Cameron McCarthy

@NoBSMattress Yes, As nature intended

@_cameronkm How do you use these when you're outside? Do you just spit on the street in front of everyone?

Single use sticks of mouthwash! Watch out Listerine strips

One of my better CPG artifacts. Loved Off Limits and Greg Mike. Jumped all over this. Told the founder on a call one day I had ate the cereal. She let me know I was the only one who opened it and ate the cereal 🤦‍♂️ Everyone else just kept it intact as a collectible.

Apparently Lucky Charms was invented by combining Cheerios and chopped Circus Peanuts as a test. The more you know 🌈 Hapoy St Patrick’s Day 🍀

Our 2021 Expo East backdrop now resides in my garage and I kinda wish it fit in my office

@vasajurich Are you a NFLSE listener?

@_cameronkm Me either, but he did in that simulation and I had to grab him 💪 what a steal!

Sauna drafts

Your Brand Is a Muscle Some post-expo thoughts 👇 open.substack.com/pub/consumermi…

Wish more brands added Zyrtec to products instead of protein.

Expo West always serves as my annual affirmation that I love this industry. Until next year 👋

The speed in which AI slop and AI generated posts have taken over Linkedin is wild.

I expanded on my post from this week about Truff. Check it out 👇 open.substack.com/pub/consumermi…

Not a bad list, but… It’s weird to put #1 at 11 I would take out Nosferatu, Smile 2, and Midsommar out. Put Creep, Oddity, and Speak No Evil In (og version. Move the Invisible Man up. Then we can start digging into placements a bit more.

This is a great read. Also this is making me think that peak Marvel might have been the only thing keeping us “cool” and culturally relevant in the 2010s

I’m on that good bread and Kerrygold

If Im a brand right now… I’m doing everything to utilize AI in my business OUTSIDE of consumer facing creative. If I’m a luxury brand, I’m planting my flag on the hill that we will never use AI in our creative like Aerie did. If I’m not a luxury brand, I’m sitting tight for a few more quarters to let my competitors be the first movers, as the general public still navigates their feelings around AI creative, then making a decision. This move goes against both my points.

This is what happens when a brand transitions from worrying about moving units to moving into more households. The early adopter gang is going to hate it, but the brand has already outgrown them. Just like your favorite band blowing up and not being just your thing anymore, it’s a healthy transition and something that means they are growing. This rebrand like many is inevitable if you want to keep growing.

Probably the best CPG innovation of all time, right?

Crushing our SoCal sampling activations at OrangeTheory! Great way to drive trial with high-intent shoppers. Gotta meet your customers where they are ‼️