andrew engler

This HOA just cut their premiums by 33% in one of the highest-risk fire zones in Tahoe. Now they are saving $400K yearly, even as rates climb. RockRose is helping hundreds of communities do the same. The Tahoe Daily Tribune covered how it happened: tahoedailytribune.com/news/how-an-in…

129,000+ structures destroyed by wildfire in the US since 2005. But acres burned is still how we measure impact. That metric hides the real cost. (Headwaters Economics, updated 2025)

Better translation leads to better pricing.

Homeowners: We'll help you mitigate wildfire risk AND lower your premiums. RockRose clients save an average of 21% on their FAIR Plan premiums through verified wildfire mitigation. Want to know how much you could save? Get your free estimate: rockroserisk.com/start

The companies winning in wildfire risk aren't trying to be everything to everyone. They're choosing a lane - proactive mitigation - and building a value chain around it. That's what we do at @RockRoseRisk. Follow me @aerockrose for more frameworks on risk, strategy, and building what others won't.

In 2017, Harvard professor Michael Porter gave a 72-minute masterclass on why most companies fail at strategy. His frameworks: - "There is no best company" - The IKEA test he hated every minute of - Why happy customers mean you're in trouble 12 lessons on strategy:

Lower-priced homes are significantly more likely to be destroyed during a wildfire than higher-priced homes in the same fire perimeter. Wildfire is not random. It is regressive. (Conlisk et al., PLOS ONE, 2024)

Some clients save $400,000 to $900,000 annually on premiums.