Alexandra Zeevalkink

Our first Salon took place in Soho earlier this week. thesubthread.com 🕺💃🍸🥂🧉

Clippy is back… well, kind of. 👀 Microsoft’s new Copilot avatar, Mico, hides a familiar face - and it might signal a comeback for brand mascots. Familiarity still builds trust, even in a world chasing the next new thing. Link to the story in the comments.👇

I absolutely loved that our first @thesubthread event brought such a great group of people together - people who made new connections, got inspired and had fun. We're plotting our second one now, so DM me if you want in.

🧠 @NotebookLM isn’t about finding more information - it’s about getting more out of what you already have. In the latest Productivity Playbook, @RichHewes explores how marketers and strategists are using it to turn research overload into clear insight. thesubthread.com/featured/the-p…

made an update to my digital garden, you can water the plants now 𖡼.𖤣𖥧𖡼.𖤣𖥧 (check it out at my portfolio footer)

Got to say, Apple really impressed me with the new Apple Vision Pro but I still can't see myself wandering through the house like this without freaking out the little one...

Are you a brand leader, marketer or creative based in London? Join us for Future Makers Live: an evening of conversations, connections, and celebration at the intersection of creativity, technology, and innovation. 📅 21st October, Soho, London 👉 Register here luma.com/kq3g5cku

Take that USA, England does Halloween too 👻

New on The Subthread: cultural strategist Joey Zeelen from Studio ØUTLIER on why “what’s trending?” is the wrong question. Fast culture = memes and formats. Slow culture = values, habits, feelings, i.e. the stuff loyalty’s built on. Link in the comments.

"All brands have to show up as entertainers". Eugene Healey at @paradigmssummit @Frontify Check out the full story on Structuring for Creative Scale in the comments below.

🚨 CMOs get pitched 20–30 martech tools a day. Most are noise. @Unilever's Rachelle Schuimer shows how to cut through: focus on strategic fit, scalability, impact, and the future. Because 22,000 assets a year means nothing if quality and learning don’t scale with it. Link to the full story by @aezeevalkink in the comments below.

Great interview with Sofia Ryan, VP of Product @Frontify by our editor @HannahBowler - thesubthread.com/there-can-be-n…

Check out @HannahBowler's debrief on the recent @paradigmssummit @Frontify Her key takeaways: 🥡 Legacy media has to master the creator economy, its survival depends on it 🥡 Soon a brand could be run by AI but it would miss meaning, context and soul 🥡 Brand needs to become the entertainment department of the business 🥡 There can be no innovation without good leadership 🥡 Consistency shouldn't come at the price of distinctiveness Sign up now! Link in the comments 👇

Register your interest to join our first IRL event "Future Makers Live" on the 21st October in London. Limited space available. luma.com/kq3g5cku This event is specifically for brand leaders, marketers, innovators and creatives.

Yay, love a new gadget. Let's get this show on the road 😍

I don’t want more productivity hacks. I want tools that actually give me time back. That’s why the @thesubthread are starting a new series: The Productivity Playbook. In each piece, we’ll share tools and ideas that really matter for marketers, creatives and founders. The first one? @meetgranola - an AI meeting notes app that doesn’t just transcribe, it captures decisions and actions. The things we usually forget. Meetings aren’t going away. But how we use them can change. Kicking off the series here: link in comments 👇 #productivity

The new teaser trailer for Culture Code is live. It’s @thesubthread's new podcast about the wild places where art, design, and tech collide (and how that shapes culture). Would love to know what you think. And if you’re working at the edge of creativity, let’s talk.

🎨 From acetone slides to AI prompts… @CharlieDesignDF has lived through every wave of design change - and stayed ahead of them all. She’s transformed legacy magazines, led bold creative teams, and most recently, built the visual identity for The Subthread. But what makes her story worth reading isn’t just the design wins. It’s how she thinks about creativity, collaboration, and the role of AI in shaping the future of design. 👉 The full story is one for anyone trying to stay ahead of what’s next. (Link in comments 👇)

.@NotionHQ revealed something pretty pretty big last night...

We’re live! @thesubthread website is up and running. Give it a visit thesubthread.com We’re a new independent media company for brand leaders, marketers, creatives or innovators interested in the intersection of tech, creativity & culture.