Yoshihiro OKADA
21.5K posts

Yoshihiro OKADA
@adreamgoeson
サッカー観戦と古書店めぐりと水槽レイアウトと広告運用が好きです。 LIFT / Anagrams / SVP Tokyo / exGoogle / exATARA / exFFG / exRewire / Zweigen Top Partner
金沢 Katılım Ekim 2007
531 Takip Edilen2.6K Takipçiler
Yoshihiro OKADA retweetledi

Ahead of GML, we’ve got some AI Max updates to share. Here’s a look at 3:
🛍️ AI Max is coming to standard Shopping campaigns
With AI Max for Shopping campaigns enabled, your Merchant Center data can power more relevant ads in complex, conversational searches.
It can also extend your Shopping campaigns to text ad formats when relevant to shopper intent. Just as in Search, AI Max is a one-click opt-in in Shopping campaigns.
Text customization generates ad copy with specific details pulled from your Merchant Center data.
With final URL expansion (FUE) enabled, it will choose the relevant landing page based on the searcher’s intent and tailor the ad copy via text customization.
This setting also enables your Shopping campaign to serve in text ad formats when determined to be the best experience for the searcher.
Additionally, text customization for Shopping ads is coming to Performance Max. This creates feature parity with AI Max for Shopping on Search inventory while maintaining reach across all Google inventory.
1/3
English
Yoshihiro OKADA retweetledi
Yoshihiro OKADA retweetledi

Two economists just published a mathematical proof that AI will destroy the economy.
Not might. Not could. Will — if nothing changes.
The paper is called "The AI Layoff Trap." Published March 2, 2026. Wharton School, University of Pennsylvania. Boston University. Peer reviewed. Mathematically modeled.
The conclusion is one sentence.
"At the limit, firms automate their way to boundless productivity and zero demand."
An economy that produces everything. And sells it to nobody.
Here is how you get there.
A company fires 500 workers and replaces them with AI. A competitor fires 700 to keep up. Another fires 1,000. Every company is behaving rationally. Every company is following the incentives correctly. And every company is building a trap for itself.
Because the workers who were fired were also customers.
When they lose their jobs faster than the economy can absorb them, they stop spending. Consumer demand falls. Companies respond by cutting costs — which means automating more workers — which means less spending — which means more falling demand — which means more automation.
The loop has no natural exit.
The researchers tested every proposed solution. Universal basic income. Capital income taxes. Worker equity participation. Upskilling programs. Corporate coordination agreements.
Every single one failed in the model.
The only intervention that worked: a Pigouvian automation tax — a per-task levy charged every time a company replaces a human with AI, forcing them to price in the demand they are destroying before they pull the trigger.
No government has implemented this. No major economy is seriously discussing it.
Meanwhile the numbers are already tracking the curve. 100,000 tech workers laid off in 2025. 92,000 more in the first months of 2026. Jack Dorsey fired half of Block's workforce and said publicly: "Within the next year, the majority of companies will reach the same conclusion."
Nobody is doing anything wrong. Companies are following their incentives perfectly. That is exactly the problem.
Rational behavior. At scale. Simultaneously. With no mechanism to stop it.
Two economists built the math. The math leads to one place.
Source: Falk & Tsoukalas · Wharton School + Boston University ·
arxiv.org/pdf/2603.20617

English
Yoshihiro OKADA retweetledi
Yoshihiro OKADA retweetledi
Yoshihiro OKADA retweetledi

6月くらいにYahoo!のAPIでレスポンシブ検索広告のアセット単位パフォーマンスが確認可能になるらしい
ads-developers.yahoo.co.jp/ja/ads-api/ann…
日本語

DSAもついにサンセット
動的検索広告→部分一致キャンペーン→P-MAX/AI MAX統合という順でキーワードレス検索の変遷を見てきたけど、これほど技術の進歩が精度に直接影響してきた広告もないと思う
でも構造化された巨大サイトほどDSAの役割は今後も確実にあった。だから残念
blog.google/products/ads-c…
日本語
Yoshihiro OKADA retweetledi

【tricot新体制に関するお知らせ / Announcement on tricot’s New Management and Label】
ご一読ください。
tricot-official.fanpla.jp/news/detail/76…

日本語






