen door de overheid worden gebracht tijdens deze coronacrisis is erg belangrijk, stelt #UvA-hoogleraar Julia van Weert. ‘In het begin liet het kabinet te veel ruimte voor ruis, nu gaat dat beter.’ folia.nl/actueel/137267…

Out now: "Inside advertising: The role of presence in the processing of branded VR content". A study conducted with @EvanReijmersdal, Edith Smit, and @Nynkevanderlaan. link.springer.com/chapter/10.100… ps. if you are interested in a copy of the chapter, please contact me.