Alexandra Zeevalkink

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Alexandra Zeevalkink

Alexandra Zeevalkink

@aezeevalkink

Co-founder | Editor-in-Chief | Marketing expert ...always looking towards the future

London Katılım Ağustos 2009
1.2K Takip Edilen809 Takipçiler
Alexandra Zeevalkink retweetledi
The Subthread
The Subthread@thesubthread·
Our first Salon took place in Soho earlier this week. thesubthread.com 🕺💃🍸🥂🧉
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The Subthread
The Subthread@thesubthread·
Clippy is back… well, kind of. 👀 Microsoft’s new Copilot avatar, Mico, hides a familiar face - and it might signal a comeback for brand mascots. Familiarity still builds trust, even in a world chasing the next new thing. Link to the story in the comments.👇
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Alexandra Zeevalkink
Alexandra Zeevalkink@aezeevalkink·
I absolutely loved that our first @thesubthread event brought such a great group of people together - people who made new connections, got inspired and had fun. We're plotting our second one now, so DM me if you want in.
The Subthread@thesubthread

We did a thing, and it was very cool. On Tuesday, we packed out a pub in Soho for our first Subthread live session – more than 40 people, lots of fun, connections made and great post-event feedback. Not bad for our first go. Huge thanks to everyone involved.👊

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The Subthread
The Subthread@thesubthread·
🧠 @NotebookLM isn’t about finding more information - it’s about getting more out of what you already have. In the latest Productivity Playbook, @RichHewes explores how marketers and strategists are using it to turn research overload into clear insight. thesubthread.com/featured/the-p…
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emmi ✶
emmi ✶@soggyburritowu·
made an update to my digital garden, you can water the plants now 𖡼.𖤣𖥧𖡼.𖤣𖥧 (check it out at my portfolio footer)
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Alexandra Zeevalkink
Alexandra Zeevalkink@aezeevalkink·
Got to say, Apple really impressed me with the new Apple Vision Pro but I still can't see myself wandering through the house like this without freaking out the little one...
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Alexandra Zeevalkink retweetledi
The Subthread
The Subthread@thesubthread·
Are you a brand leader, marketer or creative based in London? Join us for Future Makers Live: an evening of conversations, connections, and celebration at the intersection of creativity, technology, and innovation. 📅 21st October, Soho, London 👉 Register here luma.com/kq3g5cku
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Alexandra Zeevalkink@aezeevalkink·
Take that USA, England does Halloween too 👻
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Alexandra Zeevalkink retweetledi
The Subthread
The Subthread@thesubthread·
New on The Subthread: cultural strategist Joey Zeelen from Studio ØUTLIER on why “what’s trending?” is the wrong question. Fast culture = memes and formats. Slow culture = values, habits, feelings, i.e. the stuff loyalty’s built on. Link in the comments.
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The Subthread
The Subthread@thesubthread·
"All brands have to show up as entertainers". Eugene Healey at @paradigmssummit @Frontify Check out the full story on Structuring for Creative Scale in the comments below.
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Alexandra Zeevalkink retweetledi
The Subthread
The Subthread@thesubthread·
🚨 CMOs get pitched 20–30 martech tools a day. Most are noise. @Unilever's Rachelle Schuimer shows how to cut through: focus on strategic fit, scalability, impact, and the future. Because 22,000 assets a year means nothing if quality and learning don’t scale with it. Link to the full story by @aezeevalkink in the comments below.
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Alexandra Zeevalkink retweetledi
The Subthread
The Subthread@thesubthread·
Check out @HannahBowler's debrief on the recent @paradigmssummit @Frontify Her key takeaways: 🥡 Legacy media has to master the creator economy, its survival depends on it 🥡 Soon a brand could be run by AI but it would miss meaning, context and soul 🥡 Brand needs to become the entertainment department of the business 🥡 There can be no innovation without good leadership 🥡 Consistency shouldn't come at the price of distinctiveness Sign up now! Link in the comments 👇
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The Subthread
The Subthread@thesubthread·
Register your interest to join our first IRL event "Future Makers Live" on the 21st October in London. Limited space available. luma.com/kq3g5cku This event is specifically for brand leaders, marketers, innovators and creatives.
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Alexandra Zeevalkink@aezeevalkink·
Yay, love a new gadget. Let's get this show on the road 😍
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Rich Hewes
Rich Hewes@RichHewes·
I don’t want more productivity hacks. I want tools that actually give me time back. That’s why the @thesubthread are starting a new series: The Productivity Playbook. In each piece, we’ll share tools and ideas that really matter for marketers, creatives and founders. The first one? @meetgranola - an AI meeting notes app that doesn’t just transcribe, it captures decisions and actions. The things we usually forget. Meetings aren’t going away. But how we use them can change. Kicking off the series here: link in comments 👇 #productivity
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Alexandra Zeevalkink
Alexandra Zeevalkink@aezeevalkink·
The new teaser trailer for Culture Code is live. It’s @thesubthread's new podcast about the wild places where art, design, and tech collide (and how that shapes culture). Would love to know what you think. And if you’re working at the edge of creativity, let’s talk.
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The Subthread
The Subthread@thesubthread·
🎨 From acetone slides to AI prompts… @CharlieDesignDF has lived through every wave of design change - and stayed ahead of them all. She’s transformed legacy magazines, led bold creative teams, and most recently, built the visual identity for The Subthread. But what makes her story worth reading isn’t just the design wins. It’s how she thinks about creativity, collaboration, and the role of AI in shaping the future of design. 👉 The full story is one for anyone trying to stay ahead of what’s next. (Link in comments 👇)
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The Subthread
The Subthread@thesubthread·
.@NotionHQ revealed something pretty pretty big last night...
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Rich Hewes
Rich Hewes@RichHewes·
We’re live! @thesubthread website is up and running. Give it a visit thesubthread.com We’re a new independent media company for brand leaders, marketers, creatives or innovators interested in the intersection of tech, creativity & culture.
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