LOGOR' | Malokun Labs

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LOGOR' | Malokun Labs

LOGOR' | Malokun Labs

@_Logor

We invest in and own the rails that coordinate labor, data, and attention in emerging markets. Founder, @MalokunLabs owners of @geturgent2k @uptownUGC

Instagram: Logorofafrica Katılım Ekim 2009
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LOGOR' | Malokun Labs
LOGOR' | Malokun Labs@_Logor·
Traditional market research in Nigeria takes weeks, @MalokunLabs will turn around answers in 48hrs with our: Insight Flywheel™️ service. You get :- StreetLens™ Geo-tagged photos + videos & micro-surveys for on-shelf reality Delivery: 48 h TasteSwitch™ Blind product/message tests with UGC reactions Delivery: 7 days PulseMap™ Live QR feedback + shelf audits, Monday dashboard mail Delivery: Live We’ve built a system that gets you promoted at work. Yes you brand managers!
GetUrgent2k by Malokun Labs@Geturgent2k

Supermarket or local market, which is cheaper in Lagos? Our mystery shopper found out, and the results are eye-opening! Need real-time market data? We’ve got shoppers nationwide. @MalokunLabs has you covered.

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Dr Ola Brown
Dr Ola Brown@NaijaFlyingDr·
The world is full of people celebrating institutions after they are built, while privately judging the founder during the messy stage when the institution still needs to be dragged into existence.
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LOGOR' | Malokun Labs
I’m gonna buy a yacht and move to Miami 😂🤣 I stan a prepared king!
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Tim Hwang
Tim Hwang@timhwang·
Artificial intelligence won’t take away all the jobs - quite the opposite. After all, the manufacture of new professions and roles has itself been historically subject to a limits of a production function. As input costs collapse, job types can explode: we shall be awash in work.
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LOGOR' | Malokun Labs
A beautiful random collage of the different things above…
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LOGOR' | Malokun Labs
You want free game? build pieces separately let the market normalize them independently avoid early category labeling avoid premature regulatory scrutiny avoid incumbents noticing the synthesis allow network effects to quietly compound then converge the stack later May the odds be in your favor.
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Iyebíye
Iyebíye@KaizenKreativ_·
IN CINEMAS MAY 15TH
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Suzanna Prophecy Daniel
Suzanna Prophecy Daniel@suzannaprophecy·
When marketing isn't working, the instinct is usually to do more. More posts, more campaigns, more channels, but that's rarely the fix. The fix is usually going back to what the business actually needs and realigning everything to that. I've been in rooms where the response to underperformance is "let's launch another campaign," or "let's try TikTok," or "let's increase the posting frequency." And I get it. When things aren't moving, doing more feels productive. But more of what isn't working is just more noise. What I've found is that when marketing feels like it's not landing, it's almost never a volume problem. It's usually one of three things: either the messaging isn't clear enough, so people are seeing your content, but it's not registering, or the positioning is off, so you're reaching people but not the right ones, or you're optimizing for marketing metrics instead of business outcomes, so things look fine on the dashboard, but nothing is actually moving the needle where it matters. The hard part is that the answer to all three is the same: slow down and go back to the fundamentals. And that's a tough sell when everyone in the room wants to see activity. There's a real pressure to look like you're doing something, and "I need to go back and rethink our messaging" doesn't feel as satisfying as "I'm launching three campaigns this month." But I've learned to trust the reset. Some of the best results I've gotten came right after a period where I pulled back, re-examined what the business actually needed from marketing at that specific stage, and rebuilt the approach around that, not around what was trending or around what competitors were doing, but around what the business needed. Because marketing exists to serve a business objective, and when you lose sight of that, you end up with a lot of activity that feels busy but isn't building toward anything. The next time your marketing isn't working, resist the urge to add. Ask what needs to be subtracted, clarified, or realigned instead. The answer is almost always already there. You just have to be willing to slow down long enough to see it.
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Wale Adeyemo
Wale Adeyemo@ceo_wale·
I hired a BD who relocated from Lagos to our then Akure office. Two weeks into the job she requested to attend a training she had registered for in Lagos. She got back to work on Monday. I remember we had a strategy session that day..reviewed our playbook etc.. an agency even came to pitch us ... you need to see the way she grilled them, speaking in "us, we, 6 months plan, 1 year plan" . LOL That same day, by 5PM on the dot, she dropped a resignation on Slack...and before I could say jack she's gone offline.... she left for a big commercial bank (fair enough)..... the 'training' was actually her 'onboarding'. Employees also have dreams and aspirations. They have a dream job in mind, and 9/10 times it's not your shaky, not-funded, about-to-die, barely-meeting-payroll startup. The onus is on you to build that company into the "dream job" that people would fast and pray to land... Until then, support and appreciate their contributions.... and when it's time to move on let them leave with the 'loudest possible' applauds. Game on !
le.hl@0xleegenz

Me agreeing with every plan my boss has while plotting my escape:

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LOGOR' | Malokun Labs
Real world compliance is becoming important even as we use more technology… You can help businesses solve this and they will pay you for your time. Start here @Geturgent2k
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Timmy | Evolution
Timmy | Evolution@timmyisagod·
Shop is open everyday, Trade your Bulk USDT/USDC with us, fast payments 💨.
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Vatsal Sanghvi
Vatsal Sanghvi@vatsal_sanghvi·
suno ai doing $300m in ARR is it all organic? word of mouth? ads? turns out that they have a massive massive ugc play! ~ 107 accounts ~ 9400 videos ~ 540M views if you're not doing ugc at scale, you're ngmi! we know exactly whats working for them - their formats, the trends, the hooks want to know how? drop "ugcpulse" below and I'll share the report!
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GlazedLens
GlazedLens@MealdredO·
Call of my Life is premiering tonight… May 15th everyone can watch it in cinemas near you. Let’s go!
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