AdQuick

Out-of-home (OOH) advertising just got a whole lot easier. Say goodbye to RFPs and slow-moving contracts. AdQuick Go is the first self-serve platform built specifically for enterprises and distributed teams to plan, book, and launch OOH effortlessly.

We’re launching our next major new product live from SF tonight. I think this one will be interesting even for those with no need for Fin. Will be a great demo of what the future of work software will look like. Stream starts at 6.15pm PT. fin DOT ai SLASH hello

Great airline at juxtaposing prices to get in to World Cup games versus actually flying to country.

"You customers don’t just judge you on your output — they factor in the process behind it. In a marketplace where slick shortcuts abound, effort signals integrity." marketingweek.com/why-it-works-b… [via @MarketingWeekEd]

The internet is changing, and once again brand will separate the winners from the losers adquick.beehiiv.com/p/a-return-to-…

The performance story of OOH keeps getting stronger adquick.beehiiv.com/p/the-performa…

Happy Wednesday. On today's show: - @mlevchin (Affirm) - @zebulgar (Varda Space) - @RichardSocher (Recursive) - @Joubinmir (Roadrunner) - @IamBrandonHill (Vori) - @NateTepper (TrueShort) - @romanchernin (Nebius) See you on the stream.

Spotted in the NYC subway. “Zero screen time.” An iPod Shuffle ad in 2026. When we built the iPod, the goal was the technology disappeared and you could have your music wherever you were. 1,000 songs in your pocket. Now we’re living through a moment where people are actively looking for ways to disconnect from the infinite feed, algos, and constant notifications. That doesn’t mean technology is bad. It means the best technology understands when to step back. Not every problem needs another screen, another menu, or another layer of complexity. Constraints create freedom (read: @DavidEpstein new book Inside the Box). And often removing features creates a better product than adding them. The future of technology shouldn’t just be more engagement. It should help us be more human.

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up modernretail.co/marketing/hein… [via @modernretail]

On a previous episode of the Madvertising podcast, we asked @herrmanndigital about some common mistakes startups make when starting to scale up acquisition. See a short clip from the show below.

McDonald’s CEO says strong marketing paired with value will drive real business results, even as the business braces for more inflation pressure. marketingweek.com/mcdonalds-mark… [via @MarketingWeekEd]

"Nearly 6 in 10 U.S. adults recall recently seeing an OOH ad for a major sporting event, and of those, 90% took real-world action, whether by watching the game, talking about it with friends, or engaging on social media." oaaa.org/news/ooh-power… [via @YourOAAA]

“what works in marketing changes every few years and you have to be adaptable. Your old playbook gets outdated." I tend to think this is totally wrong and it explains a lot You can take a marketing playbook from 1930, tweak it and it would be far more impactful than most modern marketing thinking. It’s an interesting conversation. What changes, what stays the same , and what things can be navigated by new tactical changes to long understood strategic foundations

Brand marketing investment is your secret weapon adquick.beehiiv.com/p/brand-market…

On my drive home from work…

It feels like every other launch is faked now The comments and QTs are all fake accounts with fake followers, barfing out AI content to simulate an ecstatic reception for their cluelyslop launch video It’s perpetrated by a fungal bloom of agencies that prey on nervous founders to sell fake engagement If you’re planning a launch, I hope you take this reassurance: it is far better to get fewer clicks from real people than to go “viral” for an audience of bots. The latter will never pay for your product. They can’t. They don’t exist.

Happy Friday. On today's show: - @bchesky (Airbnb) - @joshuareeves (Gusto) - @JonnyNemo (Sweetgreen) - @zalzally (Refactor) See you on the stream.

It's still early days for AI, experiment more to discover what works for your unique organization adquick.beehiiv.com/p/building-a-c…

There are few cooler feelings in marketing than seeing your brand come to life

TBPN Takes Over Los Angeles with Bold OOH Advertising Campaign adland.tv/tbpn-takes-ove… [via @aripap / @adland]

There’s a lot of alpha in putting your ego aside by being willing to be cringe, willing to fail in public, willing to ask for what you want and face rejection, etc.