Sarah Fuller

To me, this is one of the most legit NIL/Revenue things out there (No Cap)

Big East commissioner Val Ackerman tells FOS's @achristovichh that she doesn't think college sports is going back to a pre-NIL era – despite President Trump's push for it. "Frankly, I didn't think that was a constructive comment because that's not going to happen."

Last week in Nashville, @FOS and @AUProSports brought together leaders from @espn, @MLB, @PredsNHL, @Chiefs, @togethxr, @PepsiCo, and more at Future of Women’s Sports to unpack the momentum transforming women’s sports.

Thank you @ConsciousCasey for calling this roundtable what it is! Yet another political conversation about college athletics, without college athletes.

I use Claude for 1 day and put it on Lexapro

Anyone who knows anything about #NIL is aware that the College Sports Commission is a joke. A handful of people can’t review the massive volume of deals. There’s no such thing as “fair market value” or “legitimate business interests.” Some deals are approved and many more are stuck in purgatory. If you’re waiting for CSC approval to pay players you’re falling behind.

NEW: The college sports NIL clearinghouse is facing legal scrutiny as delayed approvals and rejected deals put millions in athlete compensation at stake, via @RossDellenger💰 Story: on3.com/news/college-s…

Thank you for telling this story, @EricPrisbell . A missed moment turned into a mission, and I couldn't be more grateful for where that path has led. 🙌 @NOCAPSports

@GoStanford just made @Waymo its Official Ride-Hailing Partner. First deal of its kind in college athletics. Autonomous vehicles, on campus, picking up fans on game day. That alone is a headline. But here's what makes this story even better. Waymo's origins trace directly back to Stanford's research ecosystem and the DARPA Grand Challenges. The roots of this technology go back to The Farm. Now it's coming back as a paying sponsor. A university helped lay the groundwork for a technology. That technology became a company. That company is now paying to partner with the university's athletic department. This is much more than a traditional sponsorship. And look at what the activation actually includes. Not just a logo slapped on a scoreboard. It's autonomous rides to and from games. Custom co-branded content. Premium in-game signage. A dedicated fan activation space tied to Stanford Athletics programming. They're turning the gameday experience into a technology showcase. This is where college athletics sponsorships are headed. The old model was transactional. Put our name on your stadium, we'll write you a check. The new model is experiential. Brands want to be embedded in the fan journey, not just visible during it. Even better if you can guarantee B2B revenues on top of it (Plug @NOCAPSports) Athletic departments that understand this will unlock revenue streams that most programs aren't even thinking about yet. The ones still selling banner ads and PA reads are leaving serious money on the table. Stanford Athletics just showed everyone what a modern college athletics partnership looks like. Article link: gostanford.com/news/2026/02/2… #CollegeSports #NIL #Sponsorships #CollegeAthletics #Innovation #Waymo #Stanford

@NovaAthletics | @NOCAPSports Bringing sustainable, recurring revenue to the Wildcats to help them build championship teams 💰

Proud to announce our partnership with Villanova Athletics ✌️ Together, we’re launching a strategic revenue initiative that connects Villanova’s business network with our vetted national service providers, creating meaningful, long-term support for the Wildcats. A win for businesses. A win for @NovaAthletics villanova.com/news/2026/2/24…

"College sports just entered its billionaire era." - @EricPrisbell Last week, SMU announced that four families combined to give $50 million to their Athlete Benefit Fund through Mustang Partners. That money goes directly toward scholarships, NIL advancement, and revenue sharing. Four families. $50 million. And they're not done. They also launched the Boulevard Society with a goal to raise another $50 million by the end of 2026. This is the same program that got the death penalty in 1987 for paying players. Now they've built an integrated revenue, NIL, and brand unit with a staff of 60 people. In their first ACC season, they more than doubled football season ticket revenue. Their Mustang Club raised $65 million in cash gifts in FY2025. And back in 2023, they put together a room of donors worth over $15 billion just to get into the ACC. The irony is almost too perfect. What would have gotten SMU shut down 40 years ago is now not only legal, it's the entire business model. Overall, a $50 million donor gift isn't a scalable model for most programs. But the infrastructure SMU is building around it is. Combining sponsorships, licensing, commercial NIL, and premium hospitality under one integrated unit is the part worth studying. Schools that figure out how to build real revenue infrastructure around NIL and revenue sharing will separate from the pack. Schools that keep treating this like a side project will get left behind. We're watching the professionalization of college athletics happen in real time. And the programs with committed, coordinated capital are going to win. The question every AD should be asking right now: who are our four families? And more importantly, what are you building so you don't need them forever? Youtube link via DMN: youtube.com/watch?v=sl-dFg…

Excited to be speaking at the @FOS Future of Women’s Sports event next week in Nashville, joining the Disrupting the Status Quo panel! events.frontofficesports.com/futureofwomens…

Over the donor fatigue? We are too

Donor fatigue is one of the biggest challenges facing athletic departments today. Alumni are asked to give annual funds. Boosters fund facilities. Fans fund NIL collectives. The result is declining donations and lower retention. The solution is not asking for more. It is building alumni-owned partnerships and NIL-driven revenue models. Read more: nocapsports.io/post/donor-fat…

🚀@NOCAPSports is looking for a content editor to produce athlete-branded content! This role is ideal for someone who can design high-quality graphics and edit short-form video for athletes and brands. This is ideally one person who can do both, but open to specialists. What you’ll work on: 📸 Athlete-branded social graphics (Instagram, LinkedIn, X, etc.) 📽️ Short-form, social-first video edits 🧢 Select NOCAP brand content Contract role. Fast-moving team. High-visibility work in the college sports ecosystem. Apply below 👇 linkedin.com/posts/nicholas…

I'm shakin' in my boots, CSC.

Translation from someone who has spent years on sports-antitrust matters: our very likely illegal, non collectively bargained salary cap is being amended to add a very likely illegal, non collectively bargained luxury tax. #NCAA

NIL is not the problem. Dan points out the biggest challenge w/ the NCAA: we are trying to enforce Employment contracts, but calling it “NIL”. It doesn’t work that way 🫠

The rules are: There are no rules. That’s because the rules in place are not legally enforceable. Hope this helps