Adlens

This new IDC Technology Spotlight reveals the importance of the optical interface in helping the AR / VR market reach a predicted value of $128 billion by 2023. Discover how the optical interface can unlock market value. #AugmentedReality #VirtualReality adlens.com/idc-technology…

In the UK alone AR is predicted to enhance 400,000+ jobs across vital industries. Writing in @TechNative, John Kennedy explores why, despite the market being primed for growth, AR’s potential will be limited until a fundamental optical issue can be solved. technative.io/addressing-foc…

AR has the potential to add over $1 trillion to the global economy by 2030 and transform the way we live and work. John Kennedy's latest article in @Digi_Bulletin looks at what needs to happen for augmented reality to achieve its true potential. digitalbullet.in/thoughtleaders…

In the UK alone AR is predicted to enhance 400,000+ jobs across vital industries. Writing in @TechNative, John Kennedy explores why, despite the market being primed for growth, AR’s potential will be limited until a fundamental optical issue can be solved. technative.io/addressing-foc…

Before the AR and VR industries can realise their tremendous potential, a few fundamental issues need to be addressed. @IndustryWeek caught up with Adlens CEO John Kennedy to discuss these challenges. #AugmentedReality #VirtualReality industryweek.com/technology-and…

#VR is transforming the way we work, but it will only realise its full potential if we can overcome two fundamental limitations. In @GigabitMag, Adlens CEO John Kennedy discusses how an underrepresented area of innovation holds the key. #virtualreality gigabitmagazine.com/mobile/unleash…

Many aspects of medical training have remained unchanged for centuries. VR could deliver immersive learning scenarios that are indistinguishable from the real world - but headsets will need to evolve. Adlens spoke to Steve Dann of Medical Realities: adlens.com/medical-realit…

Eye strain and nausea. Reduced believability and immersiveness. The one-metre barrier. These are all linked to the fact that today's #VirtualReality headsets don't engage our full visual system. A dynamic optical interface could overcome these challenges. gigabitmagazine.com/mobile/unleash…

VR technology could rewrite the future of medical training. Adlens spoke with Steve Dann (@VR2AR) of @MedRealities about how headsets need to evolve, overcoming key optical challenges, in order to deliver truly immersive training scenarios. Learn more: adlens.com/medical-realit…

Virtual Reality technology could rewrite the future of medical training. Adlens spoke with Steve Dann of Medical Realities about how VR headsets need to evolve, overcoming key optical challenges, to deliver truly immersive training scenarios. Learn more: adlens.com/medical-realit…

#VR is revolutionising the way we work, but it will only realise its full potential if we can overcome two fundamental limitations. In @GigabitMag, Adlens CEO John Kennedy discusses how an underrepresented area of innovation holds the key. #virtualreality gigabitmagazine.com/mobile/unleash…

Adlens is pioneering adaptive optics technologies that we hope will have a profound impact on the future of AR, VR and eyewear - allowing our vision to work naturally in virtual worlds, in mixed realities, and in the real world too.

"If we all came together to work on overcoming the current challenges, perhaps we could truly have a revolution in sight." - @theprashtag after his visit to @PhotonicsWest, encouraging greater industry collaboration on collective problems. #PhotonicsWest adlens.com/news/we-need-a…

#AR is transforming the workplace, but its true potential is much greater. John Kennedy writes in @Enterprise_Talk on how the dynamic optical interface will unleash a raft of enterprise opportunities in #AugmentedReality and revolutionize the way we see. enterprisetalk.com/guest-author/t…

As an optical systems engineer working in #VR and #AR, @theprashtag tackles problems that have never been addressed before. Prash reflects on @PhotonicsWest and the need for the industry to come together to solve collective problems. #PhotonicsWest adlens.com/news/we-need-a…

A revolution is coming, Augmented Reality technologies and applications are slowly opening the doors into the most immersive phase of computing history, and this market is primed for growth... - John Kennedy in Enterprise Talk #augmentedreality #AR enterprisetalk.com/guest-author/t…

Today we announce the appointment of tech industry veteran Dave Jones to our board of directors. He will be instrumental in ensuring that variable focus lenses achieve their potential in VR, AR and in tackling presbyopia through electronic focus glasses. adlens.com/news/dave-jone…

Insightful piece from @avibarzeev at #photonicswest on the challenges facing #AR. Great to see progress towards overcoming focal rivalry between real and virtual content. We are developing a dual dynamic lens system to achieve dynamic focal integration. onezero.medium.com/the-state-of-t…