Aurélien Galas
6.6K posts

Aurélien Galas
@aeurelg
Mass distribution strategist Owner @clipperz.clipping (+200 clippers) → Gestion de campagnes de clipping 🧠 La vraie valeur est sur YT
Bordeaux, France Katılım Ekim 2015
467 Takip Edilen563 Takipçiler
Aurélien Galas retweetledi

Aurélien Galas retweetledi

30% of the best performing content on tiktok right now is slideshows
a year ago that number was basically 0%
and from our campaign data on Content Rewards, slideshow content is outperforming video content in the same campaigns.
higher views, longer session times, better engagement
this is how slideshows are printing:
a video has one shot to hook you. if the first 2 seconds miss, you swipe. gone
a slideshow has multiple hooks.
every slide is a new chance to grab attention. slide 1 doesn't hit? slide 2 might
and b/c the format requires swiping, the viewer is physically ENGAGED w/ the content.
swiping is an active behavior. the algorithm measures it
active engagement signals are weighted heavier than passive video watching
there's also the production angle
slideshows are 10x faster to make than videos. you can build a 5-slide carousel in 3-4 minutes. half the time it takes to edit one video clip and the slideshow has more surface area for text, more hooks, and more opportunities for sharing
and the brands are catching on.
we're seeing slideshow-specific campaigns on Content Rewards now
instead of "clip this video w/ a strong hook," the blueprint is "create a 5-7 slide carousel using these images and this copy"
the clippers who learn to produce slideshows fast are going to have a real edge.
the format is newer, there's less competition, and the data already shows it wins
the platforms want this format b/c it increases session time.
more swipes = more time in app. so they're going to keep pushing it algorithmically
if you're only making video clips rn you're ignoring the fastest-growing content format on the platform
we're in the slideshow era
English
Aurélien Galas retweetledi

The thing about europe is that you get to live like this for 4 months and the rest is just full on depression and amnesia
ruben@rubentothewild
peak euro living
English
Aurélien Galas retweetledi

Vous vous souvenez quand on flippait à l'idée d'installer par mégarde un cheval de Troie sur son ordi ? Aujourd'hui on paye pour.
Hasheur@PowerHasheur
20M de vues en quelques heures. Claude lance un agent (Cowork) qui prend le contrôle de votre macOS et exécute ce que vous lui demandez. On est passé d’ « OpenClaw », à une situation où tous les géants du secteur proposent une solution plus ou moins similaire, ou vont le faire, en moins d’un mois
Français

FIT2GO
En Thaïlande je mangeais ça midi et soir avec les brownies, mais quel délice !
C’est la seule chose qui me ferait remettre un pied à Bangkok
Il nous faudrait ce concept en France, il existe des choses similaires aux UAE Kacal Fit slice etc
totoche@totoche
Même à Bangkok, on tient la diet. Et ce soir c'est : Poulet à l'orange, riz et légumes. Macros affichées, calories comptées, protéines au rendez-vous. Zéro excuse.
Français


