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New app is live!
I made the viral swipe trend into a real game
Will attempt to grow this to 10,000 downloads by Christmas :)
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Adam Lyttle
19.7K posts
Adam Lyttle
@adamlyttleapps
indie app dev is my special interest
Melbourne, Australia Katılım Temmuz 2007
1.1K Takip Edilen51.9K Takipçiler
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@adamlyttleapps @Apple Think there’s a setting to require password for downloads
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Something changed in the App Store recently
Apple Arcade games no longer need a password to download
So the kids keep downloading games on the Apple TV nonstop now
Please @apple make it stop
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Well, we have lots of games on the tv now I guess 🤷🏻♂️
Adam Lyttle@adamlyttleapps
Something changed in the App Store recently Apple Arcade games no longer need a password to download So the kids keep downloading games on the Apple TV nonstop now Please @apple make it stop
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A lot of people want to catch up
I was thinking 15 max. Like who would want to travel out of their day for a bbq?
My place isn’t big enough
I’ll work out a better plan
Adam Lyttle@adamlyttleapps
Meetup at my place Melbourne indie devs dm me Let’s have lunch at my place on Wednesday I just got the starlink setup. Getting a new bbq. Want to make local friends My shout 🥪
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@f_hanshaw @Apple Happening on my phone
On my Apple TV
and on my fiances phone too (seperate account but we are both under the same Family account)
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@adamlyttleapps @Apple interesting that sounds like a potential security issue/bug if you specifically have it set to need a password.
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@adamlyttleapps Would love to but unfortunately going to be out of country.
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Meetup at my place
Melbourne indie devs dm me
Let’s have lunch at my place on Wednesday
I just got the starlink setup. Getting a new bbq. Want to make local friends
My shout 🥪
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@athcanft Do you usually take note of the recommendations they provide?
I’ve been finding a lot of them don’t help
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@henrytirla Time zones are so hard in Australia
I’m usually having to be up at 3am
Or everyone else needs to be up at 3am
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@r0bThePirate Not just ads
UGC
TikTok/reels
Build a following
SEO
etc
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It took 6 months for my game to even rank on App Store searches
For past 6 months it didn't even break the top 200 spots. Now it's appearing and slowly increasing.
My strategy was simple: see what impact a viral launch has on app store rankings. I was disheartened to see no movement.
But maybe there is a lag.
Adam Lyttle@adamlyttleapps
New app is live! I made the viral swipe trend into a real game Will attempt to grow this to 10,000 downloads by Christmas :)
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@skyirezumi @pcshipp Yes, but… $500 is a massive constraint
Spend that on an ad campaign and you won’t leave metas testing phase
Best to spend on top of funnel. Product feedback and creative testing
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@adamlyttleapps @pcshipp boosting posts is the worst thing you can do haha, that's just burning money imo. You need to have solid attribution and select conversion
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@adamlyttleapps Don't you think every day it's harder to have an app with great user growth and good revenue? My apps with more revenue are the ones I released 3 years ago. This year I released 3 apps much better than the oldest ones but I have 0 impact. Is this because of vibe code?
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@stafa_san @pcshipp From my experience you need a lot of ad spend to learn
Most of that learning for me is the creatives and the apps value proposition
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@adamlyttleapps @pcshipp Thank God, I was right about not spending all my budget on Appstore and Facebook ads.
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The most important part of ads is the creative
I would suggest it’s harder than you think to one-shot a creative that pulls the numbers you quoted
Trying a few different creatives by boosting the organic content is a good way to collect data about what creatives work
It’s easy to post, easy to boost, and you get feedback instantly.
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@adamlyttleapps You make it sound like all indie app developers live in a cave and don’t interact with society. 😂
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@adamlyttleapps Maybe that’s an opportunity for you to focus on the fact it’s real photos used?
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Another interesting observation:
Lots of comments are anti-AI
This app doesn’t use ai but the assumption is that it does
Possibly because I used ai to generate the creative
But the growing sense I get is that people are sick and tired of ai content in their feed on instagram
Adam Lyttle@adamlyttleapps
Day 16 of banging my head against a wall with meta ads App is appealing to 65+ demographic But this comes with its own challenges: 1. How likely are they to subscribe/pay? 2. Is the onboarding too complicated? 3. If text size is bumped way up does the app still work? 4. Are older generations more cautious about apps or less? 5. Are they accidentally clicking on the ad? (Some comments are older people trying to message their family within the comment box?) Unsure if this is a viable segment to target My intuition says payment / subscription is done through a gatekeeper (son, daughter, grandchild) Targeting that demographic with intention of appealing to 65+ seems like a better model. But that seems tricky. We’ll see where it goes 🤷🏻♂️
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@MeanRaw Those “enhancement” ads don’t seem to work
I turn it off immediately
Adam Lyttle@adamlyttleapps
I’ve been A/B testing meta enhancements (their ai making “improvements” to my creative to increase conversions) And… I don’t think it works 😂
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@adamlyttleapps Doesn’t it create a video from an image? Did you do it without using AI?
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@indiesoftwaredv Are you linking to a landing page or the App Store listing itself?
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$201 in Meta Ads → 606 installs
CPI: $0.33
Most expensive ad: iOS at $1.53/install
Cheapest ad: $0.17/install
Same creative, different audience
The audience IS the ad
Should I keep running it?
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