Alex lopez

Mission is pretty baked in

Ai ha

@RossMackay111 Need dem socks yea

Wife crushed her first Half!

Being injured sucks

If I’m going to dedicate so much of my life to one thing, I couldn’t be happier that it’s Cadence.

I love this life

It’s up to me to protect these blessings

What a day

The star spangled banner was written by a racist

“If you do what you love every day, you get paid for free.” That's ikigai @Pharrell nailed it

Just got this email from @RossMackay111 and the cadence team. For context, I got a bad batch of melonberry sachets when I bought them for BFCM. Disappointed at first, yes. Outraged, no. I knew the product already, and I wasn’t going to complain to their team or post on social about it because I had a feeling it was a freak occurrence (the orange flavor wasn’t clumpy). It would be so easy to try and bitch about it and chew out their team for something they had nothing to do with and no control over and try to get my money back. Also, not the kind of person I am. But this email and the ability to make a wrong a right shows the commitment they have to a great product, experience, and their customers. Incredible customer service and the reason why I will continue coming back for more. Thank you, Ross. Well done to you and the team, sir.

I’m doing everything I said I was going to do

Be healthy and drink Cadence

Officially 1 year at Cadence today 15 product launches 3 major retail launches 2 rebrands 1 country launch 1 world class team Onwards

Life will make you suffer no matter what. That part is unavoidable. The only real choice you have is why you suffer. You can suffer chasing growth, discipline, and purpose, or you can suffer from regret, stagnation, and knowing you didn’t try. One kind of suffering builds you. The other slowly eats at you. Choose your ‘suffer’

Got this for a steal the other day

Building The Brand: My First 70.3 While Balancing Life as a CEO & Father | Ep. 37 youtu.be/Hgpx87QaPVY

From our first launch to where we stand today, Cadence has evolved massively. Today, we reveal a full rebrand across every product as we enter the next phase of our journey. Not a “better” design… but the right design for where we’re going. As we shift from being a pure DTC brand to expanding aggressively into retail in 2026, we needed a system that shows up with more clarity, stronger flavor cues, and a deeper understanding of what each product is and why it matters. Brands evolve just like athletes do. You listen, you adapt, you sharpen. Some of you loved the previous look, some wanted more clarity, we took all of that on board. This redesign aligns with who we’re becoming and where you’ll see Cadence next. You’ll start to see the new packaging slowly enter the ecosystem, but the current look will still be around for a bit. When you get the new one in your hands, let me know what you think. I shared a full breakdown on YouTube if you want the deeper dive.

Haven’t been this excited for a 10 mile tempo

@geoheaton I stole it

If anyone see’s my beautifully minimalistic lwb range rover around LA, it got stolen last week from my house at 5am whilst I was showering. Miss her already. Everyone would ask what the wheels were but i could never find them online, so its quite unique.