#BTS' 'ARIRANG' scores a 5th consecutive week atop the Billboard Japan Hot Albums chart, extending its record as the longest charting Album at #1 by a Kpop Act and Foreign Act in history!💪💿1⃣🇯🇵🔥📀✖️5⃣📆📈🏆🇰🇷🐐👑💜
#BTS_ARİRANG
Global Brand Ambassador #V caused a huge sales increase for #Yunth with wholesale growth up 311% from October to December 2025 compared to 2024! 💪🕺🏻🌎🤝🧴🇰🇷💥💰🔥👑💜
#Yunth_V
The New York Times praises #V's voice in new review of 'ARIRANG': "Among the singers, V is the lustiest and the most powerful!👏🗽📰🙌👨🎤🗣️🔥👑💜
#BTS_ARİRANG
@BTS_twt
What are our ASAP Kapamilyas looking forward to in 2026? ✨
#RobiDomingo, #AlexaIlacad and #EdwardBarber share what they’re most looking forward to as we welcome new dreams, new beginnings, and stronger togetherness! 🥳
Watch out our LIVE episode this Sunday on #ASAP, 12NN! 🫶🏽
#ASAPWeAreHome#ASAP30
Analyst shares his thoughts on investing in Snowpeak after Taehyung was chosen as the Brand Ambassador.
👤Earlier this year, I wrote that I sold during the rally and no longer had a follow-up, but in August, I retracted my statement after they hired BTS V as a model. Now I believe there are many reasons to invest again.
Q: I heard that sales in China in October increased by over 70% year-on-year?
👤Based on a local Chinese store, the influence of V’s photos appearing in China and the increased consumption are all contributing factors.
[International Business Times UK]
BTS V Ignites Paradise City — Ninth Gig Mirrors Celine's 591% Profit Blast Across Asia. The article delves into Paradise City’s huge expansion plans relying on money maker Kim Taehyung as BA.
The K-pop star's hospitality debut coincides with £316m Seoul hotel investment targeting Chinese high-rollers and young travellers
A South Korean integrated resort has appointed BTS member V as its global ambassador, a strategic move to leverage the K-pop star's immense influence. The appointment aims to replicate the explosive growth V has delivered for luxury brands such as Celine and Cartier.
The V-Effect: Proven Economics
V's track record demonstrates the potential economic benefits of his ambassadorial role. Following his appointment, Compose Coffee, a popular South Korean café chain he endorses, saw net profit jump 186% to 47.9 billion won (£27.8 million). The brand's mobile app gained 2.6 million new users shortly after the announcement. The franchise is on track to surpass 3,000 stores nationwide this year.
At Celine, where V became global ambassador in March 2023, the brand reported a 591% increase in operating profit—from £1.29 million to £8.75 million (£2.5 billion to £17 billion). Revenue exceeded £158 million (₩307 billion) by the end of 2024, according to Sportskeeda. Within just twelve months, the brand's growth outpaced luxury peers like Louis Vuitton, Hermès, Chanel, and Rolex.
Post-Military Career and Strategic Positioning
V completed his military service in June 2025, making this his first major entertainment and hospitality deal since then. He now serves as ambassador for eight brands, including Coca-Cola Korea, SimInvest, CELINE, Compose Coffee, Snowpeak, Cartier, Tirtir, and Yunth. Paradise City marks his ninth major endorsement, cementing his status as South Korea's most commercially valuable cultural export.
The partnership with V aims to merge K-pop's global reach with the resort's luxury brand. Industry analysts suggest V's appointment will further enhance Paradise City's appeal among Gen Z travellers and international tourists.
(Article: ibtimes.co.uk/bts-v-ignites-…)
A production assistant who worked on the Snowpeak ad with Taehyung wrote about her experience!
👩🏻Kim Taehyung was the first person I filmed for a production job after graduating 🥺
It took me two months to calm down from it.
I was amazed to the point that even I envied myself.
I only found out a few days before going to the airport that the one we were filming was V.
He really is such a polite, well-mannered person.
A blissful shoot 🤍