ABX Advertising Benchmark Index

ABX Sports Impact Index™ - Unveiled at the 2025 ANA Masters of Marketing Conference – What drives ROI in Sports Advertising? Powerful insights to maximize your returns. Learn more. bit.ly/SportsImpactIn… #abxadvertisingbenchmarkindex #sportsmarketing #sportsadvertising #sports

Watch "Missing The Modern Man In Advertising? How to Evolve Male & Female Interactions to Drive Creative Impact”, presented by @ABXindex & SeeHer/@ANAmarketers (bit.ly/modernmale) Discover how their interactions with females, can drive better business results.

Did you know that consumer brands are leaving trillions of dollars behind by ignoring Gen X women? Learn more in this ABX Advertising Benchmark Index blog. #GenX #womenempowerment #advertisingeffectiveness adbenchmark.com/resources/blog…

Do highly creative ads always produce results? It depends on what the desired results are. ABX did a deep dive analysis of the highly creative new Flonase 'Bridgerton' video. adbenchmark.com/resources/blog… @Haleon #bridgerton #haleon #flonase #abxadvertisingbenchmark #adeffectiveness

Portraying women in a positive fashion in advertising is extremely important, especially because they drive 70-80% of all consumer purchasing decisions, as shown in this @ABXindex blog. adbenchmark.com/resources/blog…

ABX examines targeting young women in advertising, at an event that traditionally targets a Gen Pop Audience. At @SuperBowl 2023, @elfcosmetics ran the first-ever cosmetics ad. In 2024, e.l.f. Cosmetics, @NYXCosmetics, and @Dove ran ads. adbenchmark.com/resources/blog…

@DebbieLaskeyMBA @ajeffrey1 @DebbieLaskeyMBA has written a great post assessing @ABXindex syndicated advertising effectiveness measurement during Covid and the balance between #BrandStorytelling and #Brand Experience based on 300k measured ads by @ABXindex. See #DebbieLaskeysBlog #brandtip.

The brand has to be the hero of your story. ~Gary Getto, Pres of @ABXindex #BrandStorytelling #BrandExperience (my thx to @ajeffrey1 for the assist!) >more on #DebbieLaskeysBlog at DebbieLaskeysBlog.com #brandtip

When Things Hit the Fan, Great Ads can Clean up the Mess bit.ly/31s9QUR From 2015 to 2020, changes in creative and messaging helped reverse the disaster. See how the creative evolved! #advertising #marketing #chipotle #restaurants #adeffectiveness

Radio - More Bang for Your Buck? bit.ly/3E3OoV5. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

Radio - More Bang for Your Buck? bit.ly/38Veknc. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

Radio - More Bang for Your Buck? bit.ly/3lfx9Y4. See 3 pairings of Radio and TV from #Kroger #Chick-fil-A and Arby's.

Best Television Spot Lengths bit.ly/3wt8Vy0 - TV spot creative effectiveness show :15's are best for FMCG brand while :30s are needed for Automotive. #advertising #analytics #adeffectiveness #marketing #automotive

Best Television Spot Lengths bit.ly/3xciSjo - Short TV spot lengths are best for certain categories in revenue per dollar spent. #advertising #analytics #adeffectiveness #marketing #brand #TV

Best Television Spot Lengths bit.ly/3goapEk - Depending on your category, TV spot lengths make a huge difference in revenue per dollar spent. #advertising #analytics #adeffectiveness #marketing #brand

Successfully Portraying Women in Ads in the US, UK, Germany and Japan bit.ly/3vKUyom - see how it is done in four different countries #advertising #branding #adeffectiveness #seeher #unstereotypealliance #marketing

Successfully Portraying Women in Ads in the US, UK, Germany and Japan bit.ly/34LlDfe - see how it is done in four different countries #advertising #branding #adeffectiveness #genderequality #seeher #marketing

Measuring ad creative and weighting each with spend will greatly increase correlations to #brandlift type outcomes. #advertising #MarketingStrategy @ajeffrey1