Tony Fadell

Couldn’t be happier or more humbled. #BUILD is a @nytimes Bestseller. I learned A LOT writing #Buildbook w/the best co-writer I could’ve ever dreamt of @dina323 nytimes.com/books/best-sel…

Knowing your destination lets you self-prioritize and make decisions about what you're doing and how you're doing it. But, it's also bigger than that. You want to make sure the direction you're headed in still feels right-that you still believe in it. - #BUILD Chapter 1.4 Don't (Only) Look Down

Before you decide to be a manager, you should think hard about whether it's the right path for you. Because you don't have to do it. Especially if you don't really want to, but believe the management ladder is the only way to move up in your career. A lot of people shouldn't be forced into management – if you're really not a people person, or you only want to focus on the work, or you thrive on having regular day to-day successes and accomplishments and the murky maybe-your-team-will-succeed-one-day-style of management is less motivating to you. - #BUILD Chapter 2.1 Just Managing

The #iPod is back! It never really left… Not because Apple relaunched it. But because people are digging them out of drawers and sharing their iPod with their kids, younger siblings, or nieces/nephews.  Why the resurgence of the #iPod No notifications. No feeds. No algo deciding what you should hear. iPod = 1,000 songs in your pocket (THEN and NOW!) One job. Done well. Whether or not Apple ever revives the iPod as a new product, the lesson isn’t about a device, it’s about why focus matters. We need to remember why the iPod worked and was so loved and is still loved. @KalleyHuang @nytimes 🙏 nytimes.com/2026/03/01/tec…

It's all too easy to turn 1:1s into friendly chats that go nowhere, so you need to have a process for your teams meetings, your weekly meetings with individuals should have an agenda, a clear purpose, and should be beneficial to both sides. You should get the info you need about product development and your team members should get insights into how they're doing. Try to see the situation from their point of you – talk about their fears and your own concerns out loud, reframe your thoughts so they can hear feedback, understand the goals, clear up ambiguities or concerns. And don't be scared of admitting that you don't know all the answers.

- #BUILD Chapter 2.1 Just Managing

Beyond thrilled to be sitting down at the Commonwealth Club in SF next Thursday (26th) with the one and only Michael Lewis to discuss my new book. I hope you can make it, & I will do all I can to make sure we hear from him as well! commonwealthclub.org/events/2026-02…

The one & only @tfadell was one of the key influences in "pushing" me to write a book. "You have to! Best thing I ever did." He was referring of course to Build. Considering all Tony has accomplished, that landed hard. Thanks for the inspiration. a.co/d/0d4wk8FX a.co/d/05M0cR0z

MUST-READ! just released. instant #1 best-seller for finding success in LIFE (@tfadell + @bgurley + @wolfejosh + @altcap + Sam Steinman) amazon.com/Runnin-Down-Dr…

Order and read immediately! 👏 @bgurley Runnin’ Down a Dream launch day let’s gooooo!

PMs don’t just ship features. They kill them. Shipping isn’t the job. Shipping the right product is. A great PM doesn’t fall in love with the roadmap. They fall in love with the problem and have the guts to say: This isn’t solving it. This adds complexity. This doesn’t matter. Every feature, setting, UI, element should fight to exist. At Nest, we had one rule: If you can’t explain why it matters, it doesn’t ship. You had to tell us the why. The reason a real person would care. That one rule killed dozens of features.

"If you make it they will come" doesn't always work. If the technology isn't ready, they won't come for sure. But even if you've got the tech, then you have to time it right. The world has to really want it. Customers need to see that your company solves a real problem they have today- not one that they may have in some distant future.

- #BUILD Chapter 1.2 Get a Job

A viable early-stage company isn’t defined by funding, headcount or a slick deck. It’s defined by clarity- on the pain, the customer, and why the customer will pay to fix the pain. If you don’t have that yet, you’re not early stage you’re pre-clarity. Capital doesn’t create clarity. It just makes confusion more expensive.

We could all use more real talk these days. Thanks @EricNewcomer @NewcomerMedia for an honest and interesting conversation. We break down today’s incentives, constraints and second-order effects in tech, AI and hardware. If you’re a systems thinker, I hope you enjoy this one…

We don’t need more startup theatre. We need more innovators quietly building and shipping products that feel like magic. Building trust > buzzword filled posts.

.@Ledger Nano Gen5 is here! And 13 custom-designed icons from the legendary @SusanKare These tiny metal badges slot into the device and let you express who you are. As she calls it “a little hello.” A way to express yourself and make the Nano Gen5 truly yours!   Great products are 50% rational functionality and 50% emotional engagement!   Nano Gen5 brings superpowers to your hands — securely managing your digital world — while making the experience more personal, approachable and human.   That’s how communities grow: one little hello at a time! Welcome to the @Ledger family Nano Gen5 and @SusanKare

Congrats @simberobotics and @greyparrotai on making @FastCompany Most Innovative Companies Lists for 2025! Simbe is #1 in the #Robotics & #Engineering category! And #28 on the 2025 World’s 50 Most Innovative Companies list overall. Giving #retailers accurate, real time shelf visibility. No more data deserts: Simbe makes sure products are always on the shelf. Greyparrot is #5 in the 10 most innovative companies in Europe, Middle East and Africa. Greyparrot turns trash into treasure, transforming #waste management with their waste intelligence. Unlocking critical insights in sorting facilities to categorize waste and reduce landfill at scale. 111 waste categories and growing- #recycle more, waste less!

.@lumafield gives engineers X-ray vision! I wish we had this when we were building the #iPod and #iPhone. Imagine a doctor trying to see a broken bone without an X-ray. Before @lumafield that’s exactly what engineers were stuck with trying to see inside their own products. @lumafield now lets teams catch hidden defects and analyze, optimize, and perfect products faster than ever before. This is a fundamental shift in how we build, test, and bring products to market. Congrats to the @lumafield team!

The human brain is fascinating 🧠 nature.com/immersive/d415…

As I've been saying... paywalls, logins will be everywhere. technologyreview.com/2025/02/11/111…

Merci beaucoup! @LesEchos @DumeauSarah #BUILD #BuildBook #Entrepreneurship #mentorship #technology « N'ayez pas peur » : les cinq leçons de management du père de l'iPhone #utm_source=le%3Alec0f&utm_medium=click&utm_campaign=share-links_x-social-network" target="_blank" rel="nofollow noopener">lesechos.fr/travailler-mie…