Mike Edwards

Brazil vs France on ITV tonight, don’t mind if I do 😋

I can’t stress this enough, as they say on the internet. I’ve worked in telly comedy for almost 30 years of my life. A VETERAN. There is nothing harder, in the telly game, than getting a new comedy show off the ground. The reaction to a snippet of that new show, or a promo for it, is almost always wildly negative. Comedy always begins from a position of fighting up out of a trench into a hostile no-man’s-land. Bombs of “THIS WILL BE SHIT” landing all around you. How often have you heard about a drama show - “It gets great five episodes in.” When have you ever heard anyone EVER say that about comedy? You get one episode AT BEST. Usually, you get about ten minutes. Sometimes one look at your face is enough for people. Basically, what I’m saying is - give telly comedy a chance! Don’t go in, all arms folded and grumpy. Most shows you see on TV are people reading off teleprompters and actors turning up to recite memorised lines. These comedy performers and writers will have been working like fuck to make you laugh. There is no harder working room in telly than that comedy room. So PLEASE. Relax, be open, and give this and ANY OTHER NEW COMEDY a chance. It is only here to try to make you smile. Clip here is fun. Godspeed to all involved!

Referee Paul Tierney ended up trapped in the middle of Chelsea’s pre-match huddle on the kick-off spot 😅

I've been tracking Brighton's data-driven model for years. Their recruitment strategy was a primary subject of my MSc thesis in 2023. Since then, Tony Bloom has directed key organizational changes. Seems to have reached a nexus point now. Here's my take from June 2025.