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the software industry is dying
my company fired 1400+ developers last year
SaaS founders are trying to control their fate
most will end broke
studied 50 SaaS founders:
- 38 bankrupt within 6 months
- 12 printing money
here's what's happening:
broke founders built in silence
launched to crickets
rich founders built audience first
$1k+ MRR in first month
hijacked the strategies of the 12 winners
same patterns every time
what they do is so easy
i'm actually insulting you by writing about it
(after all you're not stupid not to observe by yourself)
here's what they do:
PHASE 1: build fast
MVP in under 1 month
full of bugs
2-3 features
zero feedback
done beats perfect
PHASE 2: promote like your rent depends on it (it probably does)
i will reveal how rich founders attract buyers
they might sue me for this
start taking notes
here's what your NEED to post:
- 20% top of funnel (trends, hot takes) → attract strangers
- 70% middle of funnel (buyer problems + solution) → build trust
- 10% bottom of funnel (CTAs, free trials) → convert
attract → expose problem → position product as solution → sell
reward first customers with lifetime discounts
they become your marketing team for free
simple?
38 founders still skipped it
PHASE 3: feedback loop
customers leave testimonials → post them → more customers
customers complain → take notes → improve product
every interaction becomes content or improvement
PHASE 4: scale
you already have audience
you already have customers
you already have trust
raise prices
keep improving
add features
launch next SaaS to same audience
this is what the winners do
repeat phase 2 over and over
the money follows
an infinite money machine
don't know what to post?
i built an AI prompt that gives you content ideas
comment "prompt" and I'll send it
must be following to DM
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