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Grey skies, morning brew, and 'Pattern Breakers' for company on the way to catch a flight. Two lines have struck a real chord: non-consensus ideas and movements.
'Keep in mind, if your idea is non-consensus, it follows that most people will dislike it—even if you are right.' – Pattern Breakers
Every unconventional founder knows this feeling. @elonmusk laughed at for rockets. The Stripe brothers were told: ‘Payments are solved.’ Sir James Dyson mocked for building 5,000 prototypes.
We’ve had our share of raised eyebrows, too. 'A brain gym for Earth and space?' 'Gamified neuroscience to track and improve brain and body health? Really?' But the best ideas are often those that feel wrong — until they’re suddenly right.
And then @m2jr, puts it brilliantly: 'Ideas alone aren’t enough for a breakthrough start-up. Founders need to carry people along with them into a radically different future. Ideas make radical change possible, but only movements make radical change real.'
History shows it: Jobs didn’t just make computers; he sparked a design-led movement. Patagonia didn’t just sell jackets; they built a movement around responsibility.
As we launch BodyMirror™ (@MyelinZ) in a few days, we’re excited to show what happens when non-consensus ideas meet a movement to carry people into a different future.
Hats off to @m2jr, for a cracking read. Halfway through, and already hooked.
#PatternBreakers #Startups #Founders #NonConsensus #MovementsNotProducts #BrainHealth


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