𝐊𝐀𝐙𝐔𝐇𝐀 𝐁𝐎𝐎𝐒𝐓@kazuhaboost
[📰] THOME’s ‘Twenty Up’ Campaign Surpasses 10 Million Views After Successfully Capturing Consumers in Their 20s
The campaign video featuring Kazuha surpassed 10 million cumulative views within just two weeks of release.
Interest in both the brand and the product grew rapidly following the campaign release. Searches for “THOME Twenty Up” on online search platforms increased approximately tenfold compared to before the video launch, while a recent Olive Young live broadcast attracted around 430,000 viewers. Product sales have also been on the rise.
Kazuha’s appointment as the brand model also positively contributed to expanding the brand’s connection with younger consumers. On social media, comments such as “I ended up watching the entire ad” and “The product matches the model’s image perfectly” naturally helped generate buzz around the campaign.
A THOME representative stated, “Through this campaign, we were able to confirm the high level of interest and potential demand for beauty devices among consumers in their 20s. Going forward, we plan to continue introducing differentiated products tailored to customers’ lifestyles and skin concerns while offering new beauty device experiences.”
“Twenty Up” is currently available through Olive Young’s online store as well as major offline locations including Central Myeongdong Town, Hongdae Town, and Garosugil Town.
🖇️ fashionbiz.co.kr/article/226242
#르세라핌 #카즈하 #カズハ #LE_SSERAFIM #KAZUHA #中村一葉
