


True North Research
715 posts

@_TrueSport
Producers of BenchMark: Evaluating our emotional connection to sport & sponsors. Wave 10 is available now. Get in touch to access the insights.




McTominay. Shanks. KT. The Mayor. Proof that last night did happen ⤵️ #FIFAWorldCup | @FIFAWorldCup

A sunflower farm in Hampshire has grown a giant red rose to celebrate the #RedRoses at #RWC2025! 👏 Tap below to learn more 👇



A fitting farewell 💫

An emotional moment for Dan Evans 🥹 He saw the door and he walked through it! 🚪🚶

Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. DETAILS 👉 netball.com.au/news/na-partne…

Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. DETAILS 👉 netball.com.au/news/na-partne…

The moments you feel so proud to be both a Brit and an Aussie. Such a great team, collaboration, passion, dedication shining through. Leading to goose bumps and just a few tears of happiness! ⚽️ 🇬🇧🇦🇺 🏆🥰



70 years in the making 🥹 Newcastle’s EFL Cup victory is their first domestic trophy since the 1955 FA Cup!

“I wish women’s football (WSL) had more competition”. My daughter feels some clubs dominate, like Arsenal but she’s disappointed that there aren’t more competitive teams. Women’s sport needs more investment! Our young have moved forward, we need investors to move with them!

Yesterday’s job (aka enjoyment) was delving into the BenchMark Wave 12 results. Here are a few highlights from the Sept/Oct study… #SportsBiz #BenchMark #EmotionalConnection #Sponsorship linkedin.com/posts/georgie-…



It's right there in the lyrics. #WorthTheWait