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Muhammad - CRO
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Muhammad - CRO
@abdullahcro_x
Senior CRO Strategist at @validareagency Increase Your D2C Brand 'Revenue, Scalability, and Profitability Without Spending A Single Cent More On Traffic.
Katılım Eylül 2021
530 Takip Edilen789 Takipçiler

If I could only optimize one page on your entire site, I would pick checkout every time.
Nobody talks about this shit:
Right before clicking "Pay Now," your customer's reptilian brain goes into full panic mode.
"Is this site safe?"
"Will my card get stolen?"
"Can I return this?"
"Do I actually need this?"
All of that. In 3 seconds. Right before the money hits your account.
Your job isn't to sell them again. They already bought.
Your job is to shut the panic down and scream "IT'S SAFE" without saying a word.
We've tested checkout more than any other page. It moves the needle every single time.
It's the biggest lever on your entire store. And most brands ignore it completely.

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Lessa Sleep generated $36million in 2024 in online sales.
I analyzed their full DTC funnel and today I'm exposing everything:
> Ads
> Homepage
> Product Page
> Cart
> Checkout
Want the full teardown?
Like + comment "CRO" and I’ll DM it to you.
Repost for priority access.
Must follow so I can send it!
GIF
English

I noticed you’ve selected wellness. In wellness, you have to find the product first.
Let’s take ashwagandha as an example.
Start with one product and test multiple angles around it:
stress relief, better sleep, hormone balance, energy, anxiety, focus.
You’re not testing the product at first, you’re testing demand through angles.
Once you find a winning angle, then double down: build better creatives, refine the offer, and scale.
After that, expand to other products using the same validated angle framework.
Stress relief - creative worked?, build listicle or advertorial.
(Try learning about awareness levels)
Now you can work semantic operations, like going deep in stress relief.
Im not a guru, but just doing CRO for a long time.
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@abdullahcro_x this is really helpful
would you test multiple angles for the same product first or multiple products with one angle?
English

At checkout, anxiety peaks.
The user is almost ready to buy…
But this is when doubts creep in:
“Is this site legit?”
“Can I trust them?”
“What if it doesn’t work out?”
Checkout is not the time to go silent.
Reassure buyers by showing:
✅ Money-back guarantees
✅ Testimonials or reviews
✅ Why they should choose YOU, not the competition
Calm the brain, conversions go up.

English

Cold traffic doesn't know you.
They don't trust you.
They compare you to everyone else on price.
The only way to win cold traffic without competing on price is to make your offer feel so loaded with value that the price seems almost irrational not to pay.
Here's exactly how you do it →
Take everything you already offer (or can easily add) and itemize it.
Price each piece individually.
Then collapse it all into the core offer as "free."
Suddenly, their brain stops doing price comparison.
It starts doing value math instead.
"Wait… I get X, Y, and Z… and it's all included?"
That's the moment the sale becomes easy.
Even when you discount, you're not competing on price.
You're competing on value.
You just reframed what they were already getting.
Game over.

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AI Sales Agents has now become one of the most powerful elements of CRO.
This test is the perfect example.
We added interactive questions based on the product.
Once an question is clicked, an AI Sales Agent opens up and answers the question.
It's such a good way to tackle objections and educate the customer.
This is a much more effective way than having the support bubble in the bottom corner of the website.



English

shit I can't understand if this is AI or I'm retarded
Andreea Diac@andreeaecom
ONE WEEK of building an ecom brand with 0 experience ok guys, week 1 done. learned more in 7 days than I expected taking it more seriously now. some things move slower than planned but we're moving. won't sell anything I haven't tested on myself first! we're one week in.
English

Hey Maxbone, if I were you I’d test this 👇
That post-cart section is eating up a ton of valuable space — without adding much value.
Here’s what I’d do instead:
• Compress the MonkProtect + Subtotal area so it doesn’t dominate the screen
• Remove the floating star icon — it’s visually loud and doesn’t help conversion
• Drop the “Shipping, taxes, and discounts applied at checkout” line (it’s generic, adds zero clarity)
• And instead, add a clear, reassuring shipping detail:
📦 Ships by October 21, 2025
Here’s why this works:
Right after someone adds to cart, their brain enters “should I go through with this?” mode.
They're scanning for certainty and trust.
By tightening this section and adding a clear ship date, you:
→ Reduce friction
→ Increase trust
→ Nudge them closer to conversion by removing any guesswork
Clear info. More conversions.
Test it.

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