Kemira 💎
1.7K posts

Kemira 💎
@_Kemiira
Technical Writer | Web3 & DeFi Storyteller | Building clarity, growth & community


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KOLs Are An Absolute Cancer To Crypto Let's be 100% honest about this. Paid influence and KOL culture didn’t help crypto grow - it replaced the need to actually earn attention. Somewhere along the way, we decided it was normal to pay people to manufacture conviction. To call it “marketing.” In reality, it’s just outsourced belief and hype meant to deceive the unsuspecting masses. When influence is rented, innovation stops. Whether that is product innovation or marketing innovation. Why take risks, build culture, or think differently when you can just buy distribution and let the timeline do the lying for you? That shortcut has lowered the bar in crypto at a time we should be raising it. What really blows my mind is how casually we ignore the legal side of this. In much of the world, promoting the purchase of assets without disclosure isn’t a gray area. It’s straight-up illegal. Traditional markets learned this the hard way. Disclose incentives or don’t speak. Simple. Yet in crypto, we normalized undisclosed promotion so thoroughly that questioning it makes you the problem. We accepted a system where trust is quietly bought and sold, then act confused when the public doesn’t trust us anymore. This is why everything feels the same. Same narratives. Same cycles. Same faces telling you what’s “next” - until the check clears and they move on. A space built to remove middlemen somehow rebuilt itself around the worst ones. If your project needs paid conviction to survive it never deserved to thrive in the first place. Real demand shows up without paid voices pretending they are organic recommendations. The irony? If we stop to think about it. If you're posing as a very successful person in this space but need to sell your voice? The charade all starts to fall apart. 🫡 From the depths — The White Whale 🐋






















