Magnetude Consulting

What if the biggest reason you are losing deals has nothing to do with your sales team? Natalie Nathanson breaks down what CEOs need to rethink to stay competitive in a nonlinear buyer journey. Read more: hubs.li/Q049w6RT0

On #ShiftAndThrive, Vaughn Thurman of HighGear shares lessons on leading through business strain, building a values-driven culture, and helping enterprises navigate the tension between AI adoption and data risk. hubs.li/Q0495gzK0 #Leadership #ChangeManagement

On #ShiftAndThrive, Sam Ziman shares lessons from leading multiple company reinventions at Global CI—from staffing to services to SaaS—and why resilience, radical transparency, and team buy-in matter so much during change. #Leadership #SaaS hubs.li/Q048fFFX0

Most startups don’t fail on tech; they stall between proof and scale. On #ShiftAndThrive, Derek Willis breaks down the “valley of death,” readiness level six, dual-use strategy, and what investors actually look for in founders. hubs.li/Q047ldpV0 #Investor #VentureCapital

RSAC is about meaningful conversations. We look forward to speaking with founders, CMOs, product leaders, and security teams focused on standing out in a competitive cyber landscape. Let’s connect in San Francisco Who else will be there? #RSAC #RSAC2026 #CybersecurityMarketing

Careers rarely follow a straight ladder. On #ShiftAndThrive, female leaders share lessons on resilience, purpose, and trusting their instincts, plus why AI may accelerate ideas, but human connection remains at the heart of leadership. #WomenInLeadership hubs.li/Q046f3DC0

RSAC 2026 is almost here, and we’re looking forward to being in San Francisco and connecting with the cybersecurity leaders driving innovation across the industry! Who will be at RSAC 2026? #RSAC #RSAC2026 #Cybersecurity #GoToMarket #CyberGrowth

Leadership rarely follows a straight line. This #InternationalWomensDay, #ShiftAndThrive shares insights from women leaders on resilience, trusting their instincts, and why human connection still matters in an AI-driven world. hubs.li/Q045YFDm0 #WomenInLeadership

Forbes Agency Council recently consulted with marketing experts to understand how marketing has changed over time. Natalie shares her perspective that for years, live events felt expensive and hard to measure. Events are about showing up with intention. hubs.li/Q045NTNF0

The federal market is evolving, and opportunity is growing. On #ShiftAndThrive, Harvey Morrison shares how tech teams align to funded mandates, use faster procurement paths, and get ahead of AI + quantum shifts in cyber. hubs.li/Q045xMTW0 #GoToMarket #Leadership

Marketing to CISOs requires speaking to risk reduction, reputation, and measurable outcomes. If your message focuses on product features instead of business impact, alignment breaks down quickly. Learn more: hubs.li/Q044VJfk0 #CybersecurityMarketing #CISO #B2BMarketing

Shifting buyer behavior + AI are reshaping B2B GTM. On #ShiftAndThrive, Kerry Cunningham (6sense) breaks down why “intent data” is often just interest signals, how AI pulls sellers in earlier, and the risk of “folklore debt” when scaling. hubs.li/Q044Cwpp0 #B2B #GTM

We’re heading to RSAC 2026 in San Francisco. March 23–26 at the Moscone Center If you’ll be there, let’s meet up. Reach out to Gary to coordinate time. We would love to connect. Who else is planning to attend RSAC? #RSAC #RSAC2026 #CybersecurityMarketing #B2BMarketing

As you plan for the future, ask a harder question: Is our marketing structure built to support the growth we are targeting? Structure determines outcomes. Download our ebook today: hubs.ly/Q043QS6z0 #B2BLeadership #RevenueGrowth #MarketingStrategy #ExecutivePlanning

On #ShiftAndThrive, Natalie Nathanson talks with Elena Gantvarg (Flint Capital) about how GTM expectations have shifted: PLG is now a requirement, buyers want value fast, and execution is the moat. A must for founders raising seed. #VC #GTM #Leadership hubs.li/Q043rzdC0

Many AI, software, and cyber companies selling into DoD are going to struggle this year—not because their technology isn’t strong, but because the buying model has changed. Next week, we join Marion Square and Carahsoft to break down what this means: hubs.li/Q0432bn00

Every six months, we recognize a #MagnetudeTeam member who raises the bar. This cycle’s #TeamMVP is Account Manager Lydia Chadwick! Our team appreciates how Lydia keeps accounts running smoothly, anticipates issues, and hones in on client pain points. Congrats, Lydia!

The #B2B buyer journey is no longer linear, visible, or sales-led. By the time buyers talk to #sales, they have already formed opinions, narrowed their options, & often chosen a preferred vendor. Read more from our CEO Natalie Nathanson on @Forbes_Agency: hubs.ly/Q042s5Xx0

On #ShiftAndThrive, Natalie Nathanson speaks with Kristina McMillan of Scale Venture Partners about AI and go-to-market. From strengthening foundations to “thought leadership 2.0” and real GTM orchestration, this conversation cuts through the hype. #GTM hubs.li/Q042FRDL0

#FractionalMarketing can reduce early #GoToMarket risk while signals are still forming and GTM decisions aren’t ready to be locked in. This blog is Part 2 of our piece on why hiring a full-time #marketing leader too early can increase #GTM risk. hubs.li/Q041wf7k0 #startups