Evan

The 80/20 of a Scroll-Stopping Hook: (bookmark this)

The 80/20 of a Scroll-Stopping Hook: (bookmark this)

Key tasks done for the day before any team or clients are even awake Leveraged timezone

2.5 years ago I started my first agency Today it’s a 40-person-strong business. Here are 21 of the most powerful lessons I’ve learned along the way:

We’ve now helped 150+ ambitious DTC brands grow, and this is just the beginning. Follow for more business, DTC and agency insights 🤝

21. To run an 8-figure business, you have to become the person worthy of running an 8-figure of business. The same applies for all levels of business.

We've halved the work required to make winning ads By getting creative with our aspect ratios.

But this tactic should work for 80% of ads, which will save you and your team a lot of time.

An important point to note is to make sure that no key visuals in the 9:16 ad are cut off 4:5 ad. If that is the case, it will have to be reformatted manually or else the integrity of the ad will be compromised.

I speak to 40+ DTC brand owners a month 97% iterate on their creative the wrong way

1. Iterate on the winning ads 2. Double down on the angles in your winning ads in your next creative round 3. Take learnings from the losing ads 4. Do more of what works, stop doing what doesn't work Simple, but not easy.

→ Create a testing campaign with an ad set for each pain point → Test with a budget suitable for your brand's AOV → Run for 5 - 7 days You will be left with some winning ads and some losing ads based on your target CPA/ROAS.