JDodd 🍄

During parental leave, I set myself the goal of rebranding and relaunching my newsletter. Yesterday, I finally did that. Welcome to Every Game a Playground: exploring creation within communities and their favourite games. everygameaplayground.substack.com/p/introducing-…

@SQM_shane Platform appeasement too. Back when we would get creators to stream on store pages, it wouldn’t lift channel growth and multistreaming restrictions at the time meant they couldn’t also stream on Twitch (if their primary). I just don’t really think it fits in the purchase journey.

@_jdodd Just seems like a box ticking exercise. IMO, it creates little to no value for the brand. It creates little to no value for the creator. And make for a worse UX as we struggle to minimize and mute upon immediately loading the page.

Game changer. Didn't know you could hide the fake live-broadcasts on steam pages. Not a fan the auto-play/sound/content that pushes down the information I'm looking for. Other than marketers, curious if this is something gamers want to see on Steam pages.

RIP to a true lord of drip, Nigel Cabourn 💔

The adaptive cover animation system in Crossfire looks genuinely amazing but I’ll always be most impressed when i hear authentic Australian accents in a video game 🇦🇺

SGF Year of the Cube 🧊

Dont really play Magic, but saw some tmnt card boosters at my local department store. Grabbed a couple “collector” packs just bc I love me some turtles, and got rung up for $270 😭 learned a valuable lesson today.

@tomwarren Sure but im not talking about dominos specifically, im talking about the agency they work with who manages their socials. Maybe the agency doesn’t care either because they have enough work as is, but if they wanted to get gaming clients, its going to be a lot harder now.

@_jdodd like I said, they won’t care. They have 3x the amount of stores of any other competitor. They rarely run marketing campaigns in the UK because they don’t need to

Unbeknownst to the fucking loser who tweeted this, they’ve likely cost their agency any future contract with a major video game publisher again. All because someone wanted to look cool to a small crowd that will never know/care about their name.

@tomwarren I was referring to the agency specifically who manages their socials and their client prospects in gaming. I don’t think anything they post in general on X really moves the needles in either direction.

@_jdodd I’d doubt dominos give a shit in the UK. They have a near monopoly on pizza delivery

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@ChrisMancil This is my punishment for waking up and hip firing a take.

@_jdodd Hey boss, I know vid games, watch me go viral! 💪🔥🔥🔥👀

@ZhugeEX The caveat being that, while overseas hiring may increase, mid-and-higher level leadership roles are being further centralised in U.S. meaning less career progression for anyone not capable of/willing to relocate.

This is something you can expect to see more of going forward. Reduction in US workforce offset by increase in overseas hiring.

@_jdodd Time to activate gear two... 😉

A week ago I left EA after being laid off earlier this year. 10.8 years, 27 games, 1bn+ UGC views, and a few too many contracts worth more than my annual salary. It’s difficult to untangle the near-one third of my life spent at this place, primarily because of the profound impact that the experiences and people I’ve met have had on my life. I’ve been able to travel the world, live in three different countries, and gain a wealth of friends along the way. Creator marketing wasn’t the field I expected to fall into - hell, it barely existed when I first joined - yet it quickly became a source of pride to have been part of the group that fought to grow the discipline within EA. Especially over the last few years, providing creators with a critical new source of income via our Support a Creator program and helping them take their passion full-time has been some of the most fulfilling work of my career. While the circumstances of me leaving aren’t what I expected, it honestly feels like the right time to move on anyway. I’ve changed a lot since July 2015, and so has this company. For now, I’m just looking forward to spending more time with my son. Thanks to everyone that made the journey so far down the Grand Line as wild as it has been. Time to chill a little before beginning the next chapter of my career. ✌🏼

@TGK_22 Too few times imo 🫂 Congrats on the new gig, btw! Great to see you moving on and up in the world

@_jdodd Thank you for your expert advice and insight in the few times we got to work together. Keep killing it! 🔥

@Mitch_Loan Thanks mate. Loved our time working together, and I’m bummed we didn’t get to more these past couple years. That’s the goal now, and I’m honestly looking forward to that freedom again. Will miss you too, let’s not be strangers.

@_jdodd You will be missed. I always saw you and your work as the future way of thinking at EA - I guess now you can be the future thinker for the industry as a whole and it will be all the the better for it 🙏 Take care of yourself and your family and I hope our paths cross soon

@HijabiHoo Thank YOU for making this best community worth fighting for! 🫶🏼

@_jdodd Wishing you nothing but the best in your future ahead! Thank you for fighting so hard for us all, we wouldn't be here without you 💜

@DejaVuDarkmist Imma take all the votes of confidence! Thank you brother 💪🏼💪🏼

@_jdodd So very sorry to hear that dude, I know you'll crush it at your next endeavor! 👏

@CrusaderTwitch God damn, you got this ol’ dog feeling emotional 🥲 Let’s catch up soon 🙏🏼

@_jdodd Unreal... you're such a pivotal part in my own career in Apex including so many other creators. Thank you for everything you've done for the community/industry. You are genuinely one of the greatest of all time

@MillsTwitch The 🐐 through and through. Love ya.

@_jdodd Absolute king in every interaction I've ever seen you in, and can't wait to see more. 👑